Edge-powered system improves uptime, simplifies workflows, and unifies drive-thru, kitchen, and kiosk experiences

Roy Rogers Restaurants, the Mid-Atlantic quick-service restaurant brand known for its “Fixin’s bar” and made-to-order roast beef, fried chicken, and burgers, has selected Qu as its technology partner to modernize its ordering and kitchen operations systemwide.

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In today’s competitive restaurant environment, quick-service brands must update their technology infrastructure to keep pace with rising guest expectations, operational complexity, and the demand for speed and accuracy. As reported in Qu's 2025 State of Digital Report, 64% of brands noted simplifying their tech stack as a priority to free up resources for growth and accelerate access to richer data insights — a critical step for both efficiency and AI-powered innovation.

“We needed technology that supports how our restaurants actually operate day to day,” said John Giffin, director of marketing for Roy Rogers Restaurants. “As we build momentum with new openings and continued reinvestment across the system, it was important to put a modern foundation in place to improve reliability today while positioning us for expansion in the years ahead.”

As Roy Rogers invests in both new and existing restaurants, its leadership identified legacy point-of-sale and kitchen infrastructure as a growing constraint on operational flexibility, service speed, and systemwide visibility. Entering 2026 with a focus on disciplined expansion, organizational alignment, and driving new guest acquisition, the brand recognized that strengthening its infrastructure is essential to delivering greater speed and accuracy while upholding the made-to-order quality that sets the brand apart.

Rather than layering new tools onto an outdated foundation, the brand chose to replace its core ordering and fulfillment systems with a unified platform designed to keep pace with the pressures of today’s complex and high-volume quick-service environment.

Founded in 1968, Roy Rogers Restaurants currently operates 38 restaurants nationwide, including 22 company-owned and 16 franchised locations concentrated in the eastern United States. With a renewed focus on growth, the brand has opened three new restaurants in the past six months and is advancing automation initiatives to support expansion planned over the next five years.

With Qu, Roy Rogers will bring ordering, kitchen execution, operational messaging, and menu management onto a single data-driven backbone. The platform’s edge-powered architecture enables restaurants to process payments and transactions in a unified manner, manage kitchen workflows during network disruptions, and give corporate teams centralized control over menus, pricing, and configurations across company-owned and franchised locations.

Beyond infrastructure resilience, the modernization effort is expected to directly enhance the guest experience. By streamlining order flow from drive-thru and front counter to the kitchen, the new system is projected to deliver 80% faster order processing times, shaving valuable minutes off the process during peak periods.

As part of the initiative, Roy Rogers will introduce Qu Notify for operational communications and Qu Flex for in-store kiosks, helping reduce kitchen complexity, simplify menu and promotion deployment, and generate the data-driven insights needed to optimize performance across the system.

“The Roy Rogers team focused first on fundamentals, keeping restaurants running smoothly, simplifying operations, and unlocking the data-driven insights that modern infrastructure makes possible,” said Steve Melamed, chief revenue officer at Qu. “That alignment around execution, visibility, and long-term scalability is exactly the kind of environment Qu was built to support.”

For Roy Rogers Restaurants, the move represents a deliberate modernization strategy: investing in integrated technology to strengthen day-to-day execution, improve speed of service, and create a scalable foundation to fuel the brand’s next phase of growth.

About Roy Rogers Restaurants

Founded in 1968, Roy Rogers Restaurants is a traditional quick-service restaurant brand best known for its signature roast beef sandwiches, fried bone-in and chicken tenders, and made-to-order burgers, featuring its iconic Fixin’s Bar. The company operates 38 locations across the eastern United States, including both company-owned and franchised restaurants, and continues to invest in initiatives that strengthen operational consistency and guest experience.

About Qu

Qu is the unified commerce platform helping quick-service and fast-casual restaurants boost efficiency and grow revenue. Purpose-built from the ground up with smart cloud technology, Qu puts real-time intelligence where it’s needed most — right in the restaurant — through its proprietary Business Edge, Qube. The result: streamlined operations, stronger margins, and memorable guest experiences.

On a mission to propel restaurants beyond today's limitations, Qu is a long-term technology partner trusted to deliver solutions that are as reliable as they are revolutionary, and intuitive as they are impactful.

Based in Arlington, Virginia, Qu is backed by leading restaurant entrepreneurs and investors, including Cota Capital, Enlightened Hospitality Investments, Bobby Cox Companies, and NRD Capital.

Serve smarter with Qu. Learn more at qubeyond.com and linkedin.com/company/qupos.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260226134958/en/

As we build momentum with new openings and continued reinvestment across the system, it was important to put a modern foundation in place to improve reliability today while positioning us for expansion in the years ahead.