New guide demystifies mobile OEM advertising, offering marketers a roadmap to access 1.85 billion daily active users and escape the rising costs of the duopoly.
BERLIN, DE / ACCESS Newswire / January 20, 2026 / AVOW, the award-winning global app-growth company specializing in mobile OEM advertising, has launched the 2026 Mobile OEM Advertising Guide. Released in response to rising costs and declining performance of traditional social and search channels, the comprehensive guide positions mobile OEM advertising as the essential "Third Pillar" of app growth beyond those channels.
As app marketers face saturated channels where standing out on Google Play or the App Store feels increasingly impossible, the 2026 Mobile OEM Advertising Guide provides a practical blueprint for diversification. It equips user acquisition (UA) managers and growth leaders with the strategies needed to leverage the native ecosystems of mobile manufacturers, including Samsung, Xiaomi, Huawei, OPPO, Vivo, Transsion, and Honor, to acquire high-quality users in a brand-safe, fraud-free environment.
The guide reveals that by working with the world's leading smartphone manufacturers, advertisers can now access over 1.85 billion daily active users, covering approximately 86% of the global Android market.
The OEM Advertising Guide 2026 Includes:
The "Third Pillar" Strategy: A deep dive into why Mobile OEM advertising is the necessary solution to the "rising-cost, shrinking-returns trap" of the duopoly.
Global OEM Deep Dives: Detailed profiles, market share data, and demographic insights for major manufacturers, including Samsung, Xiaomi, Huawei, OPPO, Vivo, Transsion, and Honor.
Innovative Ad Formats: A showcase of high-impact formats beyond standard banners, including Dynamic Preloads, Native "Minus-One Screen" placements, Alternative App Store advertising, and Lock Screen ads.
Performance Benchmarks: Data revealing how OEM channels consistently deliver approximately 30% lower CPA compared to traditional app store marketing.
Proven Success Stories: Case studies from leading brands such as Exness (achieving 1000% ROAS) and Milanuncios (23% CPA reduction with 30% user growth).
"As we move into 2026, the 'easy wins' on traditional ad platforms are gone. Even great brands are paying more for less," said Robert Wildner, Co-Founder and CEO of AVOW. "Our new guide isn't just theory; it is a declaration of the third pillar of app growth. If you are looking to escape the duopoly, this is where your 2026 strategy starts."
This guide continues AVOW's mission to educate and demystify mobile OEM advertising for a broader audience, bridging the gap among mobile device manufacturers, their users, and advertisers globally.
→ Get the 2026 Mobile OEM Advertising Guide here
About AVOW:
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with mobile OEMs and its proprietary tech AVOW Intelligence, the company provides access to over 1.85 billion daily active users and offers clients over 10 million monthly downloads.
Media Contact:
AVOW Global PR
press@avow.tech
www.avow.tech
SOURCE: AVOW GmbH
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