UNITED STATES

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549


FORM 8-K


CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported): May 8, 2015


The Boston Beer Company, Inc.

(Exact name of registrant as specified in its charter)


Massachusetts

001-14092

04-3284048

(State or other jurisdiction

(Commission

(IRS Employer

of incorporation)

File Number)

Identification No.)

 

 

 

One Design Center Place, Suite 850, Boston, MA

02210

(Address of principal executive offices)

(Zip Code)


Registrant's telephone number, including area code (617) 368-5000


Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):


[ ]

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

 

[ ]

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

 

[ ]

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
(17 CFR 240.14d-2(b))

 

 

[ ]

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
(17 CFR 240.13e-4(c))






Item 8.01.

Other Events.


On May 8, 2015, the Board of Directors of The Boston Beer Company, Inc. (NYSE: SAM) authorized an increase in the aggregate expenditure limit for the Company’s stock repurchase program by $50.0 million. Shares of the Company’s Class A Common Stock will be repurchased pursuant to a Rule 10b5-1 purchase plan. A copy of the Company’s press release announcing the increase in the aggregate expenditure limit for the stock repurchase program and the Company’s intention to enter into a Rule 10b5-1 purchase plan is attached as Exhibit 99.1.


Item 9.01 Financial Statements and Exhibits.


Exhibit 99.1 – Release of The Boston Beer Company, Inc. dated May 13, 2015.


SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


 

The Boston Beer Company, Inc.

 

(Registrant)

 

 

Date: May 13, 2015

/s/ William F. Urich

 

William F. Urich

 

Chief Financial Officer

 

(Signature)*


*Print name and title of the signing officer under his signature.





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