StayTerra, a platform comprised of premier vacation rental brands in top destinations across America, today announced its investment in Cape & Coast Premier Properties (“Cape & Coast”), a luxury vacation rentals management company headquartered in Cape San Blas, Florida that specializes in exceptional beach vacation experiences across the Northwest coast of Florida.

Established in 2016, Cape & Coast manages an extensive collection of thoughtfully designed homes on the family-oriented, pet-friendly beaches stretching from St. George Island to Mexico Beach in Florida’s Forgotten Coast. In addition to high-end property management services, Cape & Coast has a dedicated 24-hour guest services team available to guide guests through recommended local vendors, premium amenities and a convenient app to manage their vacation experience. Cape & Coast is led by Heather Haire, an award-winning vacation rentals industry veteran who served as Cape & Coast’s Chief Revenue Officer for over nine years before her promotion to Chief Executive Officer earlier this year.

Through this partnership, StayTerra is expanding its presence in the attractive Florida vacation rental market, opening the door for more owners and guests to benefit from its world-class, personalized rental experiences. By joining the StayTerra collection, Cape & Coast will have access to increased capital for growth, cutting-edge technological expertise, an extensive network of experienced hospitality professionals and advanced customer service capabilities that will support the company’s continued expansion.

“We are thrilled to welcome Cape & Coast to the StayTerra platform as we continue to bolster our presence across Florida’s beautiful Gulf Coast,” said Mary Lynn Clark, Chief Executive Officer of StayTerra. “Florida is a key market for us and a pillar of our long-term growth strategy, and we are excited to expand into the Forgotten Coast, given the appeal of its pristine beaches and vibrant coastal communities. Partnering with Heather Haire—an established leader with more than a decade of experience in Northwest Florida’s vacation rental market—was a natural fit. She and her team have built Cape & Coast into an industry leader known for exceptional hospitality. We look forward to working with this incredible team to bring Cape & Coast’s luxury beach vacation experiences to even more guests throughout the Panhandle.”

“This is an exciting next step for Cape & Coast and a testament to the powerful brand equity we have worked very hard to build,” Ms. Haire added. “With StayTerra’s support, we are positioning our company for long-term growth with a likeminded partner who recognizes the importance in our curated, locally guided coastal vacations and best-in-class property management. As we enter this next chapter of growth, we do so with the goal of providing even more families with our stress-free, personalized stays that showcase the beauty of Florida’s Forgotten Coast.”

In addition to Cape & Coast, the StayTerra platform includes Prime Vacations, a leading vacation rental management company based in Bradenton, Florida that manages over 1,000 properties across multiple independent brands on Anna Maria Island, Siesta Key, Lido Key and in the surrounding Sarasota area, and Moving Mountains, a luxury property management and vacation home rentals company in the Colorado Rockies. StayTerra’s continued success is backed by Garnett Station Partners, a leading principal investment firm that partners with experienced and entrepreneurial management teams to build valuable growth companies, and Bessemer Venture Partners, a prominent technology investor with AI and industry expertise.

About StayTerra

StayTerra is a premier vacation rental management platform committed to providing best-in-class property management for owners and seamless, elevated experiences for guests in top destinations across America. StayTerra is made up of a collection of premier vacation rental brands that are focused on delivering outstanding customer service, guided by professional teams acting with integrity, thoughtfulness and an unparalleled passion for hospitality. StayTerra is trusted by property owners to care for their homes and by guests to create exceptional vacation experiences. For more information, please visit stayterravaca.com.

About Garnett Station Partners

Garnett Station Partners is a principal investment firm founded in 2013 by Matt Perelman and Alex Sloane that manages approximately $4 billion of assets. Garnett Station partners with experienced and entrepreneurial management teams and strategic investors to build value for its portfolio of growth platforms. The firm draws on its global relationships, operational experience and rigorous diligence process to source, underwrite and manage investments. Core sectors include consumer and business services, health and wellness, automotive, and food and beverage. Garnett Station's culture is based on the principles of entrepreneurship, collaboration, analytical rigor and accountability. For more information, please visit garnettstation.com.

About Bessemer Venture Partners

Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 150 IPOs and 420 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their earliest days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, RocketLab, Wix, Fiverr, Toast and ServiceTitan, and the firm has $19 billion of assets under management. Bessemer has investment teams located in San Francisco, Silicon Valley, New York, Boston, London, Bangalore, and Tel Aviv. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).

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