The adtech leader’s Boston expansion marks a significant milestone in the company’s international growth and long-term investment in the North American market.

adjoe, the leading rewards-based mobile ad platform, today announced the opening and expansion of its first U.S. headquarters in Boston, serving as the company’s strategic North American hub as it continues to scale throughout the region. adjoe first launched its Boston operations in 2023 with a single remote employee. Since then, the company has grown to an 18-person team and plans to double its headcount by the end of 2025.

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adjoe's Boston expansion marks a significant milestone in the company’s international growth and long-term investment in the North American market.

The new Boston headquarters will be centrally located at 10 Post Office Square, a landmark building with convenient access to the city’s key train lines. The facility features an upgraded gym, wellness areas, new restaurants, and modern executive facilities to support a collaborative and energized work environment. By establishing a hybrid office model, adjoe is reinforcing its long-term commitment to the region with a physical space for face-to-face collaboration while still offering employees the flexibility of remote work.

“Just as we helped shape Hamburg into an unexpected adtech powerhouse in Europe, we see the opportunity to contribute to Boston’s rise as a serious player in the global adtech scene, grounded in real investment, talent development, and long-term commitment,” said Thomas Yannopoulos, VP of Revenue, Americas at adjoe. “Boston has proven to be the right environment for building meaningful, long-term relationships with partners, talent, and the community, and this investment will only fuel continued growth.”

While U.S. cities like San Francisco, Los Angeles, and New York City are known for their adtech markets, Boston offers a unique edge: a high concentration of top-tier universities and a collaborative tech ecosystem featuring a strong, growing pool of talent. adjoe is investing in the city’s local, emerging talent with hires from schools like Suffolk University and plans to partner with additional institutions to develop a pipeline of future adtech professionals.

In 2018, adjoe launched Playtime, a user-centric rewarded-ads format that ultimately reshaped the ad-monetization landscape. The format quickly became popular with users and was adopted across the industry, helping establish adjoe as a market leader in rewarded advertising.

Now, adjoe is hiring Boston-based talent to be part of its next growth phase, with open roles in Sales & Partnerships, Account Management, Marketing & Ops, and a New University Partnerships Program.

To learn more about career opportunities, please visit adjoe.io/careers/.

About adjoe

adjoe is a leading mobile advertising platform committed to challenging the industry status quo. The company’s market-changing technologies and engaging ad formats, from unique in-app monetization solutions to its own marketplace, help app developers and publishers unlock new ways to exceed their user acquisition and revenue goals. Founded in 2018 with headquarters in Hamburg, adjoe has expanded into the U.S., Europe, LATAM, and APAC, engaging 500 million mobile users annually and partnering with over 500 gaming studios and 1,000+ games globally. Find out more at https://adjoe.io.

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