STOUGHTON, Mass., July 02, 2025 (GLOBE NEWSWIRE) -- Pureline, a trusted name in the pool care industry, has officially launched its own standalone website: http://purelinepools.com. Designed with pool owners, maintenance professionals, and dealers in mind, the new site delivers a streamlined, user-friendly experience for exploring Pureline’s complete lineup of high-performance pool parts, all in one online place.

“With the launch of purelinepools.com, we’re making it even easier for customers to find the reliable, cost-effective products they need to maintain and upgrade their pools,” said Greg Cattrano, Senior Vice President of Sales at Pureline. “Our goal has always been to simplify pool ownership and now that starts with our new website.”

Pureline is known for offering OEM-quality pool components at a fraction of the price, supported by a knowledgeable customer service team and a growing library of DIY guides. Whether shopping for a trusted replacement part or exploring new innovations like its recently released EasyFit® Replacement Swimming Pool Pump, the new website provides quick access to top products and expert advice just in time for pool season.

New Website Features:

• Full Product Catalog – View and shop Pureline’s complete selection of pumps, filters, replacement parts, and accessories.
  
• Installation Resources – Access step-by-step guides and tips for common pool maintenance tasks.
  
• Expert Support – Connect directly with Pureline’s dedicated team for personalized product assistance.
  
• EasyFit® Pump Spotlight – Learn about Pureline’s versatile new pump, designed for fast installs and energy efficiency.
  

“Pool care doesn’t have to be complicated or expensive,” added Cattrano. “Our new site gives customers a direct line to the tools and support they need whether they’re pool owners looking to DIY or professionals servicing clients. It’s a smarter, more affordable way to keep pools running strong.”

Explore Pureline’s new site at www.purelinepools.com and follow the brand on LinkedIn at linkedin.com/company/purelinepools to stay updated on new products, promotions, and pool care tips.

About Pureline:
Pureline is a leading supplier of high-quality, cost-effective pool equipment and parts. Offering OEM-level performance backed by expert customer support, Pureline products help homeowners and pool professionals simplify maintenance and extend the life of their systems—all without breaking the bank. Visit www.purelinepools.com.

Contact:
Emma Buschle
emma.buschle@llyc.global