Agency to oversee paid media during key period of brand’s retail and digital expansion

As MZ Wallace celebrates 25 years in business, the accessories brand has selected January Digital as its media agency of record to help shape its next phase of expansion. January Digital officially began working as the legacy brand’s agency of record earlier this year, aiming to expand brand awareness and reach new customers while continuing to serve its loyal community.

As MZ Wallace accelerates its next phase of growth across retail and ecommerce, the brand is sharpening how it approaches media to reach new customers at scale. With new stores in Washington, DC, and Los Angeles, and continued expansion in the US, UK, and Canada, the company is investing in greater visibility. January Digital will lead all paid media and creative testing, increasing content volume and aligning creative, social, and media to fuel each product moment. The Park Collection, Lunar New Year styles, and Valentine’s Day campaigns have already set the tone for the year, with a highly anticipated Mother’s Day collaboration positioned as a defining growth driver this spring.

“After 25 years, we’re not slowing down, we’re building what’s next,” said Eliza Sniatkowski, VP of Marketing at MZ Wallace. “There’s significant opportunity to grow our audience and expand how customers discover us. We were looking for a partner who could help us scale thoughtfully across channels while staying true to the brand. January Digital has already pushed our thinking and brought a new level of rigor to how we approach media and customer growth.”

The partnership is designed to unlock greater efficiency and access, combining January Digital’s strategic team with proprietary optimization and reporting tools that enable faster insights, enhanced visibility, and smarter planning and creative decisions.

“When our first child was born, my wife bought an MZ Wallace bag that she still uses today – ten years later - so getting to work with the brand definitely has sentimental value for me,” said Vic Drabicky, Founder and CEO of January Digital. “MZ Wallace has a truly incredible team, and we are thrilled to work with them on their next phase of growth.”

Together, the teams are focused on reaching new customers, building a clearer view of existing consumers, and supporting media performance across retail and ecommerce in the years ahead.

About MZ Wallace

MZ Wallace is a purpose-driven premium accessories brand with five boutiques nationwide in New York, Boston, Chicago, Washington D.C., and Los Angeles. Founded in New York City 25 years ago by Monica Zwirner and Lucy Wallace Eustice, the brand channels the city’s confidence and culture through refined silhouettes and high-quality, sustainably crafted materials. Its six signature collections are designed to do more, delivering timeless, lightweight style with smart pocketing. Rooted in philanthropy, the MZW Gives Back program empowers communities by supporting nonprofits focused on education, equal opportunity, and environmental stewardship. Follow @MZWallaceNYC on Instagram, TikTok, and Facebook.

About January Digital

January Digital, the Marketing Leadership Company, solves business challenges through strategic consulting, media excellence, and actionable analytics. The company comprises January Digital, a media agency handling full-funnel media planning, execution, and optimization, January Consulting, offering strategic leadership to build successful client businesses, and now January Growth, offering performance media strategy and planning for high-growth brands. All work is supported by data and actionable insights, ensuring clients—including Steve Madden, Intimissimi, and amika—achieve maximum success. For more information, visit januarydigital.com.

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As MZ Wallace celebrates 25 years, the accessories brand has selected January Digital as its media AOR to help shape its next phase of expansion.