Jewish shareholder advocacy group expands as TOV ETF exceeds $180 million in assets.
JLens, a Registered Investment Advisor affiliated with ADL (the Anti-Defamation League), today announced the appointment of four new members to its Board of Directors, strengthening JLens’s expertise in advancing shareholder advocacy for the Jewish community.
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The new members include Michael Lustig, an Adjunct Professor of Finance at New York University Stern School of Business and former Managing Director at BlackRock, and Rachel Schnoll, CEO of Jewish Communal Fund and a former Managing Director at Goldman Sachs, who bring decades of asset and wealth management leadership. They join the JLens board along with current ADL board members Rob Stavis, a partner at Bessemer Venture Partners, and Steven Fineman the Managing Partner of Lieff Cabraser Heimann & Bernstein. Additionally, ADL CEO Jonathan Greenblatt and ADL Board Chair Nicole Mutchnik are joining as ex officio JLens Board members.
“As corporations play an ever-growing role in shaping culture, we’re proud to welcome leaders who will ensure Jewish voices are represented in boardrooms and that companies stand united against antisemitism and hate,” said Ari Hoffnung, Managing Director of JLens and Senior Advisor on Corporate Advocacy at ADL. “Michael, Rachel, Rob, and Steve bring the exact combination of corporate expertise and deep commitment to the Jewish community that we need right now.”
The board expansion comes as the JLens 500 Jewish Advocacy U.S. ETF (NYSE: TOV) exceeds $180 million in assets, continuing its rapid growth since launching on the New York Stock Exchange in February 2025. In Judaism, 18 symbolizes “chai,” the Hebrew word for “life,” and multiples of 18 are traditionally associated with blessings and prosperity — making this milestone especially meaningful. The first Jewish values ETF, TOV tracks the 500 largest U.S. public companies by market capitalization and empowers investors to align their portfolios with Jewish values while maintaining performance comparable to other large-cap index funds.
Michael Lustig worked on Wall Street for more than 25 years, including as a Managing Director at BlackRock. As a Board member of the Baron de Hirsch Fund, Jewish Funders Network, and Taub Center for Social Policy Studies, and as an Adjunct Professor of Finance at NYU Stern School of Business, Lustig is a leading voice at the intersection of finance and Jewish philanthropy.
“Jewish values investing represents the next frontier in our community’s advocacy work,” said Lustig. “JLens has built something innovative, and I’m honored to help guide this important work forward.”
JLens has achieved significant proxy season success, including a shareholder proposal at Meta Platforms that received 46.8 percent support from independent shareholders, ranking as the top-performing human rights proposal of the proxy season. The organization also mobilized Jewish communal capital to reduce support for anti-Israel proposals at major corporations including Amazon, where a BDS-related proposal saw support cut by more than half compared to the prior year.
Rachel Schnoll is the CEO of the Jewish Communal Fund (JCF), the largest Jewish donor-advised fund platform in the country. She joined JCF after more than two decades at Goldman Sachs, where she served as a Managing Director. Schnoll brings deep expertise in delivering investment strategies that empower individual investors.
“Joining the Board is an opportunity to help ensure JLens' investment practices reflect the values we stand for,” said Schnoll. “I’m eager to contribute to meaningful conversations that shape the future of the asset management industry and the Jewish community.”
About TOV ETF
The JLens 500 Jewish Advocacy U.S. ETF (TOV) empowers investors to combat antisemitism and hate, support Israel, and promote the Jewish value of Tikkun Olam (repairing the world) through shareholder advocacy. It aims to deliver performance comparable to index funds that track the 500 largest U.S. public companies. Empowered Funds (dba ETF Architect, LLC) is the Fund Advisor. For more information about the JLens 500 Jewish Advocacy U.S. ETF, please visit investjewishly.org.
About JLens
Founded in 2012, JLens is a 501(c)(3) nonprofit and Registered Investment Advisor that empowers investors to align their capital with Jewish values and advocates for Jewish communal priorities in the corporate arena. JLens' Jewish Investor Network is composed of 35 Jewish institutions, representing $12 billion in communal capital (as of 9/30/25). In 2022, JLens established an affiliation with ADL (Anti-Defamation League), the leading anti-hate organization in the world. More at www.jlensnetwork.org.
About ADL
ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is "to stop the defamation of the Jewish people and to secure justice and fair treatment to all." Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all. More at www.adl.org.
The TOV ETF’s (the “Fund”) investment objectives, risks, charges and expenses must be considered carefully before investing. The Prospectus and SAI contains this and other important information about the investment company, and it may be obtained by calling (215) 330-4476. Read it carefully before investing.
ADL and JLens are affiliated nonprofit organizations. Neither organization’s staff receive direct or indirect compensation for referrals or purchases of TOV ETF or any other investment products. This communication is informational and does not constitute a securities offer.
Investing involves risk. Principal loss is possible.
Visit https://investjewishly.org/ for the fund’s standardized performance and holding details.
The TOV ETF tracks the JLens 500 Jewish Advocacy U.S. Index (the “Index”) which considers JLens’ Jewish Value Pillars in its index methodology and may exclude otherwise profitable investments in companies which have been identified as being in conflict with JLens’ Jewish Value Pillars. The Fund is not actively managed, and the Adviser will not sell any investments due to current or projected underperformance of the securities, industries or sector in which it invests, unless the investment is removed from the Index, sold in connection with a rebalancing of the Index as addressed in the Index methodology, or sold to comply with the Fund’s investment limitations.
Large-Capitalization Companies Risk: Large-capitalization companies may trail the returns of the overall stock market. Large capitalization stocks tend to go through cycles of doing better – or worse – than the stock market in general. These periods have, in the past, lasted for as long as several years. When large capitalization companies are out of favor, these securities may lose value or may not appreciate in line with the overall market. In addition, large capitalization companies may be unable to respond quickly to new competitive challenges, such as changes in technology or consumer tastes, and also may not be able to attain the high growth rate of successful small companies, especially during extended periods of economic expansion.
Jewish Values Investing Risk. The Index considers JLens’ Jewish Value Pillars in its index methodology and may exclude otherwise profitable investments in companies which have been identified as being in conflict with JLens’ Jewish Value Pillars. The Index does not select constituents for inclusion in the Index on the basis of future anticipated performance or capital appreciation, similar to traditional market capitalization-weighted indexes.
Responsible Investing Criteria Risk. Because the methodology of the Index selects securities of issuers using responsible investing considerations, the Fund may underperform the broader equity market or other funds that do not utilize responsible investing criteria when selecting investments.
New Fund Risk. The Fund is a recently organized management investment company, launched on 2/26/25. As a result, prospective investors have limited track record and history on which to base their investment decision.
The Fund is distributed by Pine Advisors LLC, Member FINRA/SIPC. The Fund’s investment advisor is Empowered Funds, LLC, which is doing business as ETF Architect. JLens serves as the Sub-adviser to the Fund. Pine Advisors LLC is not affiliated with ETF Architect or JLens.
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