Dallas–Fort Worth, Texas - January 23, 2026 - Stigmare, a veteran-led growth architecture firm, today announced the expansion of its GEO (Generative Engine Optimization) workshops, a series of executive-level sessions designed to help service brands, multi-location companies, and commercial contractors stay visible – and get recommended – inside AI-driven search experiences. The expansion follows Stigmare’s inaugural GEO presentation, “GEO: Generative Engine Optimization Playbook for Commercial Construction,” delivered to the Construction Financial Management Association (CFMA) – Heart of Texas Chapter.
As AI Overviews, ChatGPT-style assistants, and other generative engines answer more questions before users ever click a website, brands are seeing organic traffic soften with no clear playbook for recovery. Stigmare’s GEO workshops deliver a practical, non-technical framework that shows operators and marketing leaders how to protect their highest-value search visibility and turn AI into a revenue channel instead of a threat.
“AI isn’t killing search – it’s changing who gets seen,” said Steven Paul Matsumoto, Founder & Chief Strategist at Stigmare. “The brands that win the next decade will be the ones these systems trust to answer local, high-stakes questions. GEO is how we engineer that trust on purpose.”
The CFMA Heart of Texas session gave construction financial leaders a first look at how AI is reshaping owner and GC search behavior, setting the stage for a broader slate of GEO workshops tailored to decision-makers across service, multi-location, and commercial contracting brands.
Each GEO workshop distills the Stigmare Growth Architecture™ and the firm’s proprietary “Signal Graph Protocol” into three clear pillars:
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Engineer your website for AI answers – Restructure key revenue pages so AI systems can safely quote, cite, and recommend your brand.
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Build undeniable credibility signals – Strengthen reviews, expert mentions, and authority markers that AI tools and search engines use to gauge trust.
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Dominate the buyer’s question set – Map and cover the questions decision-makers ask across the full customer lifecycle so generative engines see your brand as the obvious expert.
Workshops are available as conference keynotes, association sessions, private in-house trainings for leadership and marketing teams, and multi-location rollouts for regional operators. Each engagement is tailored to the client’s markets, service mix, and current visibility footprint, with clear, prioritized next steps that teams can execute immediately.
“We turn local into legendary,” Matsumoto added. “Our work sits where strategy meets style: we help operators modernize their brand, engineer AI visibility, and create the kind of presence that makes them the safest, most credible answer in their category.”
About Stigmare
Stigmare is a veteran-led growth architecture firm that helps service brands, multi-location companies, and commercial contractors scale with clarity and precision. Through the Stigmare Growth Architecture™—a proprietary system integrating brand strategy, marketing, PR, promotional craft, and AI-powered automation—Stigmare builds the alignment, presence, and operational efficiency required for measurable, momentum-driven growth. Headquartered in Dallas–Fort Worth and supporting clients nationwide, Stigmare is the strategic partner operators trust when they’re ready to modernize their brand and accelerate performance. For more information, visit www.stigmare.com.
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