LANCASTER, PA - As artificial intelligence continues to reshape how information is discovered online, Tom Malesic, Founder and CEO of EZMarketing, was featured as a co-guest on the Stan Ventures Podcast in an episode titled “The New Rules of Authority When AI Answers the Query.” The discussion explores how marketing agencies and brands must adapt their content strategies to remain visible, trusted, and authoritative in an AI-first search environment.
During the episode, Malesic breaks down how the rise of AI-generated answers is fundamentally changing traditional SEO and content marketing models. Rather than rewarding volume or keyword density, AI-powered search increasingly favors credibility, editorial oversight, and demonstrated expertise.
“AI isn’t replacing writers - it’s elevating them,” said Malesic. “The real competitive advantage now comes from agencies that treat AI as a production partner and position humans as editors, strategists, and authority builders.”
Malesic compared the current shift to the creative industry’s transition from analog tools to digital platforms, emphasizing that success lies in evolving workflows rather than resisting technology. He outlined why agencies that adopt an editor-first mindset - focused on refining, validating, and elevating AI-assisted content - will move faster and outperform competitors still relying on outdated content processes.
The conversation is particularly relevant for marketing agencies, SEO professionals, and business leaders navigating declining organic click-through rates, zero-click search results, and AI-generated summaries from platforms like Google, ChatGPT, and Perplexity.
Key takeaways from the episode include:
Why authority signals now matter more than traditional keyword optimization
How AI is redefining what “quality content” actually means
The emerging role of content editors as strategic gatekeepers
Practical ways agencies can modernize content operations without sacrificing trust
The episode reinforces EZMarketing’s ongoing focus on helping businesses adapt to a rapidly changing digital landscape - where visibility is no longer just about ranking, but about being trusted by both users and machines.
The full episode featuring Tom Malesic is available on YouTube and Spotify via the Stan Ventures Podcast.
About EZMarketing
EZMarketing is a full-service digital marketing agency based in Lancaster, Pennsylvania, specializing in SEO, website development, and digital growth strategies for businesses nationwide. With a focus on authority, trust, and measurable results, EZMarketing helps brands compete - and win - in an increasingly AI-driven marketplace.
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EZMarketing
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