Strategic Marketing Leader to Elevate Brand Visibility

SWBC, a diversified financial services company, is pleased to announce Angelica Palm as its new Chief Marketing Officer (CMO). With more than 20 years of senior-level experience in marketing, communications, and brand strategy, Palm brings a proven track record of driving results and elevating brand presence. As CMO, Palm will lead SWBC’s marketing initiatives, positioning the company for continued success in its mission to deliver impactful solutions, enduring relationships, and exceptional service.

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Angelica Palm, SWBC Chief Marketing Officer

Palm joins SWBC from Texas Partners Bank, where she spent 10 years, most recently as Senior Vice President, Marketing and Communications Director. In this role, she spearheaded enterprise-wide brand development, enhanced customer engagement, and optimized marketing channels across multiple markets.

“Angelica brings a level of strategic insight, creative vision, and operational excellence that will significantly strengthen our marketing initiatives across the entire organization,” said Charlie Amato, Chairman and Co-founder of SWBC. “Her experience makes her an exceptional fit for this role.”

“Angelica’s ability to bring strategy to life will help propel us into the next chapter of growth and innovation,” said Gary Dudley, President and Co-founder of SWBC. “We’re thrilled to welcome her to our executive leadership team.”

Palm holds a Bachelor of Science in Broadcast Journalism from Texas Christian University. Before joining Texas Partners Bank, Palm served in various roles at Giles-Parscale, McDonald’s Corporation, and Moroch Advertising, giving her a unique blend of corporate, agency, and regional-market expertise.

About SWBC

As a diversified financial services company, SWBC provides financial institutions, businesses, and individuals with a wide range of insurance, mortgages, wealth management, employee benefits, and more. Headquartered in San Antonio, Texas, SWBC has partners and divisions across all 50 states and Mexico and manages businesses worldwide. No matter how wide its reach, SWBC always listens to our customers’ needs, analyzes their current situations, and recommends customized solutions. For more information about our innovative approach to personalized service, visit SWBC’s website.

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Angelica brings a level of strategic insight, creative vision, and operational excellence that will significantly strengthen our marketing initiatives across the entire organization.