Founded by longtime Paralel and Brown Brothers Harriman executives, Bolden launches with industry partnerships to elevate how asset managers communicate and compete.

Bolden Consulting, a creative and digital services firm founded by longtime financial-technology executives Huong Totten and Sukesh Shetty, today announced its official debut. The firm partners with asset managers and financial organizations to build brand clarity, modern digital infrastructure, and long-term marketing foundations designed to help clients communicate and compete.

Born out of Totten’s tenure leading creative and client-facing initiatives at Paralel, the premier trusted partner for asset managers and their funds, Bolden Consulting meets the growing demand for modern, specialized creative support in an industry where digital presence and visual storytelling have become essential differentiators.

“Bolden was created to help financial organizations build digital foundations that last,” said Huong Totten, Founder & CEO of Bolden Consulting. “Across my 25+ years in the industry, I’ve seen how transformative it can be when firms have thoughtfully designed and compliant digital infrastructure. Paralel played a major role in shaping my perspective, and I’m excited to continue serving our shared clients and new ones with an experienced and creative team.”

The launch includes a strategic partnership with O Street, a UK-based design agency known for award-winning brand and web work across global financial and fintech markets.

Bolden’s Core Services Include:

• Brand Management
• Web Design and development
• Digital Marketing
• SEO / GEO Optimization
• Fact Sheet Management

The firm’s launch is supported by Paralel, which will continue partnering with Bolden to provide a seamless client experience for asset managers requiring both operational excellence and front-end creative strategy.

“We are thrilled to see Bolden launch and look forward to partnering with them. Their specialized digital marketing capabilities and experience in the registered funds space will enhance the services we at Paralel will deliver to our clients,” said Jon Vickery, CTO of Paralel. “Huong has been a valued team member at Paralel, and we’re proud to support her in launching Bolden Consulting,” said Mr. Vickery. “Her depth of experience, product leadership, and eye for practical, client-focused design have meaningfully shaped our platform. This new chapter benefits everyone, clients gain expanded creative resources, and the industry gains a firm built for the next generation of asset-management communication.”

Bolden brings a dedicated creative partner that strengthens the broader ecosystem and expands the resources available to our clients.”

Bolden will continue to support existing clients transitioning from Paralel, while actively onboarding new firms seeking modern creative and digital solutions built specifically for financial markets.

About Bolden Consulting

Bolden Consulting is a creative and digital services firm that partners with asset managers and financial organizations to establish brand clarity, build digital foundations, and develop long-term marketing infrastructure. Founded by industry veterans Huong Totten and Sukesh Shetty, Bolden blends technology, design, and practical experience to help clients communicate and compete in competitive industries.

For more information, visit www.boldenit.ai

About Paralel

Paralel is the premier trusted partner for asset managers and their funds, innovating with technology and serving with compassion. Based in Denver, Colorado, the company provides comprehensive fund administration, fund accounting, tax, transfer agency, and distribution services. Discover more at Paralel.

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