JPMorgan Chase Alum Brings Deep Marketing and Branding Experience to New Position

IRALOGIX, the retirement industry’s leading fintech provider, today announced the appointment of Susan Canavari as Chief Marketing Officer, a newly created executive position established to accelerate the company’s next phase of growth and market expansion.

Canavari joins IRALOGIX with an extensive background in developing and executing integrated marketing and brand strategies across B2B, B2B2C, and B2C markets. She brings a proven record of leading large-scale marketing transformations, strengthening customer and partner engagement, and driving sustainable business performance. Canavari is widely recognized for her ability to blend creative excellence with analytical rigor, building high-performing teams that deliver measurable impact and enduring value.

“Susan’s deep marketing and branding expertise and proven ability to lead people make her an ideal addition to our leadership team at exactly the right time in our growth trajectory,” said Peter de Silva, Chief Executive Officer of IRALOGIX. “Her strategic vision and client-centered mindset will be instrumental as we continue to expand our platform and deliver innovative retirement solutions that set new standards for the industry.”

Before joining IRALOGIX, Canavari held senior marketing and brand leadership roles at Sundae, TIAA, JPMorgan Chase, and Chase Consumer Bank. Earlier in her career, she held leadership positions at several of the world’s top advertising and marketing agencies, including mcgarrybowen (now Dentsu Mcgarrybowen), Publicis Groupe/Digitas, and Ogilvy & Mather.

“I’m thrilled to join IRALOGIX at such a pivotal point in its growth journey,” said Canavari. “I’ve known Peter for many years, and have great admiration for his integrity, leadership, and deep understanding of the financial services industry. His vision for helping our partners close the retirement savings gap in the U.S. is both inspiring and transformative. I’m eager to partner with him and the entire leadership team to strengthen the brand, deepen engagement with our partners, and build on the incredible momentum IRALOGIX has achieved.”

Canavari holds a BS degree in Communication and Management from Miami University and an MBA in Marketing from Boston College’s Carroll School of Management.

About IRALOGIX™

IRALOGIX is modernizing the $18 trillion IRA market with fully digital, customizable retirement solutions that work for everyone – from the smallest accounts to the largest institutions. Our cloud-based technology allows financial organizations to offer efficient, paperless IRAs under their own brand, without operational complexity or high costs. Designed to integrate seamlessly with your business, IRALOGIX supports both in-house teams and leading third-party providers. The result: a scalable, flexible platform that helps institutions grow, serve more clients, and stay competitive in an evolving retirement landscape. Learn more at www.iralogix.com.

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Canavari joins IRALOGIX with an extensive background in developing and executing integrated marketing and brand strategies across B2B, B2B2C, and B2C markets.