Veteran SaaS leader joins as enterprises seek measurable return on customer data in the AI era

Amperity, the leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts, including the transition to cloud and product-led growth.

Most recently, Perry served as CMO at Later, where she unified global marketing following a merger to support the company’s next phase of growth. Previously, as CMO at Contentful, she drove 70% year-over-year growth for two consecutive years. Earlier in her career, she led enterprise marketing at Adobe during its shift to the cloud, helping scale the digital experiences business from $300 million to $3 billion, and held senior marketing leadership roles at Microsoft.

Her appointment comes as enterprises face increasing pressure to turn AI investment into measurable business outcomes. As organizations move beyond experimentation, they need a trusted, unified customer data foundation like Amperity to power real-time decisioning, personalization, and revenue growth, without compromising trust or governance.

“AI has moved from experimentation to execution, and enterprises are under pressure to show measurable results,” said Tony Owens, CEO of Amperity. “Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally. As customer data becomes a core driver of enterprise growth, her leadership will help us turn this moment into durable impact.”

Perry will oversee global marketing strategy, brand, communications, and growth, with a focus on strengthening Amperity’s category leadership and accelerating enterprise expansion across retail, travel, hospitality, financial services, and other data-intensive industries.

“AI has raised the bar for what marketing and technology teams are expected to deliver, but most enterprises are still trying to power intelligent experiences on fragmented data,” said Bridget Perry, CMO of Amperity. “You can’t build real-time decisioning on a broken foundation. Amperity has created a living system for customer data. That’s what will separate companies experimenting with AI from those driving measurable growth.”

Under Perry’s leadership, Amperity will expand its global brand presence, deepen enterprise relationships, and accelerate adoption across data-intensive industries. Her appointment signals the company’s commitment to helping organizations move from data-rich to growth-ready in the AI era.

About Amperity

Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260303112963/en/