As consumer interest in greens and digestive support continues to grow, Nature Made is introducing an approachable and accessible line of greens products and a clinically studied blend of enzymes

Nature Made, the leading national vitamin and supplement broadline brand with over 50 years of expertise in delivering high-quality products with ingredients backed by science, today announces the launch of three new products to help support gut health – SuperGreens Powder, SuperGreens Capsules, and Digestive Enzymes – as part of the brand’s larger product innovation strategy.

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As consumer interest in greens and digestive support continues to grow, Nature Made is introducing an approachable and accessible line of greens products and a clinically studied blend of enzymes

Greens continue to emerge as a broad and rapidly growing segment in the vitamin and supplement space, but many greens products that are currently on the market can feel intimidating for consumers or have low familiarity. With SuperGreens, Nature Made provides an approachable and accessible line of greens offerings that proactively care for the gut while nourishing the body from within. Available in powder and capsule form, Nature Made SuperGreens products are made with real greens including kale, spinach, and broccoli, plus 12 key nutrients and digestive health ingredients added to support digestion, energy‡, immune, and whole-body health. †

Eighty-one percent of consumers have experienced digestive concern in the last year,¹ but many don’t know what causes discomfort. To address a range of foods that commonly cause digestive issues, Nature Made Digestive Enzymes provides a clinically studied blend of five enzymes to break down five different food groups while helping to ease occasional bloating and abdominal discomfort.

“As the brand that cares for you, Nature Made’s commitment to innovation advances to an exciting new level with the launch of SuperGreens and Digestive Enzymes,” said Desiree Dowe, VP, Innovation at Pharmavite. “We value the importance of providing new and approachable ways to support consumers on their health and wellness journeys at every stage of life, giving them the confidence to try something new from a vitamin and supplement brand that offers science-backed ingredients and meaningful benefits.”

SuperGreens Powder is formulated with prebiotic fiber inulin and SuperGreens Capsules contain clinically studied probiotic LactoSpore to support daily digestive health, with both products containing B vitamins to convert food into cellular energy, as well as vitamin C and vitamin D3 to support the immune system.† SuperGreens Powder is made with 1 cup of vegetables* per one-scoop serving and can be dissolved into 8 ounces of water or any non-carbonated beverage. SuperGreens Capsules are made with ½ cup of vegetables* and provide 2 billion CFU probiotics in a daily three-capsule serving. Digestive Enzymes contains amylase to break down carbs, lipase to break down fats, protease to break down proteins, lactase to break down dairy, and cellulase to break down fiber.† SuperGreens and Digestive Enzymes are gluten free with no added sugar and no high fructose corn syrup.

Nature Made’s new innovations and full gut health lineup will be available on the brand’s website, as well as online and in-store through major retailers nationwide. To learn more, visit NatureMade.com.

About Nature Made Vitamins

Nature Made® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand,² Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins).

About Pharmavite LLC

Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made^®, Bonafide^®, Nature Made^® Wellblends, Equelle^®, MegaFood^®, and Uqora^® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.

* Consume in addition to your daily intake of vegetables
† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
‡ B Vitamins help convert food into cellular energy†

1 Kantar Profiles/Mintel, April 2024, n=2000 internet users aged 18+
2 Based on a survey of pharmacists who recommend branded vitamins and supplements

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