sfly07q310q.htm
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
DC 20549
FORM
10-Q
QUARTERLY
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES
EXCHANGE ACT OF 1934
For
the quarterly period ended September 30, 2007
Commission
file number 001-33031
SHUTTERFLY,
INC.
(Exact
Name of Registrant as Specified in Its Charter)
Delaware
|
94-3330068
|
(State
or Other Jurisdiction of
|
(IRS
Employer
|
Incorporation
or Organization)
|
Identification
No.)
|
2800
Bridge Parkway, Suite 101
|
|
Redwood
City, California
|
94065
|
(Address
of Principal Executive Offices)
|
(Zip
Code)
|
(650)
610-5200
(Registrant’s
Telephone Number, Including Area Code)
Indicate
by check mark whether the Registrant: (1) has filed all reports required to
be
filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the
preceding 12 months (or for such shorter period that the Registrant was required
to file such reports), and (2) has been subject to such filing requirements
for
the past 90 days. Yes R No
£
Indicate
by check mark whether the Registrant is a large accelerated filer, an
accelerated filer or a non-accelerated filer. See definition of “accelerated
filer and large accelerated filer” in Rule 12b-2 of the Exchange
Act.
Large Accelerated Filer £ Accelerated
Filer £ Non-Accelerated
Filer R
Indicate
by check mark whether the Registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act). Yes £ No
R
As
of
October 22, 2007, 24,646,283 shares of the Registrant’s common stock at $0.0001
par value were outstanding.
TABLE
OF CONTENTS
PART
I — FINANCIAL INFORMATION
|
ITEM
1. FINANCIAL STATEMENTS
|
Item
1. Condensed Consolidated Financial Statements
|
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS
|
ITEM
3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
RISK
|
ITEM
4. CONTROLS AND PROCEDURES
|
PART
II — OTHER INFORMATION
|
ITEM
1. LEGAL PROCEEDINGS
|
ITEM
1A. RISK FACTORS
|
ITEM
2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF
PROCEEDS
|
ITEM
3. DEFAULTS UPON SENIOR SECURITIES
|
ITEM
4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
|
ITEM
5. OTHER INFORMATION
|
ITEM
6. EXHIBITS
|
|
INDEX
TO EXHIBITS
|
|
PART
I — FINANCIAL INFORMATION
ITEM
1. FINANCIAL STATEMENTS
Item
1. Condensed Consolidated Financial Statements
SHUTTERFLY,
INC.
CONDENSED
CONSOLIDATED BALANCE SHEETS
(In
thousands, except par value amounts)
(Unaudited)
|
|
September
30,
2007
|
|
|
December
31,
2006
|
|
ASSETS
|
|
|
|
|
|
|
Current
assets:
|
|
|
|
|
|
|
Cash
and cash equivalents
|
|
$ |
91,599
|
|
|
$ |
119,051
|
|
Short-term
investments
|
|
|
3,002
|
|
|
|
-
|
|
Accounts
receivable, net
|
|
|
1,676
|
|
|
|
2,164
|
|
Inventories
|
|
|
3,040
|
|
|
|
2,493
|
|
Deferred
tax asset, current portion
|
|
|
1,730
|
|
|
|
2,129
|
|
Prepaid
expenses and other current assets
|
|
|
3,696
|
|
|
|
2,760
|
|
Total
current assets
|
|
|
104,743
|
|
|
|
128,597
|
|
Property
and equipment, net
|
|
|
49,534
|
|
|
|
30,919
|
|
Goodwill
and intangible assets, net
|
|
|
3,852
|
|
|
|
1,396
|
|
Deferred
tax asset, net of current portion
|
|
|
23,702
|
|
|
|
18,754
|
|
Other
assets
|
|
|
2,171
|
|
|
|
494
|
|
Total
assets
|
|
$ |
184,002
|
|
|
$ |
180,160
|
|
LIABILITIES
AND STOCKHOLDERS’ EQUITY
|
|
|
|
|
|
|
|
|
Current
liabilities:
|
|
|
|
|
|
|
|
|
Accounts
payable
|
|
$ |
7,518
|
|
|
$ |
9,385
|
|
Accrued
liabilities
|
|
|
15,405
|
|
|
|
8,808
|
|
Deferred
revenue
|
|
|
7,374
|
|
|
|
6,278
|
|
Current
portion of capital lease obligations
|
|
|
1,338
|
|
|
|
1,961
|
|
Total
current liabilities
|
|
|
31,635
|
|
|
|
26,432
|
|
Other
liabilities
|
|
|
1,029
|
|
|
|
660
|
|
Capital
lease obligations, less current portion
|
|
|
546
|
|
|
|
1,742
|
|
Total
liabilities
|
|
|
33,210
|
|
|
|
28,834
|
|
Commitments
and contingencies (Note 5)
|
|
|
|
|
|
|
|
|
Stockholders’
equity
|
|
|
|
|
|
|
|
|
Undesignated
preferred stock, $0.0001 par value; 5,000 shares authorized; no shares
issued and outstanding
|
|
|
—
|
|
|
|
—
|
|
Common
stock, $0.0001 par value; 100,000 shares authorized; 24,577 and 23,705
shares issued and outstanding on September 30, 2007 and December
31, 2006,
respectively
|
|
|
2
|
|
|
|
2
|
|
Additional
paid-in capital
|
|
|
188,029
|
|
|
|
181,890
|
|
Accumulated
other comprehensive loss
|
|
|
(37 |
) |
|
|
(35 |
) |
Deferred
stock-based compensation
|
|
|
(48 |
) |
|
|
(191 |
) |
Accumulated
deficit
|
|
|
(37,154 |
) |
|
|
(30,340 |
) |
Total
stockholders’ equity
|
|
|
150,792
|
|
|
|
151,326
|
|
Total
liabilities and stockholders’ equity
|
|
$ |
184,002
|
|
|
$ |
180,160
|
|
The
accompanying notes are an integral part of these condensed consolidated
financial statements.
SHUTTERFLY,
INC.
CONDENSED
CONSOLIDATED STATEMENTS OF OPERATIONS
(In
thousands, except per share amounts)
(Unaudited)
|
|
Three
Months
Ended
September
30,
|
|
|
Nine
Months
Ended
September
30,
|
|
|
|
2007
|
|
|
2006
|
|
|
2007
|
|
|
2006
|
|
Net
revenues
|
|
$ |
32,602
|
|
|
$ |
21,155
|
|
|
$ |
89,184
|
|
|
$ |
57,675
|
|
Cost
of revenues(1)
|
|
|
17,240
|
|
|
|
10,866
|
|
|
|
45,107
|
|
|
|
29,371
|
|
Gross
profit
|
|
|
15,362
|
|
|
|
10,289
|
|
|
|
44,077
|
|
|
|
28,304
|
|
Operating
expenses(1):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Technology
and development
|
|
|
7,579
|
|
|
|
4,958
|
|
|
|
20,034
|
|
|
|
13,212
|
|
Sales
and marketing
|
|
|
7,042
|
|
|
|
5,399
|
|
|
|
19,421
|
|
|
|
13,595
|
|
General
and administrative
|
|
|
7,352
|
|
|
|
5,057
|
|
|
|
20,056
|
|
|
|
12,755
|
|
|
|
|
21,973
|
|
|
|
15,414
|
|
|
|
59,511
|
|
|
|
39,562
|
|
Loss
from operations
|
|
|
(6,611 |
) |
|
|
(5,125 |
) |
|
|
(15,434 |
) |
|
|
(11,258 |
) |
Interest
expense
|
|
|
(54 |
) |
|
|
(61 |
) |
|
|
(147 |
) |
|
|
(209 |
) |
Other
income (expense), net
|
|
|
1,350
|
|
|
|
491
|
|
|
|
4,252
|
|
|
|
1,015
|
|
Loss
before income taxes
|
|
|
(5,315 |
) |
|
|
(4,695 |
) |
|
|
(11,329 |
) |
|
|
(10,452 |
) |
Benefit
from income taxes
|
|
|
2,001
|
|
|
|
1,948
|
|
|
|
4,515
|
|
|
|
4,048
|
|
Net
loss
|
|
$ |
(3,314 |
) |
|
$ |
(2,747 |
) |
|
$ |
(6,814 |
) |
|
$ |
(6,404 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss per share — basic and diluted
|
|
$ |
(0.14 |
) |
|
$ |
(0.70 |
) |
|
$ |
(0.28 |
) |
|
$ |
(1.65 |
) |
Weighted-average
shares outstanding — basic and diluted
|
|
|
24,425
|
|
|
|
3,951
|
|
|
|
24,165
|
|
|
|
3,890
|
|
____________________________
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(1)
Stock-based compensation is allocated as follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cost
of revenues
|
|
$ |
46
|
|
|
$ |
30
|
|
|
$ |
123
|
|
|
$ |
62
|
|
Technology
and development
|
|
|
162
|
|
|
|
213
|
|
|
|
618
|
|
|
|
473
|
|
Sales
and marketing
|
|
|
267
|
|
|
|
157
|
|
|
|
580
|
|
|
|
358
|
|
General
and administrative
|
|
|
549
|
|
|
|
279
|
|
|
|
1,487
|
|
|
|
659
|
|
The
accompanying notes are an integral part of these condensed consolidated
financial statements.
SHUTTERFLY,
INC.
CONDENSED
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In
thousands)
|
|
Nine
Months
Ended
September
30,
|
|
|
|
2007
|
|
|
2006
|
|
Cash
flows from operating activities:
|
|
|
|
|
|
|
Net
loss
|
|
$ |
(6,814 |
) |
|
$ |
(6,404 |
) |
Adjustments
to reconcile net loss to net cash provided by (used in) operating
activities
|
|
|
|
|
|
|
|
|
Depreciation
and amortization
|
|
|
12,217
|
|
|
|
7,332
|
|
Amortization
of intangible assets
|
|
|
217
|
|
|
|
189
|
|
Amortization
of stock-based compensation, net of cancellations
|
|
|
2,808
|
|
|
|
1,552
|
|
Change
in carrying value of preferred stock warrant liability
|
|
|
—
|
|
|
|
(88 |
) |
Loss/(gain)
on disposal of inventory and property and equipment
|
|
|
230
|
|
|
|
(30 |
) |
Deferred
income taxes
|
|
|
(4,547 |
) |
|
|
(4,103 |
) |
Charitable
contribution expense for shares issued to charitable
foundation
|
|
|
—
|
|
|
|
923
|
|
Changes
in operating assets and liabilities
Inventories
|
|
|
(542 |
) |
|
|
(52 |
) |
Accounts
receivable, net
|
|
|
488
|
|
|
|
85
|
|
Prepaid
expenses and other current assets
|
|
|
(936 |
) |
|
|
(1,337 |
) |
Other
assets
|
|
|
(1,677 |
) |
|
|
(92 |
) |
Accounts
payable
|
|
|
(1,867 |
) |
|
|
(666 |
) |
Accrued
and other liabilities
|
|
|
6,931
|
|
|
|
(491 |
) |
Deferred
revenue
|
|
|
1,096
|
|
|
|
1,388
|
|
Net
cash provided by (used in) operating activities
|
|
|
7,604
|
|
|
|
(1,794 |
) |
Cash
flows from investing activities:
|
|
|
|
|
|
|
|
|
Purchases
of property and equipment
|
|
|
(30,918 |
) |
|
|
(16,531 |
) |
Acquisition
of business and intangibles, net of cash acquired
|
|
|
(2,655 |
) |
|
|
—
|
|
Purchases
of short term investments
|
|
|
(3,002 |
) |
|
|
—
|
|
Net
cash used in investing activities
|
|
|
(36,575 |
) |
|
|
(16,531 |
) |
Cash
flows from financing activities:
|
|
|
|
|
|
|
|
|
Principal
payments of capital lease obligations
|
|
|
(1,871 |
) |
|
|
(1,024 |
) |
Payments
of IPO related costs
|
|
|
—
|
|
|
|
(1,686 |
) |
Proceeds
from issuance of common stock upon exercise of stock
options
|
|
|
3,390
|
|
|
|
64
|
|
Repurchases
of common stock
|
|
|
—
|
|
|
|
(11 |
) |
Net
cash provided by (used in) financing activities
|
|
|
1,519
|
|
|
|
(2,657 |
) |
Net
decrease in cash and cash equivalents
|
|
|
(27,452 |
) |
|
|
(20,982 |
) |
Cash
and cash equivalents, beginning of period
|
|
|
119,051
|
|
|
|
39,153
|
|
Cash
and cash equivalents, end of period
|
|
$ |
91,599
|
|
|
$ |
18,171
|
|
Supplemental
disclosures of cash flow information
|
|
|
|
|
|
|
|
|
Cash
paid during the period for interest
|
|
$ |
168
|
|
|
$ |
150
|
|
Cash
paid during the period for income taxes
|
|
|
760
|
|
|
|
—
|
|
The
accompanying notes are an integral part of these condensed consolidated
financial statements.
SHUTTERFLY,
INC.
NOTES
TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Note
1 — The Company and Summary of Significant Accounting
Policies
Shutterfly,
Inc. (the “Company”) was incorporated in the State of Delaware in April 1999 and
began its services in December 1999. The Company is an Internet-based social
expression and personal publishing service that enables customers to share,
print and preserve their memories by leveraging a technology-based platform
and
manufacturing processes. The Company provides customers a full range of products
and services to organize and archive digital images, share pictures, order
prints and create an assortment of personalized items such as cards, calendars
and photo books. The Company is headquartered in Redwood City,
California.
On
September 29, 2006, the Company completed its initial public offering (“IPO”) in
which the Company sold 5,800,000 shares at a price to the public of $15.00
per share. As a result of the IPO, a total of $87.0 million in gross proceeds
was raised, with net proceeds to the Company of $78.5 million after deducting
underwriting fees and commissions of $6.1 million and other offering costs
of
$2.4 million. Upon the closing of the IPO, all shares of the Company’s
outstanding redeemable convertible preferred stock automatically converted
into
an aggregate of 13,862,773 common shares.
Basis
of Presentation
The
accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with accounting principles generally accepted in the
United States of America for interim financial information and, accordingly,
do
not include all of the information and footnotes required by generally accepted
accounting principles for complete financial statements. The accompanying
unaudited condensed consolidated financial statements include the accounts
of
Shutterfly, Inc. and its wholly owned subsidiary. In the opinion of management,
all adjustments, consisting primarily of normal recurring accruals, considered
necessary for a fair statement of the Company’s results of operations for the
interim periods reported and of its financial condition as of the date of the
interim balance sheet have been included. Operating results for the three and
nine months ended September 30, 2007 are not necessarily indicative of the
results that may be expected for the year ending December 31, 2007 or for any
other period.
The
year-end condensed consolidated balance sheet data was derived from audited
financial statements, but does not include all disclosures required by
accounting principles generally accepted in the United States of America. These
unaudited interim condensed consolidated financial statements should be read
in
conjunction with the consolidated financial statements and related notes for
the
year ended December 31, 2006 included in the Company’s Form 10-K.
Principles
of Consolidation
The
accompanying condensed consolidated financial statements include the accounts
of
the Company and its wholly-owned subsidiary acquired in 2005. The wholly-owned
subsidiary was dissolved in 2006 and was merged into the Company. All
intercompany transactions and balances have been eliminated.
Use
of Estimates
The
preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and the disclosure of contingent assets and liabilities at the
date
of the financial statements, as well as the reported amounts of revenues and
expenses during the reporting period. Significant items subject to such
estimates and assumptions include intangible assets valuation, legal
contingencies, deferred tax asset valuation allowance, and the valuation of
equity instruments. Actual results could differ from these
estimates.
Short-Term
Investments
At
September 30, 2007 and December 31, 2006, the company had short-term investments
of $3.0 million and $0, respectively. The short-term investments
consist of U.S. government agency securities. In accordance with
Statement of Financial Accounting Standards No 115, Accounting for Certain
Investments in Debt and Equity Securities (“SFAS 115”), the Company has
classified these short-term investments as available-for-sale. These
securities are carried at estimated fair market value with the aggregate
unrealized gains and losses related to these investments reflected as a part
of
accumulated other comprehensive loss within stockholders
equity.
SHUTTERFLY,
INC.
NOTES
TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Stock-Based
Compensation
Prior
to
January 1, 2006, the Company accounted for stock-based employee compensation
arrangements in accordance with the provisions of Accounting Principles Board
Opinion No. 25, Accounting for Stock Issued to Employees (“APB No. 25”), and
related interpretations, and followed the disclosure provisions of Statement
of
Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation
(“SFAS No. 123”). Under APB No. 25, compensation expense is based on the
difference, if any, on the date of the grant, between the fair value of the
Company’s stock and the exercise price. Employee stock-based compensation
determined under APB No. 25 is recognized based on guidance provided in
Financial Accounting Standards Board Interpretation
No.
28,
Accounting for Stock Appreciation Rights and Other Variable Stock Option or
Award Plans (“FIN 28”), which provides for accelerated expensing over the option
vesting period.
The
Company accounts for equity instruments issued to non-employees in accordance
with the provisions of SFAS No. 123, Emerging Issues Task Force No. 96-18,
Accounting for Equity Instruments that are Issued to Other than Employees for
Acquiring, or in Conjunction with Selling, Goods or Services (“EITF 96-18”), and
FIN 28.
Effective
January 1, 2006, the Company adopted the fair value provisions of Statement
of
Financial Accounting Standards No. 123R, Share-Based Payment (“SFAS No. 123R”),
which supersedes its previous accounting under APB 25. SFAS No. 123R requires
the recognition of compensation expense, using a fair-value based method, for
costs related to all share-based payments including stock options. SFAS No.
123R
requires companies to estimate the fair value of share-based payment awards
on
the date of grant using an option-pricing model. The Company adopted SFAS No.
123R using the prospective transition method, which requires that for nonpublic
entities that used the minimum value method for either pro forma or financial
statement recognition purposes, SFAS No. 123R shall be applied to option grants
after the required effective date. For options granted prior to the SFAS No.
123R effective date, for which the requisite service period has not been
performed as of January 1, 2006, the Company will continue to recognize
compensation expense on the remaining unvested awards under the intrinsic-value
method of APB 25. In addition, the Company will continue amortizing those awards
valued prior to January 1, 2006 utilizing an accelerated amortization schedule,
while all option grants valued after January 1, 2006 will be expensed on a
straight-line basis over the requisite period.
In
November 2005, the Financial Accounting Standards Board (“FASB”) issued FASB
Staff Position No. FAS 123R-3, Transition Election Related to Accounting for
Tax
Effects of Share-Based Payment Awards. The Company elected to adopt the
prospective transition method provided in the FASB Staff Position for
calculating the tax effects of stock-based compensation pursuant to SFAS No.
123R.
Income
Taxes
The
Company accounts for income taxes under the liability method. Under this method,
deferred tax assets and liabilities are determined based on the difference
between the financial statement and tax basis of assets and liabilities and
net
operating loss and credit carryforwards using enacted tax rates in effect for
the year in which the differences are expected to reverse. Valuation allowances
are established when necessary to reduce deferred tax assets to the amounts
expected to be realized.
The
Company accounts for uncertain tax positions in accordance with FASB
Interpretation No. 48 Accounting for Uncertainty in Income Taxes (“FIN 48”), an
interpretation of FASB Statement No. 109 (“SFAS 109”). The application of income
tax law is inherently complex. Laws and regulations in this area are voluminous
and are often ambiguous. The Company is required to make subjective assumptions
and judgments regarding its income tax exposures. Interpretations and guidance
surrounding income tax laws and regulations change over time. As such, changes
in the Company’s subjective assumptions and judgments can materially affect
amounts recognized in the consolidated balance sheets and statements of
operations.
As
of
January 1, 2007, the date of adoption of FIN 48, the Company had $1,200,000
of
unrecognized tax benefits. The amount of unrecognized tax benefits that, if
recognized, would decrease the Company’s provision for income taxes and increase
net income is $1,000,000, net of the federal benefit for state taxes. There
was
no significant cumulative impact to retained earnings as a result of the
adoption of FIN 48. The total unrecognized tax benefits relate to reserves
against the Company’s research and development tax credits claimed on Federal
and California returns.
SHUTTERFLY,
INC.
NOTES
TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Subsequent
to adoption and during the nine month period ended September 30, 2007, the
Company revised its reserve estimate related to research and development tax
credits as a result of the conclusion of an audit by the California Franchise
Tax Board for the September 30, 2003 tax year. This change in estimate resulted
in a decrease in unrecognized tax benefits from $1,200,000 to $497,000. The
amount of unrecognized tax benefits that, if recognized, would decrease the
Company’s provision of income taxes and increase net income is $448,000, net of
the federal benefit for state taxes. As of September 30, 2007, the Company
anticipates an additional increase for unrecognized tax benefits for fiscal
2007
in the amount of $265,000.
The
Company’s policy is to recognize interest and /or penalties related to all tax
positions in income tax expense. As part of that policy, to the
extent that accrued interest and penalties do not ultimately become payable,
amounts accrued will be reduced and reflected as a reduction of the overall
income tax provision in the period that such determination is
made. No interest and penalties were accrued as of the date of
adoption of FIN 48 or at September 30, 2007.
Our
fiscal year end for federal and state tax purposes was September 30. During
the
period ended June 30, 2007, the taxing authorities granted our request to change
our fiscal year end for tax purposes to December 31. In September 2007, we
filed
a short period income tax return for federal and state purposes covering October
1, 2006 through December 31, 2006. This filing did not have a material impact
on
our income tax provision. As of September 30, 2007, the Company is
subject to taxation in the United States, California, North Carolina, New
Jersey, New York, and Arizona. The Company is subject to examination for tax
years including and after 2003 for the United States, 2004 for California,
and
2007 for the remaining jurisdictions.
Comprehensive
Loss
Comprehensive
loss consists of certain changes in equity that are excluded from net loss.
Specifically, unrealized gains and losses on marketable securities are included
in accumulated other comprehensive loss. Accumulated other comprehensive loss
was $37,000 and $35,000 at September 30, 2007 and December 31, 2006,
respectively, resulting from unrealized gains and losses on marketable
securities. Marketable securities with an original maturity of three months
or
less are included as a component of cash and cash equivalents. Those
with an original maturity greater than three months- and less than 12 months
are
included as short-term investments. Total comprehensive loss for the three
and
nine months ended September 30, 2007 were $3,334,000 and $6,816,000
respectively.
Recent
Accounting Pronouncements
In
September 2006, the FASB issued SFAS No. 157, “Fair Value Measurements” (“SFAS
157”). SFAS 157 defines fair value, establishes a framework for measuring fair
value and expands disclosures about fair value measurements. SFAS 157 will
be
effective for the Company as of January 1, 2008. The Company is currently
evaluating the impact, if any, of adopting SFAS 157 on its consolidated
financial statements.
In
February 2007, the FASB issued SFAS No. 159, “The Fair Value Option for
Financial Assets and Financial Liabilities” (“SFAS 159”), which permits entities
to choose to measure many financial instruments and certain other items at
fair
value that are not currently required to be measured at fair value. SFAS 159
will be effective for the Company as of January 1, 2008. The Company is
currently evaluating the impact, if any, of adopting SFAS 159 on its financial
position and results of operations.
Note
2 — Stock-Based Compensation
1999
Stock Plan
In
September 1999, the Company adopted the 1999 Stock Plan (the “1999 Plan”). Under
the 1999 Plan, the Company issued shares of common stock and options to purchase
common stock to employees, directors and consultants. Options granted under
the
1999 Plan were incentive stock options or non-qualified stock options. Incentive
stock options (“ISOs”) were granted only to Company employees, which includes
officers and directors who were also employees of the Company. Non-qualified
stock options (“NSOs”) and stock purchase rights could be granted to employees,
non-employee directors and consultants. Options under the 1999 Plan were to
be
granted at prices not less than 85% of the fair market value of the shares
on
the date of the grant as determined by the Company’s Board of Directors (“the
Board”), provided, however, that (i) the exercise price of an ISO was not less
than 100% of the fair market value of the shares on the date of grant, and
(ii)
the exercise price of an ISO or NSO granted to a stockholder who
owned
SHUTTERFLY,
INC.
NOTES
TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
greater
than 10% of the voting power of all classes of stock was not less than 110%
of
the deemed fair value of the shares on the date of grant. The Board determined
the period over which options become exercisable and vested. The term of the
options was to be no longer
than five years for ISOs to grantees who own greater than 10% of the voting
power of all classes of stock; and no longer than ten years for all other
options. Options granted under the 1999 Plan were exercisable in full as of
the
grant date, and generally vested over four years. The Board of Directors
determined that no further grants of awards under the 1999 Plan would be made
after the Company’s IPO.
2006
Equity Incentive Plan
In
June
2006, the Board adopted, and in September 2006 the Company’s stockholders
approved, the 2006 Equity Incentive Plan (the “2006 Plan”), and all shares of
common stock available for grant under the 1999 Plan transferred to the 2006
Plan. The 2006 Plan provides for the grant of ISOs to employees (including
officers and directors who are also employees) of the Company or of a parent
or
subsidiary of the Company, and for the grant of all other types of awards to
employees, officers, directors, consultants, independent contractors and
advisors of the Company or any parent or subsidiary of the Company, provided
such consultants, independent contractors and advisors render bona-fide services
not in connection with the offer and sale of securities in a capital-raising
transaction. Other types of awards under the 2006 Plan include NSOs, restricted
stock awards, stock bonus awards, stock appreciation rights, restricted stock
units, and performance shares.
Options
granted under the 2006 Plan have terms not to exceed 10 years, and they are
issued with an exercise price equal to the fair market value of the shares
of
common stock on the date of grant as determined by the Board; provided, however,
that (i) the term of an option may be no longer than five years for ISOs to
grantees who own greater than 10% of the voting power of all classes of stock;
and (ii) the exercise price of an ISO granted to a stockholder who owns greater
than 10% of the voting power of all classes of stock must be not less than
110%
of the fair market value of the shares on the date of grant. Following the
IPO,
the fair market value of the Company’s common stock is determined as the last
sale price of such stock on the Nasdaq Global Market on the date of the grant.
Options issued under the 2006 Plan typically vest and become exercisable with
respect to 25% of the shares one year after the options’ vesting commencement
date, and the remainder ratably on a monthly basis over the following three
years.
At
the
time of adoption, there were 1,358,352 shares of common stock authorized for
issuance under the 2006 Plan plus 92,999 shares of common stock from the 1999
Plan that were unissued. The 2006 Plan provides for automatic replenishments
of
shares on January 1 of 2008, 2009 and 2010, of the lesser of (i) 4.62% of our
shares outstanding on the December 31 immediately prior to the date of increase
or (ii) a lesser number as determined by the Board.
Stock
Option Activity
A
summary
of the Company’s stock option activity for the nine months ended September 30,
2007 is as follows:
SHUTTERFLY,
INC.
NOTES
TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
|
|
Shares
Available
for
Grant
|
|
|
Number
of
Options
Outstanding
|
|
|
Weighted
Average
Exercise
Price
|
|
|
Weighted
Average
Contractual
Term
(Years)
|
|
|
Aggregate
Intrinsic
Value
|
|
|
|
In
thousands, except per share amounts
|
|
Balances,
December 31, 2006
|
|
|
1,378
|
|
|
|
5,034
|
|
|
$ |
7.28
|
|
|
|
|
|
|
|
Granted
|
|
|
(706 |
) |
|
|
706
|
|
|
|
16.41
|
|
|
|
|
|
|
|
Exercised
|
|
|
—
|
|
|
|
(270 |
) |
|
|
0.65
|
|
|
|
|
|
|
|
Forfeited,
cancelled or expired
|
|
|
70
|
|
|
|
(70 |
) |
|
|
8.29
|
|
|
|
|
|
|
|
Balances,
March 31, 2007
|
|
|
742
|
|
|
|
5,400
|
|
|
$ |
8.79
|
|
|
|
8.5
|
|
|
$ |
39,486
|
|
|
|
|
(423 |
) |
|
|
423
|
|
|
|
18.23
|
|
|
|
|
|
|
|
|
|
Exercised
|
|
|
—
|
|
|
|
(306 |
) |
|
|
5.15
|
|
|
|
|
|
|
|
|
|
Forfeited,
cancelled or expired
|
|
|
160
|
|
|
|
(160 |
) |
|
|
7.76
|
|
|
|
|
|
|
|
|
|
Balances,
June 30, 2007
|
|
|
479
|
|
|
|
5,357
|
|
|
$ |
9.77
|
|
|
|
8.3
|
|
|
|
63,125
|
|
Granted
|
|
|
(194 |
) |
|
|
194
|
|
|
|
24.96
|
|
|
|
|
|
|
|
|
|
Exercised
|
|
|
—
|
|
|
|
(246 |
) |
|
|
6.66
|
|
|
|
|
|
|
|
|
|
Forfeited,
cancelled or expired
|
|
|
170
|
|
|
|
(170 |
) |
|
|
9.58
|
|
|
|
|
|
|
|
|
|
Balances,
September 30, 2007
|
|
|
455
|
|
|
|
5,135
|
|
|
$ |
10.50
|
|
|
|
8.1
|
|
|
|
109,949
|
|
Options
vested and expected to vest at September 30, 2007
|
|
|
|
|
|
|
4,781
|
|
|
$ |
10.25
|
|
|
|
8.0
|
|
|
|
103,547
|
|
Options
vested at September 30, 2007
|
|
|
|
|
|
|
1,857
|
|
|
$ |
6.76
|
|
|
|
7.3
|
|
|
|
46,708
|
|
During
the three months ended September 30, 2007, the Company granted stock options
to
purchase an aggregate of 193,649 shares of common stock with an estimated
weighted-average grant-date fair value of $10.21 per share. The total fair
value
of options that vested during the three months ended September 30, 2007 was
$1,242,000. The total intrinsic value of options exercised during the three
months ended September 30, 2007 was $5,134,000. Net cash proceeds from the
exercise of stock options were $1,641,000 for the three months ended September
30, 2007. As permitted by SFAS No. 123R, the Company has deferred the
recognition of its excess tax benefit from non-qualified stock option exercises
until it is actually realized.
Stock-based
Compensation
The
Company estimated the fair value of each option award on the date of grant
using
the Black-Scholes option-pricing model and the assumptions noted in the
following table. Expected volatility is based on the historical and implied
volatility of a peer group of publicly traded entities. The expected term of
options gave consideration to historical exercises, post-vesting cancellations
and the options’ contractual term. The risk-free rate for the expected term of
the option is based on the U.S. Treasury Constant Maturity at the time of grant.
The assumptions used to value options granted during the three months ended
September 30, 2007 were as follows:
|
|
Three
Months Ended
September
30, 2007
|
|
|
|
(Unaudited)
|
|
Dividend
yield
|
|
|
—
|
|
Annual
risk free rate of return
|
|
|
4.2 |
% |
Expected
volatility
|
|
|
44.8 |
% |
Expected
term (years)
|
|
|
4.4
|
|
Employee
stock-based compensation expense recognized in the nine months ended September
30, 2007 was calculated based on awards ultimately expected to vest and has
been
reduced for estimated forfeitures. SFAS No. 123R requires forfeitures to be
estimated at the time of grant and revised, if necessary, in subsequent periods
if actual forfeitures differ from those estimates.
At
September 30, 2007, the Company had $14,021,000 of total unrecognized
compensation expense under SFAS No. 123R, net of estimated forfeitures, related
to stock option plans that will be recognized over a weighted-average period
of
approximately three years.
SHUTTERFLY,
INC.
NOTES
TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Note
3 — Net Loss Per Share
Basic
net
loss per share attributed to common shares is computed by dividing the net
loss
attributable to common shares for theperiod by the weighted average number
of
common shares outstanding during the period as reduced by the weighted average
unvested common shares subject to repurchase by the Company.
|
|
Three
Months
Ended
September 30,
|
|
|
Nine
Months
Ended
September 30,
|
|
|
|
2007
|
|
|
2006
|
|
|
2007
|
|
|
2006
|
|
|
|
In
thousands, except per share amounts
|
|
Historical
net loss per share:
|
|
|
|
|
|
|
|
|
|
|
|
|
Numerator
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
loss
|
|
$ |
(3,314 |
) |
|
$ |
(2,747 |
) |
|
$ |
(6,814 |
) |
|
$ |
(6,404 |
) |
Denominator
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted-average
common shares outstanding
|
|
|
24,434
|
|
|
|
4,022
|
|
|
|
24,182
|
|
|
|
4,019
|
|
Less:
Weighted-average unvested common shares subject to
repurchase
|
|
|
(9 |
) |
|
|
(71 |
) |
|
|
(17 |
) |
|
|
(129 |
) |
Denominator
for basic net loss per share
|
|
|
24,425
|
|
|
|
3,951
|
|
|
|
24,165
|
|
|
|
3,890
|
|
Denominator
for diluted net loss per share
|
|
|
24,425
|
|
|
|
3,951
|
|
|
|
24,165
|
|
|
|
3,890
|
|
Net
loss per share — basic and diluted
|
|
$ |
(0.14 |
) |
|
$ |
(0.70 |
) |
|
$ |
(0.28 |
) |
|
$ |
(1.65 |
) |
The
following weighted-average outstanding options, common stock subject to
repurchase and convertible preferred stock warrants were excluded from the
computation of diluted net loss per common share for the periods presented
because including them would have had an antidilutive effect:
|
|
Three
Months
Ended
September
30,
|
|
|
Nine
Months
Ended
September
30,
|
|
|
|
2007
|
|
|
2006
|
|
|
2007
|
|
|
2006
|
|
|
|
In
thousands
|
|
Options
to purchase common stock and common stock subject to
repurchase
|
|
|
2,107
|
|
|
|
2,018
|
|
|
|
1,877
|
|
|
|
1,958
|
|
Convertible
preferred stock (as converted basis)
|
|
|
—
|
|
|
|
13,818
|
|
|
|
—
|
|
|
|
13,807
|
|
|
|
|
—
|
|
|
|
47
|
|
|
|
—
|
|
|
|
62
|
|
Note
4 — Balance Sheet Components
Inventories
Inventories
are primarily raw materials and consist principally of paper, photo book covers,
and packaging supplies.
SHUTTERFLY,
INC.
NOTES
TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Property
and Equipment
|
|
September
30,
2007
|
|
|
December
31,
2006
|
|
|
|
In
thousands
|
|
Computer
and other equipment
|
|
$ |
65,549
|
|
|
$ |
41,880
|
|
Software
|
|
|
11,952
|
|
|
|
8,791
|
|
Leasehold
improvements
|
|
|
7,757
|
|
|
|
4,903
|
|
Furniture
and fixtures
|
|
|
2,144
|
|
|
|
1,348
|
|
|
|
|
87,402
|
|
|
|
56,922
|
|
Less:
Accumulated depreciation and amortization
|
|
|
(37,868 |
) |
|
|
(26,003 |
) |
Net
property and equipment
|
|
$ |
49,534
|
|
|
$ |
30,919
|
|
Property
and equipment includes $6,547,000 and $6,502,000 of equipment under capital
leases at September 30, 2007 and December 31, 2006, respectively. Accumulated
depreciation of assets under capital leases totaled $4,925,000 and $3,820,000
at
September 30, 2007 and December 31, 2006, respectively.
Depreciation
and amortization expense totaled $4,749,000 and $2,776,000 for the three months
ended September 30, 2007 and 2006, respectively. Depreciation and amortization
expense totaled $12,217,000 and $7,332,000 for the nine months ended September
30, 2007 and 2006, respectively.
Accrued
Liabilities
|
|
September
30,
2007
|
|
|
December
31,
2006
|
|
|
|
In
thousands
|
|
Accrued
marketing expenses
|
|
$ |
2,767
|
|
|
$ |
1,822
|
|
Accrued
compensation
|
|
|
2,077
|
|
|
|
1,201
|
|
Accrued
purchases
|
|
|
1,679
|
|
|
|
483
|
|
Accrued
taxes
|
|
|
524
|
|
|
|
1,235
|
|
Accrued
consultant expenses
|
|
|
1,600
|
|
|
|
884
|
|
Accrued
other
|
|
|
6,758
|
|
|
|
3,183
|
|
|
|
$ |
15,405
|
|
|
$ |
8,808
|
|
Note
5 — Commitments and Contingencies
Indemnifications
In
the
normal course of business, the Company enters into contracts and agreements
that
contain a variety of representations and warranties and provide for general
indemnifications. The Company’s exposure under these agreements is unknown
because it involves claims that may be made against the Company in the future,
but have not yet been made. To date, the Company has not paid any claims or
been
required to defend any action related to its indemnification obligations.
However, the Company may record charges in the future as a result of these
indemnification obligations.
Contingencies
From
time
to time, the Company may have certain contingent liabilities that arise in
the
ordinary course of its business activities. The Company accrues contingent
liabilities when it is probable that future expenditures will be made and such
expenditures can be reasonably estimated.
SHUTTERFLY,
INC.
NOTES
TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
Legal
Matters
On
June
19, 2007, FotoMedia Technologies, LLC filed a lawsuit in the Eastern District
of
Texas against Shutterfly, America Online, Inc., Photobucket.com, Inc., CNET
Networks, Inc. and Yahoo! Inc., alleging that the defendants infringe three
U.S.
patents (U.S. Patent No. 6,018,774, No. 6,542,936 and No. 6,871,231). The
plaintiff is seeking treble damages, attorneys’ fees, and an injunction against
all parties, including the Company, based on unspecified allegations of
infringement of the three patents listed above. The Company has been served
with
the complaint. On September 7, 2007, the Company filed a Joinder in
Photobucket’s Motion to Dismiss, or in the alternative, for a More Definitive
Statement and Motion to Strike. The Company disputes the plaintiff’s
claims and believes that it has meritorious defenses and intends to vigorously
defend this action. At this time, the Company does not believe that the amount
of potential loss, if any, is reasonably estimable.
On
August
29, 2006, our former Chief Financial Officer, Virender Ahluwalia, sued the
Company in San Mateo County Superior Court alleging causes of action for
reformation of contract, breach of contract and breach of fiduciary duty. The
plaintiff claims that he is entitled to exercise stock options for an additional
15,535 shares of the Company’s common stock because his vesting schedule should
be deemed to have started one year earlier than the date stated in the Company’s
corporate records. In addition, plaintiff claims that the Company initially
did
not advise him that withholding taxes were due at the time of exercise of his
nonqualified stock options to purchase 292,674 shares of common stock in 2005,
but that the Company later modified that tax advice, extended his option
exercise date, and required that he make provision for the applicable
withholding taxes at the time of exercise of such options. The plaintiff claims
he was damaged by having to immediately sell a portion of those shares upon
his
exercise in order to raise the funds necessary to pay applicable withholding
taxes. He also claims that the calculation of the fair market value of the
shares for the purpose of calculating his tax liability was improper. The
plaintiff is seeking compensatory and punitive damages. In October 2006, the
Company filed a Petition to Compel Arbitration and to stay the litigation
pending arbitration, and the plaintiff has now stipulated to arbitration of
the
dispute. The Arbitrator granted summary adjudication dismissing Ahluwalia’s
claims for breach of fiduciary duty and breach of an oral contract in August
2007, and conducted an evidentiary hearing on September 27, 2007 on the
remaining claim for reformation of the option grant vesting commencement date
and the post-hearing briefing was completed October 19, 2007.
Plaintiff
claims damages of 15,535 times the current share price, or approximately
$500,000 as of the date of the hearing. The Company disputes the
plaintiff’s claims, believes that it has meritorious defenses and intends to
vigorously defend this action. At this time, the Company does not believe that
the amount of potential loss, if any, is reasonably estimable.
From
time
to time, the Company may be involved in various legal proceedings arising in
the
ordinary course of business. At September 30, 2007, in the opinion of
management, there are no other matters that are expected to have a material
adverse effect on the Company’s financial position, results of operations or
cash flows.
|
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTSOF
OPERATIONS.
|
CAUTIONARY
NOTE REGARDING FORWARD-LOOKING STATEMENTS
This
document, including the following Management’s Discussion andAnalysis
of Financial Condition and Results of Operations,
containsforward-looking statements within the meaning of Section 27A of
the SecuritiesAct of 1933 and Section 21E of the Securities Exchange
Act of 1934 that arebased upon our current expectations. These
forward-looking statements includestatements related to our
expectations regarding the seasonality of ourbusiness, revenue trends,
operating expenses as a percentage of net revenues,the decline in
average selling prices for prints, our capital expenditures for2007,
effective tax rates, realization of deferred tax assets, the
sufficiencyof our cash and cash equivalents balances and cash generated
from operationsfor the next 12 months and our ability to grow our
personalized products andservices as a percentage of our total
revenues, as well as other statementsregarding our future operations,
financial condition and prospects and businessstrategies. In some
cases, you can identify forward-looking statements byterminology such
as “project,” “believe,” “anticipate,” “plan,” “expect,”“estimate,”
“intend,” “continue,” “should,” “would,” “could,” “potentially,”“will,”
or “may,” or the negative of these terms or other
comparableterminology. Forward-looking statements involve risks and
uncertainties. Ouractual results and the timing of events could differ
materially from thoseanticipated in our forward-looking statements as a
result of many factors,including but not limited to, the seasonality of
our business, whether we areable to expand our
customer base and increase our product and service offering,competition
in our marketplace and the other risks set forth below under
“RiskFactors” in Part II, Item 1A of this report. Given these risks
anduncertainties, readers are cautioned not to place undue reliance
on
suchforward-looking statements. We assume no obligation to update any
of theforward-looking statements after the date of this report or to
conform theseforward-looking statements to actual
results.
Overview
We
are an
Internet-based social expression and personal publishing service that enables
consumers to share, print and preserve their memories by leveraging our
technology-based platform and manufacturing processes. Today, our primary focus
is on helping consumers manage their memories through the powerful medium of
photos. We provide a full range of products and services that make it easy,
convenient and fun for consumers to upload, edit, enhance, organize, find,
share, create, print and preserve their digital photos in a creative and
thoughtful manner.
We
currently generate revenues by selling photo-based products such as greeting
cards, personalized calendars, professionally-bound photo books, and
high-quality prints, ranging in size from wallet- to jumbo-sized 20x30
enlargements. We manufacture these items in our Hayward, California
manufacturing facility and in our new facility in Charlotte, North
Carolina. By controlling the production process in these facilities,
we are able to manufacture high-quality products, maintain a favorable cost
structure and provide timely shipments to customers, even during peak demand.
Additionally, we sell a variety of photo-based merchandise that is currently
manufactured for us by third parties, such as mugs, mouse pads, coasters, tote
bags, desk organizers, puzzles, playing cards, multi-media DVDs, magnets and
keepsake boxes, and ancillary products, such as frames, photo albums and
scrapbooking accessories.
In
the
past two years, we have launched numerous new products, including canvas prints,
keepsake boxes, posters, jewelry, desk organizers, multi-media DVD slideshows,
magnets, coasters, year-at-a-glance collage calendars, tiled mugs, playing
cards, puzzles, scrapbooking supplies and frames, as well as numerous
enhancements to our photo books, including square-book formats (the 12x12 Memory
Book, the 8x8 Story Book, and the 4x4 Brag Book), new photo book covers,
layouts, page designs, and licensed content for children’s character-themed
photo books including Dora the Explorer (R), Go Diego Go (R), Clifford the
Big
Red Dog(R), Angelina Ballerina(R), Thomas and Friends(R), and the Sesame
Street(R) adventure book. In addition to new products, we have
created new services, including: the ability to title, search, and organize
photos; the launch of Shutterfly Studio, our consumer desktop software
application that allows for uploading, organizing, printing, sharing and editing
from the desktop; a redesigned and easier to use website; a new store that
makes
shopping easier and more accessible; and dozens of new borders that customers
can use to enhance their pictures, cards and photo books. To help facilitate
the
photo book creation process, we have organized design choices into popular
categories such as Wedding, Travel, Birthday, Baby, Kids, Class Year Book,
Recipe Book, Portfolio, Scrapbooking, and Journal. Within each category, we
have
created numerous pre-set style templates that include fonts, photo edges, page
layouts and backgrounds.
During
the third quarter of fiscal year 2007, we announced strategic arrangements
with
Sony Electronics and Delta Airlines SkyMiles program. In September,
we announced that we had been selected by Sony Electronics as the online photo
service provider for Sony’s ImageStation members in conjunction with the phase
out of that service. With this exclusive agreement, current Sony
ImageStation members will be able to easily transfer photos from their
ImageStation accounts to a Shutterfly account with just a few simple
clicks.
Also
in
September, we announced a strategic arrangement with Delta Airlines SkyMiles
program. Under the terms of the agreement, SkyMiles members can
register through a special web page and enjoy an everyday benefit of earning
10
miles per dollar spent at Shutterfly.
We
have
experienced rapid growth since launching our service in December 1999. Since
inception through September 2007 we have fulfilled more than 19.0 million
orders, sold more than 610 million prints and stored more than 1.5 billion
of
our consumers’ photos in our image archives. According to industry sources, in
2006, Shutterfly.com had approximately 28.9 million unique
visitors.
Basis
of Presentation
Net
Revenues. We generate revenues primarily from the printing and shipping of
photo-based products, such as photo books, cards, calendars,
photo prints, and photo-based merchandise, such as mugs, mouse pads and keepsake
boxes, and ancillary products such as frames, photo albums and scrapbooking
accessories. Revenues are recorded net of estimated returns, promotions redeemed
by customers and other discounts. Customers place orders via our website and
pay
primarily using credit cards. Historically, most of our revenues have been
derived in the United States. For the nine months ended September 30, 2007,
approximately 98% of our revenue came from customers with billing addresses
in
the United States.
Our
personalized products and services revenues are derived from the sale of
photo-based products, photo-based merchandise and ancillary products and
services, and the related shipping revenues from these sales. We believe our
personalized photo-based products differentiate us from other traditional photo
processors and are key to attracting and retaining customers.
Our
print
revenues are derived from sales of our photo processing of digital images,
including sales of 4×6 prints, and the related shipping revenues from these
sales. Historically, average selling prices for prints have declined, and they
may continue to decline in the future. For example, in the second quarter of
2005, a competitor reduced the list price of its 4×6 prints from $0.19 to $0.12.
In response, we lowered the list price of our 4×6 prints from $0.29 to $0.19 in
the fourth quarter of 2005. This decrease negatively affected our print revenues
for the year ended December 31, 2006. List pricing for 4×6 prints has generally
stabilized in the marketplace over the last two years since we reduced our
pricing. Further drops in our 4×6 prices, due to competitive pricing pressure or
otherwise, without corresponding increases in volumes would negatively impact
our net revenues and could adversely affect our gross margins.
To
offset
these price declines and to improve profitability, we have continued to invest
in large scale manufacturing technology to enable us to reduce the cost of
manufacturing prints. We have also continued to recruit highly qualified
personnel with specialized skills in print manufacturing. We believe that these
strategies have allowed us, and will continue to allow us, to compete
successfully with other companies in our industry. In addition, we continue
to
focus on diversifying our business towards the large and growing market for
personalized products and services.
Our
business is subject to seasonal fluctuations. In particular, we generate a
substantial portion of our net revenues during the holiday season in the fourth
quarter of the calendar year. During the fiscal year ended December 31, 2006,
we
generated 53% of our total revenue in the fourth quarter. We also typically
experience increases in revenues during other shopping-related seasonal events,
such as Valentine’s Day, Easter, Mother’s Day, Father’s Day, and
Halloween. We generally experience lower net revenues during the
first, second and third quarters. As is typical in the retail industry, we
have
incurred and may continue to incur losses in these quarters. Due to the
relatively short lead time required to fulfill orders for our products, usually
one to three business days, order backlog, WIP, and finished goods are not
material to our business.
To
further understand revenue trends, we monitor several key metrics
including:
Average
Order Value. Average order value is net revenues for a given period of time
divided by the total number of customer orders recorded during that same period.
We seek to increase average order value as a means of increasing net revenues.
Average order value has increased on an annual basis for each year since 2000,
and we anticipate that this trend may continue in the future.
Total
Number of Orders. We closely monitor total number of orders as an indicator
of revenue trends. We recognize the revenues associated with an order when
the
products have been shipped and all other revenue recognition criteria have
been
met. This is consistent with our revenue recognition policy discussed in
Critical Accounting Policies and Estimates below. Orders are typically processed
and shipped within two business days after a customer places an order. Total
number of orders has increased on an annual basis for each year since 2000,
and
we anticipate that this trend will continue in the future.
Personalized
Products and Services Revenues as Percentage of Net Revenues. We continue
to innovate and improve our personalized products and services and expect the
net revenues from these products and services to increase as a percentage of
net
revenues.
We
believe the analysis of these metrics provides us with important information
on
our overall revenue trends and operating results. Fluctuations in these metrics
are not unusual and no single factor is determinative of our net revenues and
operating results.
Cost
of Revenues. Cost of revenues consist primarily of direct materials (the
majority of which consists of paper and photo book covers),
payroll and related expenses for direct labor, shipping charges, packaging
supplies, distribution and fulfillment activities, rent for production
facilities, depreciation of production equipment, amortization of intangible
assets related to production activities, and third-party costs for photo-based
merchandise. Cost of revenues also includes payroll and related expenses for
personnel engaged in customer service. In addition, cost of revenues includes
any third-party software or patents licensed, as well as the amortization of
capitalized website development costs. We capitalize eligible costs associated
with software developed or obtained for internal use in accordance with the
American Institute of Certified Public Accountants, or AICPA, Statement of
Position No. 98-1, “Accounting for the Costs of Computer Software Developed or
Obtained for Internal Use” and Emerging Issues Task Force, or EITF, Issue No.
00-02, “Accounting for Website Development Costs.” Costs incurred in the
development phase are capitalized and amortized in cost of revenues over the
product’s estimated useful life.
Operating
Expenses. Operating expenses consist of technology and development, sales
and marketing, and general and administrative expenses. We anticipate that
each
of these categories of operating expenses will increase in absolute dollar
amounts, but as a percentage of net revenues will remain consistent with recent
historical percentages.
Technology
and development expense consists primarily of personnel and related costs for
employees and contractors engaged in the development and ongoing maintenance
of
our website, infrastructure and software. These expenses include depreciation
of
the computer and network hardware used to run our website and store the customer
data that we maintain, as well as amortization of purchased software. Technology
and development expense also includes colocation and bandwidth
costs.
Sales
and
marketing expense consists of costs incurred for marketing programs and
personnel and related expenses for our customer acquisition, retention and
loyalty marketing, product marketing, business development and public relations
activities. Our marketing efforts consist of various online and offline media
programs, such as e-mail and direct mail promotions, the purchase of keyword
search terms and various strategic alliances. We depend on these efforts to
attract customers to our service.
General
and administrative expense includes general corporate costs, including rent
for
our corporate offices, insurance, depreciation on information technology
equipment and legal and accounting fees. In addition, general and administrative
expense includes personnel expenses of employees involved in executive, finance,
accounting, human resources, information technology and legal roles. Third-party
payment processor and credit card fees are also included in general and
administrative expense and have historically fluctuated based on revenues for
the period. We expect our general and administrative expense will increase
in
absolute dollars in the near to intermediate term as we will incur additional
legal and accounting costs in order to comply with regulatory reporting
requirements and the Sarbanes-Oxley Act of 2002, as well as additional costs
such as investor relations and higher insurance premiums.
Interest
Expense. Interest expense consists of interest costs recognized under our
capital lease obligations and for borrowed money.
Other
Income (Expense), Net. Other income (expense), net consists primarily of
the interest income on our cash accounts and the changes in the fair value
of
our convertible preferred stock warrants under FASB Staff Position, or FSP
150-5, “Issuer’s Accounting under FASB Statement No. 150 for Freestanding
Warrants and Other Similar Instruments on Shares That Are Redeemable” adopted in
July 2005. Under FSP 150-5, the warrants were subject to re-measurement at
each
balance sheet date, and changes in fair value were recognized as a component
of
other income (expense), net. Subsequent to the completion of our initial public
offering on October 4, 2006, all of our warrants to purchase shares of preferred
stock converted into warrants to purchase shares of common stock. Accordingly,
the liability for the convertible preferred stock warrants was reclassified
as
common stock and additional paid-in capital and the warrants are no longer
subject to re-measurement.
Income
Taxes. Provision for income taxes depends on the statutory rate in the
countries where we sell our products. Historically, we have only been subject
to
taxation in the United States because we have sold almost all of our products
to
customers in the United States. If we continue to sell our products primarily
to
customers located within the United States, we anticipate that our future
effective tax rate will be between 37% and 44%, without taking into account
the
use of any of our net operating loss carryforwards. However, we anticipate
that
in the future we may further expand our sale of products to customers located
outside of the United States. In that case we would become subject to taxation
based on the foreign statutory rates in the countries where these sales took
place and our effective tax rate could fluctuate accordingly.
Critical
Accounting Policies and Estimates
Our
consolidated financial statements are prepared in accordance with accounting
principles generally accepted in the United States, or GAAP. The preparation
of
these consolidated financial statements requires us to make estimates and
assumptions that affect the reported amounts of assets, liabilities, revenues,
costs and expenses and related disclosures. We base our estimates on historical
experience and on various other assumptions that we believe to be reasonable
under the circumstances. In many instances, we could have reasonably used
different accounting estimates, and in other instances, changes in the
accounting estimates are reasonably likely to occur from period to period.
Accordingly, actual results could differ significantly from the estimates made
by our management. To the extent that there are material differences between
these estimates and actual results, our future financial statement presentation
of our financial condition or results of operations will be
affected.
In
many
cases, the accounting treatment of a particular transaction is specifically
dictated by GAAP and does not require management’s judgment in its application.
In other cases, management’s judgment is required in selecting among available
alternative accounting standards that allow different accounting treatment
for
similar transactions. We believe that the accounting policies discussed below
are the most critical to understanding our historical and future performance,
as
these policies relate to the more significant areas involving management’s
judgments and estimates.
Revenue
Recognition. We generate revenues primarily from the printing and shipping
of photo-based products, such as photo books, cards and calendars, photo prints,
photo-based merchandise, such as mugs, mouse pads and magnets, and ancillary
products such as frames, photo albums and scrapbooking accessories. We generally
recognize revenues from product sales upon shipment when persuasive evidence
of
an arrangement exists (typically through the use of a credit card or receipt
of
a check), the selling price is fixed or determinable and collection of resulting
receivables is reasonably assured. Revenues from amounts billed to customers,
including prepaid orders, are deferred until shipment of fulfilled orders.
The
Company also generates revenue from order referral fees received from merchants
for customer click-throughs and orders that are placed on the merchants’
websites. Revenue generated from order referrals is recognized in the period
that the click-through impression is delivered, provided that there is
persuasive evidence of an arrangement, the fee is fixed or determinable, no
significant obligations remain and collection is reasonably
assured.
We
provide our customers with a 100% satisfaction guarantee whereby products can
be
returned within a 30-day period for a reprint or refund. We maintain an
allowance for estimated future returns based on historical data. Revenues are
recorded net of estimated returns and the provision for estimated returns is
included in accrued liabilities. During the three months ended September 30,
2007, returns totaled less than 1% of net revenues and have been within
management’s expectations. We periodically provide incentive offers to our
customers in exchange for setting up an account and to encourage purchases.
Such
offers include free products and percentage discounts on current purchases.
Discounts, when accepted by customers, are treated as a reduction to the
purchase price of the related transaction and are reflected in net revenues.
Production costs related to free products are included in costs of revenues
upon
redemption. Shipping charged to customers is recognized as
revenues.
Inventories.
Our inventories consist primarily of paper, photo book covers and packaging
supplies and are stated at the lower of cost on a first-in, first-out basis
or
net realizable value. The value of inventories is reduced by an estimate for
excess and obsolete inventories. The estimate for excess and obsolete
inventories is based upon management’s review of utilization of inventories in
light of projected sales, current market conditions and market
trends.
Software
and Website Development Costs. We capitalize eligible costs associated with
software developed or obtained for internal use in accordance with the AICPA
Statement of Position No. 98-1 and EITF Issue No. 00-2. Accordingly, payroll
and
payroll-related costs incurred in the development phase are capitalized and
amortized over the product’s estimated useful life, which is generally three
years. Costs associated with minor enhancements and maintenance for our website
are expensed as incurred.
Effective
January 1, 2007, we account for uncertain tax positions in accordance with
FASB
Interpretation No. 48 Accounting for Uncertainty in Income Taxes (“FIN 48”) an
interpretation of FASB Statement No. 109 (“SFAS 109”). The application of income
tax law is inherently complex. Laws and regulations in this area are voluminous
and are often ambiguous. As such, we are required to make many subjective
assumptions and judgments regarding our income tax exposures. Interpretations
and guidance surrounding income tax laws and regulations change over time.
As
such, changes in our subjective assumptions and judgments can materially affect
amounts recognized in the consolidated balance sheets and statements of
income.
Stock-based
Compensation Expense. Effective January 1, 2006, we adopted the fair value
recognition provisions of SFAS No. 123R, “Share-Based Payment,” using the
prospective transition method, which requires us to apply the provisions of
SFAS
No. 123R only to new awards granted, and to awards modified, repurchased or
cancelled, after the effective date. Under this transition method, stock-based
compensation expense recognized beginning January 1, 2006 is based on the
following: (a) the grant-date fair value of stock option awards granted or
modified after January 1, 2006; and (b) the balance of deferred stock-based
compensation related to stock option awards granted prior to January 1, 2006,
which was calculated using the intrinsic value method as previously permitted
under APB Opinion No. 25.
Under
SFAS No 123R, we estimate the fair value of stock options granted using the
Black-Scholes valuation model. This model requires us to make estimates and
assumptions including, among other things, estimates regarding the length of
time an employee will retain vested stock options before exercising them, the
estimated volatility of our common stock price and the number of options that
will be forfeited prior to vesting. The fair value is then amortized on a
straight-line basis over the requisite service periods of the awards, which
is
generally the vesting period. Changes in these estimates and assumptions can
materially affect the determination of the fair value of stock-based
compensation and consequently, the related amount recognized in our consolidated
statements of operations.
Results
of Operations
|
|
Three
Months
Ended
September
30,
|
|
|
Nine
Months
Ended
September
30,
|
|
|
|
2007
|
|
|
2006
|
|
|
2007
|
|
|
2006
|
|
Net
revenues
|
|
|
100 |
% |
|
|
100 |
% |
|
|
100 |
% |
|
|
100 |
% |
Cost
of revenues
|
|
|
53 |
% |
|
|
51 |
% |
|
|
51 |
% |
|
|
51 |
% |
Gross
profit
|
|
|
47 |
% |
|
|
49 |
% |
|
|
49 |
% |
|
|
49 |
% |
Operating
expenses:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Technology
and development
|
|
|
23 |
% |
|
|
23 |
% |
|
|
22 |
% |
|
|
23 |
% |
Sales
and marketing
|
|
|
22 |
% |
|
|
26 |
% |
|
|
22 |
% |
|
|
24 |
% |
General
and administrative
|
|
|
23 |
% |
|
|
24 |
% |
|
|
22 |
% |
|
|
22 |
% |
Loss
from operations
|
|
|
(21 |
)% |
|
|
(24 |
)% |
|
|
(17 |
)% |
|
|
(20 |
)% |
Interest
expense
|
|
|
0 |
% |
|
|
0 |
% |
|
|
0 |
% |
|
|
0 |
% |
Other
income (expense), net
|
|
|
5 |
% |
|
|
2 |
% |
|
|
5 |
% |
|
|
2 |
% |
Loss
before income taxes
|
|
|
(16 |
)% |
|
|
(22 |
)% |
|
|
(12 |
)% |
|
|
(18 |
)% |
Benefit
from income taxes
|
|
|
6 |
% |
|
|
9 |
% |
|
|
5 |
% |
|
|
7 |
% |
Net
loss
|
|
|
(10 |
)% |
|
|
(13 |
)% |
|
|
(7 |
)% |
|
|
(11 |
)% |
Comparison
of the Three and Nine Month Periods Ended September 30, 2007 and
2006
|
|
Three
Months Ended September 30,
|
|
|
Nine
Months Ended September 30,
|
|
|
|
2007
|
|
|
2006
|
|
|
%
Change
|
|
|
2007
|
|
|
2006
|
|
|
%
Change
|
|
|
|
(in
thousands)
|
|
|
|
|
|
(in
thousands)
|
|
|
|
|
Net
revenues
|
|
$ |
32,602
|
|
|
$ |
21,155
|
|
|
|
54 |
% |
|
$ |
89,184
|
|
|
$ |
57,675
|
|
|
|
55 |
% |
Cost
of revenues
|
|
|
17,240
|
|
|
|
10,866
|
|
|
|
59 |
% |
|
|
45,107
|
|
|
|
29,371
|
|
|
|
54 |
% |
Net
revenues increased $11.4 million, or 54%, for the three months ended September
30, 2007 as compared to the same period in 2006. Net revenues increased $31.5
million, or 55% for the nine months ended September 30, 2007 as compared to
the
same period in 2006. Revenue growth was attributable to the increases in both
personalized product and services and print revenues. Personalized products
and
services revenues increased $6.9 million, or 90%, to $14.6 million for the
three
months ended September 30, 2007 as compared to the same period in 2006.
Personalized products and services revenues increased $20.9 million, or 93%,
to
$43.4 million for the nine months ended September 30, 2007 as compared to the
same period in 2006. Personalized products and services revenues were positively
affected by increased sales of photo books, calendars, folded greeting cards
and
photo-based merchandise. This caused personalized products and services revenues
to increase to 45% and 49% of revenues from 36% and 39% in the three and nine
month periods ended September 30, 2007 compared to the same periods in 2006,
respectively. Print revenues increased $4.5 million, or 33%, to $18.0 million
for the three months ended September 30, 2007 as compared to the same period
in
2006. Print revenues increased $10.6 million, or 30%, to $45.8 million for
the
nine months ended September 30, 2007 as compared to the same period in 2006.
Print revenues were positively affected by increased sales volumes of 4x6 and
4x8 prints. For the three and nine months ended September 30, 2007 print
revenues decreased as a percentage of total revenue from 64% and 61% to 55%
and
51%, respectively. Total number of orders increased 33% and 35%
to 1,661,000 and 4,411,000 for the three and nine months ended September 30,
2007, respectively, as compared to the same periods in 2006. Average order
value
increased 15% and 14% to $19.63 and $20.22 per order for the three and nine
months ended September 30, 2007, respectively, as compared to the same periods
in 2006, primarily a result of the increased sales of photo books which have
higher prices.
Cost
of
revenues increased $6.4 million, or 59%, for the three months ended September
30, 2007 as compared to the same period in 2006. Cost of revenues increased
$15.7 million, or 54%, for the nine months ended September 30, 2007 as compared
to the same period in 2006. The cost of revenues increase was driven by the
increased volume of shipped products. Cost of revenues as a percentage of net
revenues increased by 2% and remained flat for the three and nine months ended
September 30, 2007, respectively, as compared to the same period in 2006. The
three and nine month changes in cost of revenues, year over year, were the
result of increased costs associated with the opening of our Charlotte facility,
balanced by several efforts to increase operational efficiencies. We
anticipate that our cost of revenues will increase for the remainder of 2007
as
we enter our high-volume fourth quarter, and continue to grow our
business.
|
|
Three
Months Ended September 30,
|
|
|
Nine
Months Ended September 30,
|
|
|
|
2007
|
|
|
2006
|
|
|
%
Change
|
|
|
2007
|
|
|
2006
|
|
|
%
Change
|
|
|
|
(in
thousands)
|
|
|
|
|
|
(in
thousands)
|
|
|
|
|
Technology
and development expense
|
|
$ |
7,579
|
|
|
$ |
4,958
|
|
|
|
53 |
% |
|
$ |
20,034
|
|
|
$ |
13,212
|
|
|
|
52 |
% |
Sales
and marketing expense
|
|
|
7,042
|
|
|
|
5,399
|
|
|
|
30 |
% |
|
|
19,421
|
|
|
|
13,595
|
|
|
|
43 |
% |
General
and administrative expense
|
|
|
7,352
|
|
|
|
5,057
|
|
|
|
45 |
% |
|
|
20,056
|
|
|
|
12,755
|
|
|
|
57 |
% |
Our
technology and development expense increased $2.6 million, or 53%, for the
three
months ended September 30, 2007 as compared to the same period in 2006. This
expense remained flat as a percentage of net revenues at 23%. For the nine
months ended September 30, 2007, technology and development expense increased
$6.8 million, or 52%, as compared to the same period in 2006, although this
expense decreased as a percentage of net revenues from 23% to 22%. These
absolute increases were attributable to increased personnel and related costs
for employees and consultants involved with website development and website
infrastructure support teams, which increased by $0.8 million and $2.7 million
for the three and nine month periods, as well as third-party hosting expenses
which increased by $0.3 million and $0.5 million for the three and nine month
periods, respectively. We also continued to invest in our website infrastructure
hardware to support our continued revenue growth, which resulted in increased
depreciation expense of $1.1 million and $2.4 million in the three and nine
month periods. In addition, stock-based compensation expense from employee
grants was $0.2 million and $0.6 million in the three and nine months ended
September 30, 2007, compared to $0.2 million and $0.5 million in the three
and
nine months ended September 30, 2006. We anticipate that our technology and
development expense will increase for the remainder of 2007 as we grow our
business.
Our
sales
and marketing expense increased $1.6 million, or 30%, for the three months
ended
September 30, 2007 as compared to the same period in 2006. This expense
decreased as a percentage of net revenues from 26% to 22%, primarily due to
savings from unfilled headcount. For the nine months ended September 30, 2007,
sales and marketing expense increased $5.8 million, or 43%, as compared to
the
same period in 2006. This expense decreased as a percentage of net revenues
from
24% to 22%, again due primarily to unfilled headcount. Personnel and related
costs for employees and consultants increased by $0.7 million and $1.7 million
in the three and nine month periods, respectively, and our expenditures incurred
on customer acquisition and promotion costs increased by $0.8 million and $3.7
million in the three and nine month periods. In addition, stock-based
compensation expense from employee grants was $0.3 million and $0.6 million
in
the three and nine months ended September 30, 2007, compared to $0.2 million
and
$0.4 million in the three and nine months ended September 30, 2006. We
anticipate that our sales and marketing expense will increase for the remainder
of 2007 as we grow our business.
Our
general and administrative expense increased $2.3 million, or 45%, for the
three
months ended September 30, 2007 as compared to the same period in 2006. This
expense decreased as a percentage of net revenues from 24% to 23%. For the
nine
months ended September 30, 2007, general and administrative expense increased
$7.3 million, or 57%, as compared to the same period in 2006. This expense
remained flat as a percentage of net revenues at 22%. Personnel and related
costs for employees increased by $0.4 million and $1.5 million for the three
and
nine months ended September 30, 2007 as compared to the same period in 2006.
Legal and accounting fees increased by $0.5 million and $1.0 million,
respectively for the three and nine months ended September 30, 2007 as compared
to the same period in 2006. Consulting expenses increased by $0.6 million and
$1.7 million for the three and nine months ended September 30, 2007 as compared
to the same period in 2006, as a result of costs incurred primarily for
Sarbanes-Oxley compliance efforts. Payment processing fees paid to third parties
increased by $0.3 million and $0.8 million during the three and nine months
ended September 30, 2007 as compared to the same period in 2006 due to increased
order volumes. In addition, stock-based compensation expense from employee
grants was $0.5 million and $1.5 million in the three and nine months ended
September 30, 2007, compared to $0.3 million and $0.7 million in the three
and
nine months ended September 30, 2006. Included in the three and nine months
ended September 30, 2007 was a $0.2 million charge associated with website
and
software development costs that were determined to be impaired based on changes
in the timing of new website functionality. Also, included in the
three and nine months ended September 30, 2006 was charitable contribution
expense of $0.9 million related to a non-recourse, non-refundable contribution
of 65,000 shares of common stock to establish the Shutterfly
Foundation. We anticipate that our general and administrative expense
will increase for the remainder of 2007 in order to support our growing
operations.
Interest
expense decreased by $7,000 or 12% and $62,000, or 30% for the three and nine
months ended September 30, 2007, respectively, as compared to the same periods
in 2006, due primarily to a decrease in interest expense on capitalized lease
obligations We anticipate that interest expense will remain constant for the
remainder of 2007.
Other
income (expense), net increased by $0.9 million and $3.2 million for the three
and nine months ended September 30, 2007 as compared to the same periods in
2006, due to larger invested cash balances and higher interest rates. For the
three and nine month periods in 2006, other income (expense), net also included
$215,000 and $88,000 of expense related to changes in the fair value of our
redeemable convertible preferred stock warrants under FSP 150-5. Upon the
completion of our initial public offering on October 4, 2006, all of our
warrants to purchase shares of preferred stock converted into warrants to
purchase shares of common stock and accordingly, no additional amounts for
the
change in fair value for the warrants will be recorded. We anticipate that
other
income (expense) will increase relative to the prior year, for the remainder
of
2007 due to our higher invested balances from cash proceeds from our
IPO.
|
|
Three
Months Ended September 30,
|
|
|
Nine
Months Ended September 30,
|
|
|
|
2007
|
|
|
2006
|
|
|
2007
|
|
|
2006
|
|
Income
tax benefit
|
|
$ |
2,001
|
|
|
$ |
1,948
|
|
|
$ |
4,515
|
|
|
$ |
4,048
|
|
Effective
tax rate
|
|
|
38 |
% |
|
|
41 |
% |
|
|
40 |
% |
|
|
39 |
% |
The
benefit for income taxes was $2.0 million and $4.5 million for the three and
nine months ended September 30, 2007, compared to benefits of $1.9 million
and
$4.0 million for the same periods in 2006. The increases in tax benefits is
due
to increases in loss before income taxes, and changes in our effective tax
rate,
primarily due to the non-deductibility of stock-based compensation. We
anticipate that our future effective tax rate will be between 37% and 44%,
without taking into account the use of any of our net operating loss carry
forwards.
|
|
Three
Months Ended September 30,
|
|
|
Nine
Months Ended September 30,
|
|
|
|
2007
|
|
|
2006
|
|
|
%
Change
|
|
|
2007
|
|
|
2006
|
|
|
%
Change
|
|
|
|
(in
thousands)
|
|
|
|
|
|
(in
thousands)
|
|
|
|
|
Loss
before income taxes
|
|
$ |
(5,315 |
) |
|
$ |
(4,695 |
) |
|
|
13 |
% |
|
$ |
(11,329 |
) |
|
$ |
(10,452 |
) |
|
|
8 |
% |
Net
loss
|
|
|
(3,314 |
) |
|
|
(2,747 |
) |
|
|
21 |
% |
|
|
(6,814 |
) |
|
|
(6,404 |
) |
|
|
6 |
% |
Net
loss
increased by $0.6 million, or 21% and $0.4 million, or 6%, for the three and
nine months ended September 30, 2007 as compared to the same period in
2006.
Liquidity
and Capital Resources
|
|
Nine
Months Ended September 30,
|
|
|
|
2007
|
|
|
2006
|
|
|
|
(in
thousands)
|
|
Consolidated
Statements of Cash Flows Data:
|
|
|
|
|
|
|
Capital
expenditures
|
|
$ |
30,918
|
|
|
$ |
16,531
|
|
Depreciation
and amortization
|
|
|
12,434
|
|
|
|
7,521
|
|
Cash
flows provided by (used in) operating activities
|
|
|
7,604
|
|
|
|
(1,794 |
) |
Cash
flows used in investing activities
|
|
|
(36,575 |
) |
|
|
(16,531 |
) |
Cash
flows provided by (used in) financing activities
|
|
|
1,519
|
|
|
|
(2,657 |
) |
We
anticipate that our current cash and cash equivalents balances and cash
generated from operations will be sufficient to meet our working capital
requirements, capital lease obligations, expansion plans and technology
development projects for at least the next 12 months. The adequacy of these
resources to meet our liquidity needs beyond that period will depend on our
growth, operating results and the capital expenditures required to meet possible
increased demand for our products. If we require additional capital resources
to
grow our business internally or to acquire complementary technologies and
businesses at any time in the future, we may seek to sell additional equity.
The
sale of additional equity could result in additional dilution to our
stockholders. Financing arrangements may not be available to us, or may not
be
in amounts or on terms acceptable to us.
Historically
we have financed our operations and capital expenditures through operations,
private sales of preferred stock, our initial public offering, lease financing
and the use of bank and related-party loans. As a result of our initial public
offering in September 2006, we raised approximately $80.9 million of proceeds,
net of underwriters’ discount, which we received on October 4, 2006. At
September 30, 2007, we had $91.6 million of cash and cash equivalents and $3.0
million in short term investments, a decrease from $119.1 million of total
cash
and cash equivalents as of December 31, 2006. Cash equivalents and investments
are comprised of money market funds, investment-grade corporate bonds, and
U.S.
government agency securities.
Our
industry is competitive and has endured periods of intense price competition.
Because we plan to finance our operations and capital expenses largely through
our operations, and because our results of operations are sensitive to the
level
of competition we face, increased competition could adversely affect our
liquidity and capital resources. Increased competition could do so both by
reducing our revenues and net income, as a result of reduced sales, reduced
prices and increased promotional activities, among other factors, as well as
by
requiring us to spend cash on advertising and marketing in an effort to maintain
or increase market share in the face of such competition. In addition, we intend
to increase many of our expenses, including some capital expenses and some
sales
and marketing expense, in advance of anticipated higher future revenues.
However, such increased expenses, while intended to support anticipated
increases in future revenues, must be funded from current capital resources
or
from borrowings or equity financings. As a result, our ability to grow our
business relying largely on funds from our operations is sensitive to
competitive pressures and other risks relating to our liquidity or capital
resources.
We
anticipate capital expenditures of $3 million to $5 million for the remainder
of
2007. We expect that such capital expenditures will increase our
production and website capacity and help enable us to respond more quickly
and
efficiently to customer demand. We believe that such capital expenditures will
have a positive effect on our results of operations if demand increases in
line
with increases in our production capacity. However, these capital expenditures
will have a negative effect on our results of operations if demand does not
increase as we expect, and will have a negative effect on our results of
operations in the short term if more capital expenditures are required than
currently projected due to additional manufacturing or website needs, and if
demand does not increase simultaneously, as we expect, with the capital
expenditures spent to support increased demand.
Operating
Activities. For the nine months ended September 30, 2007, net cash provided
by operating activities was $7.6 million, primarily due to our management of
our
working capital, in particular a combined $5.1 million increase in accounts
payable and accrued liabilities, after adjusting for large non-cash items in
the
quarter including $12.4 million of depreciation and amortization expense, $4.5
million benefit from income taxes and $2.8 million of stock-based
compensation.
Investing
Activities. For the nine months ended September 30, 2007, net cash used in
investing activities was $36.6 million. $30.9 million was used primarily for
capital expenditures for manufacturing equipment, computer and network hardware
to support our website infrastructure and information technology computer
hardware. Capital expenditures also include our internally developed
software and website costs. In addition, $2.7 million of net cash was
used in the acquisition of business and intangibles, and $3.0 million was used
for the purchase of short term investments.
For
the
nine months ended September 30, 2006, net cash used in investing activities
was
$16.5 million for capital expenditures for manufacturing equipment, computer
and
network hardware to support our website infrastructure, information technology
computer hardware, and internally developed software and website
costs.
Financing
Activities. Our financing activities for the nine months ended September
30, 2007 provided cash of $1.5 million, primarily from $3.4 million of proceeds
from issuance of common stock less cash used of $1.9 million of principal
payments on capital lease obligations.
For
the
nine months ended September 30, 2006, net cash used in financing activities
was
$2.7 million, of which $1.0 million was for principal payments on capital lease
obligations and $1.7 million for IPO related costs.
Off-Balance
Sheet Arrangements
We
do not
have any relationships with unconsolidated entities or financial partnerships,
such as entities often referred to as structured finance or special purpose
entities, which would have been established for the purpose of facilitating
off-balance sheet arrangements or other contractually narrow or limited
purposes. We do not have any undisclosed borrowings or debt, and we have not
entered into any synthetic leases. We are, therefore, not materially exposed
to
any financing, liquidity, market or credit risk that could arise if we had
engaged in such relationships. As part of our June 2007 acquisition of Make
It
About Me! (“MIAM”), we agreed to make additional earnout payments of up to $0.6
million if certain milestones are achieved over the next 15 months.
Recent
Accounting Pronouncements
In
September 2006, the FASB issued SFAS No. 157, “Fair Value Measurements” (“SFAS
157”). SFAS 157 defines fair value, establishes a framework for measuring fair
value and expands disclosures about fair value measurements. SFAS 157 is
effective for us as of January 1, 2008. We are currently evaluating the impact,
if any, of SFAS 157 on its consolidated financial statements.
In
February 2007, the FASB issued SFAS No. 159, “The Fair Value Option for
Financial Assets and Financial Liabilities” (“SFAS 159”) which permits entities
to choose to measure many financial instruments and certain other items at
fair
value that are not currently required to be measured at fair value. SFAS 159
will be effective for us as of January 1, 2008. We are currently evaluating
the
impact, if any, of adopting SFAS 159 on its financial position and results
of
operations.
ITEM
3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
RISK
Interest
Rate and Credit Risk. We have exposure to interest rate risk that
relates primarily to our investment portfolio. Our current
investments are classified as cash equivalents and short term investments,
and
are carried at fair value. We do not currently use or plan to use derivative
financial instruments in our investment portfolio. The risk associated with
fluctuating interest rates is limited to our investment portfolio and we do
not
believe that a 10% change in interest rates will have a significant impact
on
our interest income, operating results or liquidity.
As
of
September 30, 2007 and December 31, 2006, our cash and cash equivalents were
maintained by financial institutions in the United States and our deposits
may
be in excess of insured limits. We believe that the financial institutions
that
hold our investments are financially sound and, accordingly, minimal credit
risk
exists with respect to these investments.
ITEM
4. CONTROLS AND PROCEDURES
Our
management, with the participation of our chief executive officer and chief
financial officer, evaluated the effectiveness of our disclosure controls and
procedures as of September 30, 2007. The term “disclosure controls and
procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act,
means controls and other procedures of a company that are designed to ensure
that information required to be disclosed by a company in the reports that
it
files or submits under the Exchange Act is recorded, processed, summarized
and
reported, within the time periods specified in the SEC’s rules and forms.
Disclosure controls and procedures include, without limitation, controls and
procedures designed to ensure that information required to be disclosed by
a
company in the reports that it files or submits under the Exchange Act is
accumulated and communicated to the company’s management, including its
principal executive and principal financial officers, as appropriate to allow
timely decisions regarding required disclosure. Management recognizes that
any
controls and procedures, no matter how well designed and operated, can provide
only reasonable assurance of achieving their objectives and management
necessarily applies its judgment in evaluating the cost-benefit relationship
of
possible controls and procedures. Based on the evaluation of our disclosure
controls and procedures as of September 30, 2007, our chief executive officer
and chief financial officer concluded that, as of such date, the Company’s
disclosure controls and procedures were effective at the reasonable assurance
level.
No
change
in our internal control over financial reporting (as defined in Rules 13a-15(f)
and 15d-15(f) under the Exchange Act) occurred during the quarter ended
September 30, 2007 that has materially affected, or is reasonably likely to
materially affect, our internal control over financial reporting.
PART
II — OTHER INFORMATION
ITEM
1. LEGAL PROCEEDINGS
On
June
19, 2007, FotoMedia Technologies, LLC filed a lawsuit in the Eastern District
of
Texas against Shutterfly, America Online, Inc., Photobucket.com, Inc., CNET
Networks, Inc. and Yahoo! Inc., alleging that the defendants infringe three
U.S.
patents (U.S. Patent No. 6,018,774, No. 6,542,936 and No. 6,871,231). The
plaintiff is seeking treble damages, attorneys’ fees, and an injunction against
all parties including Shutterfly, based on unspecified allegations of
infringement of the three patents listed above. We have been served with the
complaint. On September 7, 2007, we filed our joinder in
Photobucket’s Motion to Dismiss, or in the alternative, for a More Definitive
Statement, and Motion to Strike. We dispute the plaintiff’s claims, believe that
we have meritorious defenses and intend to vigorously defend this action. At
this time, we do not believe that the amount of potential loss, if any, is
reasonably estimable.
On
August
29, 2006, our former Chief Financial Officer, Virender Ahluwalia, sued
Shutterfly in San Mateo County Superior Court alleging causes of action for
reformation of contract, breach of contract and breach of fiduciary duty. The
plaintiff claims that he is entitled to exercise stock options for an additional
15,535 shares of our common stock because his vesting schedule should be deemed
to have started one year earlier than the date stated in Shutterfly’s corporate
records. In addition, plaintiff claims that we initially did not advise him
that
withholding taxes were due at the time of exercise of his nonqualified stock
options to purchase 292,674 shares of our common stock in 2005, but that we
later modified that tax advice, extended his option exercise date, and required
that he make provision for the applicable withholding taxes at the time of
exercise of such options. The plaintiff claims he was damaged by having to
immediately sell a portion of those shares upon his exercise in order to raise
the funds necessary to pay applicable withholding taxes. He also claims that
our
calculation of the fair market value of the shares for the purpose of
calculating his tax liability was improper. The plaintiff is seeking
compensatory and punitive damages. In October 2006, we filed a Petition to
Compel Arbitration and to stay the litigation pending arbitration, and the
plaintiff has now stipulated to arbitration of the dispute. The Arbitrator
granted summary adjudication dismissing Ahluwalia’s claims for breach of
fiduciary duty and breach of an oral contract in August 2007, and conducted
an
evidentiary hearing on September 27, 2007 on the remaining claim for reformation
of the option grant vesting commencement date and post-hearing briefing was
completed October 19, 2007. Plaintiff claims damages of 15,535 times
the current share price, or approximately $500,000 as of the date of the
hearing. We dispute the plaintiff’s claims, believe that we
have meritorious defenses and intend to vigorously defend this action. At this
time, we do not believe that the amount of potential loss, if any, is reasonably
estimable.
In
addition, in the ordinary course of our business, we are also subject to
periodic lawsuits, investigations and claims. Although we cannot predict with
certainty the ultimate resolution of lawsuits, investigations and claims
asserted against us, we do not believe that any other currently pending legal
proceeding to which we are a party is likely to harm our business, results
of
operations, cash flows or financial condition.
ITEM
1A. RISK FACTORS
Our
net revenues, operating results and cash requirements are affected by
theseasonal nature of our
business.
Our
business is highly seasonal, with a high proportion of our net revenues, net
income and operating cash flows generated during the fourth quarter. For
example, we generated approximately 53% of our net revenues for 2006 in the
fourth quarter of 2006, and the net income that we generated during the fourth
quarter of 2006 was necessary for us to achieve profitability on an annual
basis
for 2006. In addition, we incur significant additional expenses in the period
leading up to the fourth quarter holiday season in anticipation of higher sales
volume in that period, including expenses related to the hiring and training
of
temporary workers to meet our seasonal needs, additional inventory and equipment
purchases and increased advertising. If we are unable to accurately forecast
and
respond to consumer demand for our products during the fourth quarter, our
financial results, reputation and brand will suffer and the market price of
our
common stock would likely decline.
In
addition, we base our operating expense budgets on expected revenue trends.
A
portion of our expenses, such as office leases and various personnel costs,
are
fixed and are based on our expectations of our peak levels of operations. We
may
be unable to adjust spending quickly enough to offset any unexpected revenue
shortfall. Accordingly, any shortfall in revenues may cause significant
variation in operating results in any quarter.
Our
limited operating history makes it difficult to assess the exact impact of
the
seasonal factors on our business or whether our business is susceptible to
cyclical fluctuations in the U.S. economy. In addition, our rapid growth may
have overshadowed whatever seasonal or cyclical factors might have influenced
our business to date. Seasonal or cyclical variations in our business may become
more pronounced over time and may harm our results of operations in the
future.
If
we are unable to meet our production requirements, our net revenues
andresults of operations would be
harmed.
We
believe that we must significantly grow our current production capability to
meet our projected revenue targets. We expect to spend between $3 million and
$5
million in capital expenditures in the remainder of 2007, a portion of which
we
expect will be used to add manufacturing capacity. We have opened a new
manufacturing and production plant in Charlotte, North Carolina. Our inability
to meet our seasonal production requirements could lead to customer
dissatisfaction and damage to our reputation and brand, which would result
in
reduced net revenues. Moreover, if the costs of meeting production requirements,
including capital expenditures, were to exceed our expectations, our results
of
operations would be harmed.
In
addition, we face significant production risks at peak holiday seasons,
including the risks of obtaining sufficient qualified seasonal production
personnel. A majority of our workforce during the fourth quarter of 2006 was
seasonal, temporary personnel. We have had difficulties in the past finding
a
sufficient number of qualified seasonal employees, and our failure to obtain
qualified seasonal production personnel both in our Hayward, CA and Charlotte,
NC production plants could harm our operations.
Our
quarterly financial results may fluctuate, which may lead to volatility
inour stock price.
Our
future revenues and operating results may vary significantly from
quarter-to-quarter due to a number of factors, many of which are difficult
for
us to predict and/or control. Factors that could cause our quarterly operating
results to fluctuate include:
|
•
|
demand
for our products and services, including seasonal
demand;
|
|
•
|
our
pricing and marketing strategies and those of our
competitors;
|
|
•
|
our
ability to attract visitors to our website and convert those visitors
into
customers;
|
|
•
|
our
ability to retain customers and encourage repeat purchases, particularly
our high-volume customers from whom we derive a high proportion of
our net
revenues;
|
|
|
our
ability to sustain our profit margins, particularly our ability to
sell to
consumers photo-based products such as photo books, calendars and
cards;
|
|
•
|
the
costs of customer acquisition;
|
|
•
|
our
ability to manage our production and fulfillment
operations;
|
|
•
|
the
costs to produce our prints and photo-based products and merchandise
and
to provide our services;
|
|
•
|
the
costs of expanding or enhancing our technology or
website;
|
|
•
|
a
significant increase in returns and credits, beyond our estimated
allowances, for customers who are not satisfied with our
products;
|
|
•
|
declines
or disruptions to the travel
industry;
|
|
•
|
variations
in weather, particularly heavy rain and snow which tend to depress
travel
and picture taking;
|
|
•
|
the
timing of holidays;
|
|
•
|
volatility
in our stock price, which may lead to higher stock-based compensation
expense under newly adopted accounting
standards;
|
|
•
|
consumer
preferences for digital photography services;
and
|
|
•
|
improvements
to the quality, cost and convenience of desktop printing of digital
pictures and products.
|
Based
on
the factors cited above, we believe that quarter-to-quarter comparisons of
our
operating results are not a good indication of our future performance. It is
possible that in one or more future quarters, our operating results may be
below
the expectations of public market analysts and investors. In that event, the
trading price of our common stock may decline.
We
have incurred operating losses in the past and may not be able to
sustainprofitability in the future. Recent accounting
changes may make it moredifficult for us to sustain
profitability.
We
have
periodically experienced operating losses since our inception in 1999. In
particular, we make investments in our business that generally result in
operating losses in each of the first three quarters of our fiscal year. This
typically enables us to generate the majority of our net revenue during the
fourth quarter and to achieve profitability for the full fiscal year. If we
are
unable to produce our products and provide our services at commercially
reasonable costs, if revenues decline or if our expenses exceed our
expectations, we may not be able to sustain or increase profitability on a
quarterly or annual basis. Also, as a publicly-traded company, we are subject
to
the Sarbanes-Oxley Act of 2002, which will soon require that our internal
controls and procedures comply with Section 404 of the Sarbanes-Oxley Act.
We
expect compliance to be costly and it could impact our results of operations
in
future periods. In addition, the Financial Accounting Standards Board now
requires us to follow Statement No. 123 (revised 2004), “Share Based Payment,”
or SFAS No. 123R. Under SFAS No. 123R, companies must calculate and record
in
their statement of operations the cost of equity instruments, such as stock
options or restricted stock, awarded to employees for services received
beginning in the first quarter of the 2006 fiscal year. We expect that we will
continue to use stock options to attract, incentivize and retain our employees
and will therefore incur the resulting stock-based compensation expense. This
will continue to adversely affect our operating results in future
periods.
We
have a limited operating history, which makes it difficult to evaluate
ourbusiness and prospects for the
future.
We
became
a public company in September 2006, and we have only a limited public operating
history on which investors can base an evaluation of our business and future
prospects. We face many risks, uncertainties, expenses and difficulties. To
address these risks and uncertainties, we must do the following:
|
•
|
maintain
and increase our number of
customers;
|
|
|
maintain
and enhance our brand;
|
|
•
|
maintain
and grow our website and customer
operations;
|
|
•
|
enhance
and expand our products and
services;
|
|
•
|
successfully
execute our business and marketing
strategy;
|
|
•
|
continue
to develop and upgrade our technology and information processing
systems;
|
|
•
|
continue
to enhance our service to meet the needs of a changing
market;
|
|
•
|
provide
superior customer service;
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respond
to competitive developments; and
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attract,
integrate, retain and motivate qualified
personnel.
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We
may be
unable to accomplish one or more of these things, which could cause our business
to suffer. If we do accomplish one or more of these things, it might be very
expensive, which could harm our financial results.
If
we are not able to reliably meet our data storage and
managementrequirements, customer satisfaction and our
reputation could be harmed.
As
a part
of our current business model, we offer our customers free unlimited online
storage and sharing of photographs and, as a result, must store and manage
hundreds of terabytes of data. This results in immense system requirements
and
substantial ongoing technological challenges, both of which are expected to
continue to increase over time. If we are not able to reliably meet these data
storage and management requirements, we could have disruptions in services
which
could impair customer satisfaction and our reputation and lead to reduced net
revenues and increased expenses. Moreover, if the cost of meeting these data
storage and management requirements exceeds our expectations, our results of
operations would be harmed.
Our
data
storage system could suffer damage or interruption from human error, fire,
flood, power loss, telecommunications failure, break-ins, terrorist attacks,
acts of war and similar events. In addition, our primary storage facilities
are
located near a major fault line, increasing our susceptibility to the risk
that
an earthquake could significantly harm our data storage system. If we experience
disruption to our redundant systems located at our data storage center, such
disruption could result in the deletion or corruption of customer stored images.
For example, in 2007, we experienced a loss of a small number of customer images
due to an isolated server failure. We identified the cause of this isolated
server failure and addressed it. We have also implemented new additional
procedures for our multiple backup systems.
Interruptions
to our website, information technology systems, print
productionprocesses or customer service operations
could damage our reputation and brandand substantially
harm our business and results of operations.
The
satisfactory performance, reliability and availability of our website,
information technology systems, printing production processes and customer
service operations are critical to our reputation, and our ability to attract
and retain customers and maintain adequate customer satisfaction. We currently
conduct periodic site maintenance several times a quarter that sometimes
requires us to take the website down. The scheduled down times are planned
at
non-peak hours, typically at midnight. Any interruptions that result in the
unavailability of our website or reduced order fulfillment performance or
customer service could result in negative publicity, damage our reputation
and
brand and cause our business and results of operations to suffer. This risk
is
heightened in the fourth quarter, as we experience significantly increased
traffic to our website during the holiday season. Any interruption that occurs
during such time would have a disproportionately negative impact than if it
occurred during a different quarter.
We
depend
in part on third parties to implement and maintain certain aspects of our
communications and printing systems. Therefore many of the causes of system
interruptions or interruptions in the production process may be outside of
our
control. As a result, we may not be able to remedy such interruptions in a
timely manner, or at all. Our business interruption insurance policies do not
address all potential causes of business interruptions that we may experience,
and any proceeds we may receive from these policies in the event of a business
interruption may not fully compensate us for the revenues we may
lose.
We
may have difficulty managing our growth and expanding our
operationssuccessfully.
We
have
grown from 266 employees as of September 30, 2006 to 403 employees as of
September 30, 2007. We have website operations, offices and customer support
centers in Redwood City, California and Phoenix, Arizona,
and production facilities in Hayward, California and Charlotte, North
Carolina. Our growth has placed, and will continue to place, a strain on our
administrative and operational infrastructure. Our ability to manage our
operations and growth will require us to continue to refine our operational,
financial and management controls, human resource policies and reporting
systems.
If
we are
unable to manage future expansion, we may not be able to implement improvements
to our controls, policies and systems in an efficient or timely manner and
may
discover deficiencies in existing systems and controls. Our ability to provide
a
high-quality customer experience could be compromised, which would damage our
reputation and brand and substantially harm our business and results of
operations.
Competitive
pricing pressures, particularly with respect to 4×6 print
pricingand shipping, may harm our business and results
of operations.
Demand
for our products and services is sensitive to price. Many external factors,
including our production and personnel costs and our competitors’ pricing and
marketing strategies, can significantly impact our pricing strategies. If we
fail to meet our customers’ price expectations, we could lose customers, which
would harm our business and results of operations.
Changes
in our pricing strategies have had, and may continue to have, a significant
impact on our net revenues and net income. For example, in the second quarter
of
2005, certain of our competitors reduced the list prices of their 4×6 prints
from $0.19 to $0.12. In response, we lowered the list price of our 4×6 prints
from $0.29 to $0.19 in order to remain competitive. A drop in our 4×6 prices,
due to competitive pressures or otherwise, without a corresponding increase
in
volume would negatively impact our net revenues and could adversely affect
our
gross margins.
We
generate a significant portion of our net revenues from the fees we collect
from
shipping our products. For example, these fees represented approximately 19%
of
our net revenues in 2005,approximately 20% of our net revenues in 2006, and
we
expect that 2007 will be similar to 2005 and 2006. Many online businesses,
including Shutterfly, offer discounted or free shipping, with a minimum purchase
requirement, during promotional periods to attract and retain customers. If
free
shipping offers extend beyond a limited number of occasions, are not based
upon
a minimum purchase requirement and/or become commonplace, our net revenues
and
results of operations would be negatively impacted. In addition, many online
businesses, including Shutterfly, offer free or discounted products and services
to attract and retain customers. In the future, if we increase these offers
to
respond to actions taken by our competitors, our results of operations may
be
harmed.
We
face intense competition from a range of competitors and may be
unsuccessfulin competing against current and future
competitors.
The
digital photography products and services industries are intensely competitive,
and we expect competition to increase in the future as current competitors
improve their offerings and as new participants enter the market or as industry
consolidation further develops. Competition may result in pricing pressures,
reduced profit margins or loss of market share, any of which could substantially
harm our business and results of operations. We face intense competition from
a
wide range of companies, including the following:
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Online
digital photography services companies such as Kodak EasyShare Gallery
(formerly known as Ofoto), Snapfish, which is a service of
Hewlett-Packard, and others;
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“Big
Box” retailers such as Wal-Mart, Costco and others that are seeking to
offer low cost digital photography products and services, such as
in-store
fulfillment and self-service kiosks for printing; these competitors
may,
among other strategies, offer their customers heavily discounted
in-store
products and services that compete directly with our
offerings;
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Drug
stores such as Walgreens, CVS and others that offer in-store pick-up
from
Internet orders;
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Regional
photography companies such as Wolf Camera and Ritz Camera that have
established brands and customer bases in existing photography
markets;
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Internet
portals and search engines such as Yahoo!, AOL, Google and CNET that
offer
broad-reaching digital photography and related products and services
to
their large user bases;
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Home
printing service providers such as Hewlett-Packard, Epson and Canon,
that
are seeking to expand their printer and ink businesses by gaining
market
share in the emerging digital photography marketplace;
and
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Photo-related
software companies such as Adobe, Apple, Microsoft, Corel and
others.
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Many
of
our competitors have significantly longer operating histories, larger and
broader customer bases, greater brand and name recognition and greater
financial, research and development and distribution resources than we do.
The
numerous choices for digital photography services can cause confusion for
consumers, and may cause them to select a competitor with greater name
recognition. Some competitors are able to devote substantially more resources
to
website and systems development, or to investments or partnerships with
traditional and online competitors. Competitors that are well-funded
(particularly new entrants) may choose to prioritize growing their market share
and brand awareness instead of profitability. Competitors and new entrants
in
the digital photography products and services industries may develop new
products, technologies or capabilities that could render obsolete or less
competitive many of the products, services and content that we offer. We may
be
unable to compete successfully against current and future competitors, and
competitive pressures could harm our business and prospects.
If
we are unable to adequately control the costs associated with operating
ourbusiness, our results of operations will
suffer.
The
primary costs in operating our business are related to leasing equipment and
facilities, producing and shipping products, acquiring customers and
compensating our personnel. If we are unable to keep these costs aligned with
the level of revenues that we generate, our results of operations would be
harmed. Controlling our business costs is challenging because many of the
factors that impact these costs are beyond our control. For example, the costs
to produce prints, such as the costs of photographic print paper, could increase
due to a shortage of silver or an increase in worldwide energy prices. In
addition, we may become subject to increased costs by the third-party shippers
that deliver our products to our customers, and we may be unable to pass along
any increases in shipping costs to our customers. The costs of online
advertising and keyword search could also increase significantly due to
increased competition, which would increase our customer acquisition
costs.
The
loss of key personnel and an inability to attract and retain
additionalpersonnel could affect our ability to
successfully grow our business.
We
are
highly dependent upon the continued service and performance of our senior
management team and key technical, marketing and production personnel. The
loss
of these key employees, each of whom is “at will” and may terminate his or her
employment relationship with us at any time, may significantly delay or prevent
the achievement of our business objectives.
We
believe that our future success will also depend in part on our continued
ability to identify, hire, train and motivate qualified personnel. We face
intense competition for qualified individuals from numerous technology,
marketing, financial services, manufacturing and e-commerce companies. In
addition, competition for qualified personnel is particularly intense in the
San
Francisco Bay Area, where our headquarters are located. We may be unable to
attract and retain suitably qualified individuals who are capable of meeting
our
growing operational and managerial requirements, or we may be required to pay
increased compensation in order to do so. Our failure to attract and retain
qualified personnel could impair our ability to implement our business
plan.
If
we are unable to attract customers in a cost-effective manner, or if we
wereto become subject to e-mail blacklisting, traffic
to our website would bereduced and our business and
results of operations would be harmed.
Our
success depends on our ability to attract customers in a cost-effective manner.
We rely on a variety of methods to bring visitors to our website and promote
our
products, including paying fees to third parties who drive new customers to
our
website, purchasing search results from online search engines, e-mail and direct
mail. We pay providers of online services, search engines, directories and
other
website and e-commerce businesses to provide content, advertising banners and
other links that direct customers to our website. We also use
e-mail and direct mail to offer free products and services to attract customers,
and we offer substantial pricing discounts to encourage repeat purchases. Our
methods of attracting customers, including acquiring customer lists from third
parties, can involve substantial costs, regardless of whether we acquire new
customers. Even if we are successful in acquiring and retaining customers,
the
cost involved in these efforts impact our results of operations. Customer lists
are typically recorded as intangible assets and may be subject to impairment
charges if the fair value of that list exceeds its carrying
value. These potential impairment charges could harm our
operations. If we are unable to enhance or maintain the methods we
use to reach consumers, if the costs of attracting customers using these methods
significantly increase, or if we are unable to develop new cost-effective means
to obtain customers, our ability to attract new customers would be harmed,
traffic to our website would be reduced and our business and results of
operations would be harmed.
In
addition, various private entities attempt to regulate the use of e-mail for
commercial solicitation. These entities often advocate standards of conduct
or
practice that significantly exceed current legal requirements and classify
certain e-mail solicitations that comply with current legal requirements as
unsolicited bulk e-mails, or “spam.” Some of these entities maintain blacklists
of companies and individuals, and the websites, Internet service providers
and
Internet protocol addresses associated with those entities or individuals that
do not adhere to what the blacklisting entity believes are appropriate standards
of conduct or practices for commercial e-mail solicitations. If a company’s
Internet protocol addresses are listed by a blacklisting entity, e-mails sent
from those addresses may be blocked if they are sent to any Internet domain
or
Internet address that subscribes to the blacklisting entity’s service or
purchases its blacklist. From time to time we are blacklisted, which could
impair our ability to market our products and services, communicate with our
customers and otherwise operate our business.
We
may not succeed in promoting, strengthening and continuing to establish
theShutterfly brand, which would prevent us from
acquiring new customers andincreasing
revenues.
A
component of our business strategy is the continued promotion and strengthening
of the Shutterfly brand. Due to the competitive nature of the digital
photography products and services markets, if we are unable to successfully
promote the Shutterfly brand, we may fail to substantially increase our net
revenues. Customer awareness of, and the perceived value of, our brand will
depend largely on the success of our marketing efforts and our ability to
provide a consistent, high-quality customer experience. To promote our brand,
we
have incurred, and will continue to incur, substantial expense related to
advertising and other marketing efforts.
Our
ability to provide a high-quality customer experience also depends, in large
part, on external factors over which we may have little or no control, including
the reliability and performance of our suppliers and third-party Internet and
communication infrastructure providers. For example, some of our products,
such
as select photo-based merchandise, are produced and shipped to customers by
our
third-party vendors, and we rely on these vendors to properly inspect and ship
these products. In addition, we rely on third-party shippers, including the
U.S.
Postal Service and United Parcel Service, to deliver our products to customers.
Strikes or other service interruptions affecting these shippers could impair
our
ability to deliver merchandise on a timely basis. Our products are also subject
to damage during delivery and handling by our third-party shippers. Our failure
to provide customers with high-quality products in a timely manner for any
reason could substantially harm our reputation and our efforts to develop
Shutterfly as a trusted brand. The failure of our brand promotion activities
could adversely affect our ability to attract new customers and maintain
customer relationships, which would substantially harm our business and results
of operations.
The
success of our business depends on continued consumer adoption of
digitalphotography.
Our
growth is highly dependent upon the continued adoption by consumers of digital
photography. The digital photography market is rapidly evolving, characterized
by changing technologies, intense price competition, additional competitors,
evolving industry standards, frequent new service announcements and changing
consumer demands and behaviors. To the extent that consumer adoption of digital
photography does not continue to grow as expected, our revenue growth would
likely suffer. Moreover, we face significant risks that, if the market for
digital photography evolves in ways that we are not able to address due to
changing technologies or consumer behaviors, pricing pressures, or otherwise,
our current products and services may become less attractive, which would likely
result in the loss of customers, as well as lower net revenues and/or increased
expenses.
Purchasers
of digital photography products and services may not choose to
shoponline, which would harm our net revenues and
results of operations.
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the
inability to physically handle and examine product
samples;
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delivery
time associated with Internet
orders;
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concerns
about the security of online transactions and the privacy of personal
information;
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delayed
shipments or shipments of incorrect or damaged products;
and
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inconvenience
associated with returning or exchanging purchased
items.
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If
purchasers of digital photography products and services do not choose to shop
online, our net revenues and results of operations would be harmed.
If
affordable broadband access does not become widely available to
consumers,our revenue growth will likely
suffer.
Because
our business currently involves consumers uploading and downloading large data
files, we are highly dependent upon the availability of affordable broadband
access to consumers. Many areas of the country still do not have broadband
access, and the cost of broadband access may be too expensive for many potential
customers. To the extent that broadband access is not available or not adopted
by consumers due to cost, our revenue growth would likely suffer.
If
the single facility where substantially all of our computer
andcommunications hardware is located fails or if
our
production facility fails,our business and results of
operations would be harmed.
Our
ability to successfully receive and fulfill orders and to provide high-quality
customer service depends in part on the efficient and uninterrupted operation
of
our computer and communications systems. Substantially all of the computer
hardware necessary to operate our website is located at a single third-party
hosting facility in Santa Clara, California, and our production facilities
are
located in Hayward, California and Charlotte, North Carolina. Our systems and
operations could suffer damage or interruption from human error, fire, flood,
power loss, insufficient power availability, telecommunications failure,
break-ins, terrorist attacks, acts of war and similar events. In addition,
Hayward is located on, and Santa Clara is located near, a major fault line,
increasing our susceptibility to the risk that an earthquake could significantly
harm the operations of these facilities. Our business interruption insurance
may
be insufficient to compensate us for losses that may occur. We do not presently
have redundant systems in multiple locations, although we plan to have an
additional data center in our new facility in Charlotte. In addition, the impact
of any of these disasters on our business may be exacerbated by the fact that
we
are still in the process of developing our formal disaster recovery plan and
we
do not have a final plan currently in place.
Capacity
constraints and system failures could prevent access to our
website,which could harm our reputation and negatively
affect our net revenues.
Our
business requires that we have adequate capacity in our computer systems to
cope
with the high volume of visits to our website. As our operations grow in size
and scope, we will need to improve and upgrade our computer systems and network
infrastructure to ensure reliable access to our website, in order to offer
customers enhanced and new products, services, capacity, features and
functionality. The expansion of our systems and infrastructure may require
us to
commit substantial financial, operational and technical resources before the
volume of our business increases, with no assurance that our net revenues will
increase.
Our
ability to provide high-quality products and service depends on the efficient
and uninterrupted operation of our computer and communications systems. If
our
systems cannot be expanded in a timely manner to cope with increased website
traffic, we could experience disruptions in service, slower response times,
lower customer satisfaction, and delays in the introduction of new products
and
services. Any of these problems could harm our reputation and cause our net
revenues to decline.
Our
technology, infrastructure and processes may contain undetected errors
ordesign faults that could result in decreased
production, limited capacity orreduced
demand.
Our
technology, infrastructure and processes may contain undetected errors or design
faults. These errors or design faults may cause our website to fail and result
in loss of, or delay in, market acceptance of our products and services. If
we
experience a delay in a website release that results in customer dissatisfaction
during the period required to correct errors and design faults, we would lose
revenue. In the future, we may encounter scalability limitations, in current
or
future technology releases, or delays in the commercial release of any future
version of our technology, infrastructure and processes that could seriously
harm our business.
We
currently depend on third party suppliers for our photographic print
paper,printing machines and other supplies, which
exposes us to risks if thesesuppliers fail to perform
under our agreements with them.
We
have
historically relied on an exclusive supply relationship with Fuji Photo Film
U.S.A. to supply all of our photographic paper for silver halide print
production, such as 4×6 prints. We have an agreement with Fuji that expires in
April 2010, but if Fuji fails to perform in accordance with the terms of our
agreement and if we are unable to secure a paper supply from a different source
in a timely manner, we would likely fail to meet customer expectations, which
could result in negative publicity, damage our reputation and brand and harm
our
business and results of operations. We purchase other photo-based supplies
from
third parties on a purchase order basis, and, as a result, these parties could
increase their prices, reallocate supply to others, including our competitors,
or choose to terminate their relationship with us. In addition, we purchase
or
rent the machines used to produce certain of our photo-based products from
Hewlett-Packard, which is one of our primary competitors in the area of online
digital photography services. This competition may influence their willingness
to provide us with additional products or services. If we were required to
switch vendors of machines for photo-based products, we may incur delays and
incremental costs, which could harm our operating results.
We
currently outsource some of our production of photo-based products to
thirdparties, which exposes us to risks if these
parties fail to perform under ouragreements with
them.
We
currently outsource the production of some our photo-based products to third
parties. If these parties fail to perform in accordance with the terms of our
agreements and if we are unable to secure another outsource partner in a timely
manner, we would likely fail to meet customer expectations, which could result
in negative publicity, damage our reputation and brand and harm our business
and
results of operations.
If
we are unable to develop, market and sell new products and services
thataddress additional market opportunities, our
results of operations may suffer.In addition, we may
need to expand beyond our current customer demographic
togrow our business.
Although
historically we have focused our business on consumer markets for silver halide
prints, such as 4×6 prints, and photo-based products, such as photo books and
calendars, we intend to address, and demand may shift to, new products and
services. In addition, we believe we may need to address additional markets
and
expand our customer demographic in order to further grow our business. We may
not successfully expand our existing services or create new products and
services, address new market segments or develop a significantly broader
customer base. Any failure to address additional market opportunities could
result in loss of market share, which would harm our business, financial
condition, and results of operations.
We
may undertake acquisitions to expand our business, which may pose risks
toour business and dilute the ownership of our
existing stockholders.
A
key
component of our business strategy includes strengthening our competitive
position and refining the customer experience on our website through internal
development. However, from time to time, we may selectively pursue acquisitions
of businesses, like our June 2007 acquisition of Make it About Me! (“MIAM”), and
other technologies or services. Integrating any newly acquired businesses,
technologies or services is likely to be expensive and time consuming. To
finance any acquisitions, it may be necessary for us to raise additional funds
through public or private financings. Additional funds may not be available
on
terms that are favorable to us, and, in the case of equity financings, would
result in dilution to our stockholders. If we do complete any acquisitions,
we
may be unable to operate the acquired businesses profitably or otherwise
implement our strategy successfully. If we are unable to integrate MIAM, or
any
other newly acquired entities, technologies or services effectively, our
business and results of operations will suffer. The time and
expense associated with finding suitable and compatible businesses, technologies
or services could also disrupt our ongoing business and divert our management’s
attention. Future acquisitions by us could also result in large and immediate
write-offs or assumptions of debt and contingent liabilities, any of which
could
substantially harm our business and results of operations.
Our
net revenues and results of operations are affected by the level
ofvacation and other travel by our customers, and
any
declines or disruptions inthe travel industry could
harm our business.
Because
vacation and other travel is one of the primary occasions in which our customers
utilize their digital cameras, our net revenues and results of operations are
affected by the level of vacation and other travel by our customers.
Accordingly, downturns or weaknesses in the travel industry could harm our
business. Travel expenditures are sensitive to business and personal
discretionary spending levels and tend to decline during general economic
downturns. Events or weakness in the travel industry that could negatively
affect the travel industry include price escalation in the airline industry
or
other travel-related industries, airline or other travel related strikes, safety
concerns, including terrorist activities, inclement weather and airline
bankruptcies or liquidations. In addition, high gasoline prices may lead to
reduced travel in the United States. Any decrease in vacation or travel could
harm our net revenues and results of operations.
If
we fail to develop and maintain adequate internal controls, we may be
unableto timely and accurately record, process and
report financial data, fail tomeet our periodic
reporting obligations or have material misstatements in
ourfinancial statements. These events could lead to
a
decline in our stock price.
In
connection with the audit of our 2005 consolidated financial statements for
the
year ended and as of December 31, 2005 and the review of our 2006 quarterly
financial statements for the quarter ended June 30, 2006, our independent
registered public accounting firm identified three control deficiencies that
represented material weaknesses in our internal control over financial
reporting. As of December 31, 2006, we had remediated the previously disclosed
material weaknesses. However, we can give no assurance that further material
weaknesses will not be identified in the future. If further material weaknesses
in our internal control are identified, this could cause our investors to lose
confidence in the accuracy and completeness of our financial reports, leading
to
a decline in our stock price.
Failure
to adequately protect our intellectual property could
substantiallyharm our business and results of
operations.
We
rely
on a combination of patent, trademark, trade secret and copyright law and
contractual restrictions to protect our intellectual property. These protective
measures afford only limited protection. Despite our efforts to protect our
proprietary rights, unauthorized parties may attempt to copy aspects of our
website features and functionalities or to obtain and use information that
we
consider proprietary, such as the technology used to operate our website, our
production operations and our trademarks.
As
of
September 30, 2007, we had 20 patents issued and more than 30 patent
applications pending in the United States. We intend to pursue corresponding
patent coverage in other countries to the extent we believe such coverage is
appropriate and cost efficient. We cannot ensure that any of our pending
applications will be granted. In addition, third parties have in the past and
could in the future bring infringement, invalidity, co-inventorship or similar
claims with respect to any of our currently issued patents or any patents that
may be issued to us in the future. Any such claims, whether or not successful,
could be extremely costly, could damage our reputation and brand and
substantially harm our business and results of operations.
Our
primary brand is “Shutterfly.” We hold registrations for the Shutterfly service
mark in our major markets of the United States and Canada, as well as in the
European Community, Mexico, Japan, Australia and New Zealand. An additional
application for the Shutterfly mark is pending in Brazil. Our competitors may
adopt names similar to ours, thereby impeding our ability to build brand
identity and possibly leading to customer confusion. In addition, there could
be
potential trade name or trademark infringement claims brought by owners of
marks
that are similar to Shutterfly or one of our other marks. The Shutterfly brand
is a critical component of our marketing programs. If we lose the ability to
use
the Shutterfly service mark in any particular market, we could be forced to
either incur significant additional marketing expenses within that market,
or
elect not to sell products in that market. Any claims or customer confusion
related to our marks could damage our reputation and brand and substantially
harm our business and results of operations.
If
we become involved in intellectual property litigation or other
proceedingsrelated to a determination of rights, we
could incur substantial costs,expenses or liability,
lose our exclusive rights or be required to stop
certainof our business
activities.
Third
parties may sue us for infringing its intellectual property rights. In June
2007, we were sued by FotoMedia Technologies, LLC alleging patent infringement.
Likewise, we may need to resort to litigation to enforce our intellectual
property rights or to determine the scope and validity of third-party
proprietary rights.
The
cost
to us of any litigation or other proceeding relating to intellectual property
rights, whether or not initiated by us and even if resolved in our favor, could
be substantial, and the litigation would divert our management’s efforts from
growing our business. Some of our competitors may be able to sustain the costs
of complex intellectual property litigation more effectively than we can because
they have substantially greater resources. Uncertainties resulting from the
initiation and continuation of any litigation could limit our ability to
continue our operations.
Alternatively,
we may be required to, or decide to, enter into a license with a third party.
For example, in May 2005, we entered into a settlement and license agreement
to
resolve litigation brought by a third party with respect to our alleged
infringement of its patents. Under the terms of the agreement, we agreed to
pay
the third party a total of $2.0 million, and we received a license to its
patents. Any future license required under any other party’s patents may not be
made available on commercially acceptable terms, if at all. In addition, such
licenses are likely to be non-exclusive and, therefore, our competitors may
have
access to the same technology licensed to us. If we fail to obtain a required
license and are unable to design around a patent, we may be unable to
effectively conduct certain of our business activities, which could limit our
ability to generate revenues and harm our results of operations and possibly
prevent us from generating revenues sufficient to sustain our
operations.
The
inability to acquire or maintain domain names for our website
couldsubstantially harm our business and results of
operations.
We
currently are the registrant of the Internet domain name for our website,
Shutterfly.com, as well as various related domain names. Domain names generally
are regulated by Internet regulatory bodies and are controlled also by trademark
and other related laws. The regulations governing domain names could change
in
ways that block or interfere with our ability to use relevant domains. Also,
we
might not be able to prevent third parties from registering or retaining domain
names that interfere with our consumer communications, or infringe or otherwise
decrease the value of our trademarks and other proprietary rights. Regulatory
bodies also may establish additional generic or country-code top-level domains
or modify the requirements for holding domain names. As a result, we might
not
be able to acquire or maintain the domain names that utilize the name Shutterfly
in all of the countries in which we currently or intend to conduct business.
This could substantially harm our business and results of
operations.
We
may be subject to past or future liabilities for collection of sales and
usetaxes, and the payment of corporate level
taxes.
Our
policies concerning the collection of sales and use taxes and the payment of
certain corporate level taxes has been based upon decisions of the U.S. Supreme
Court that determine when a taxpayer is deemed to have nexus with a state
sufficient to impose tax obligations under the Commerce Clause of the U.S.
Constitution. Those Court decisions require that the taxpayer be physically
present before a state can require the collection of sales and use taxes.
However, the standard governing the collection of other taxes (e.g., corporate
income taxes) is less established and a number of state courts have recently
concluded that the Commerce Clause requires “economic” (essentially marketing
activities and customers) rather than “physical” presence to impose taxes other
than sales and use taxes.
In
reliance upon the U.S. Supreme Court’s decisions, we have continued to collect
sales and use taxes and pay certain corporate level taxes in California, Nevada,
Pennsylvania, North Carolina, New York, New Jersey, and Arizona where the
Company has employees and/or property. Starting in June 2007, the Company has
also begun collecting sales and use taxes in other states where the Company
has
implemented its joint sales effort with Target Corporation, described
above.
While
we
believe the U.S. Supreme Court decisions support our policies concerning the
collection and payment of taxes, tax authorities could disagree with our
interpretations. If sustained, those authorities might seek to impose past
as
well as future liability for taxes and/or penalties. Such impositions could
also
impose significant administrative burdens and decrease our future sales.
Moreover, the U.S. Congress has been considering various initiatives that could
limit or supersede the U.S. Supreme Court’s position regarding sales and use
taxes.
We
recently resolved an audit examination by the State of California for the 2003
tax year, and the result of that examination reduced our effective tax rate
by
approximately 0.7%. Future audits of other tax years or by other taxing
authorities could also lead to fluctuations in our effective tax rate because
the taxing authority may disagree with certain assumptions we have made
regarding appropriate credits and deductions in filing our tax
returns.
Under
current stock option tax regulations, we are entitled to a stock option
compensation tax deduction when employees exercise and sell their incentive
stock options within a two year period for a taxable gain. Our current effective
tax rate estimate does not incorporate this deduction as the extent of the
deduction, based on employee option disposition activity is not currently
determinable. A significant volume of these dispositions could lead to future
fluctuations in our effective tax rate for any given quarter or
year.
Government
regulation of the Internet and e-commerce is evolving,
andunfavorable changes or failure by us to comply
with
these regulations couldsubstantially harm our business
and results of operations.
We
are
subject to general business regulations and laws as well as regulations and
laws
specifically governing the Internet and e-commerce. Existing and future laws
and
regulations may impede the growth of the Internet or other online services.
These regulations and laws may cover taxation, restrictions on imports and
exports, customs, tariffs, user privacy, data protection, pricing, content,
copyrights, distribution, electronic contracts and other communications,
consumer protection, the provision of online payment services, broadband
residential Internet access and the characteristics and quality of products
and
services. It is not clear how existing laws governing issues such as property
ownership, sales and other taxes, libel and personal privacy apply to the
Internet and e-commerce as the vast majority of these laws were adopted prior
to
the advent of the Internet and do not contemplate or address the unique issues
raised by the Internet or e-commerce. Those laws that do reference the Internet
are only beginning to be interpreted by the courts and their applicability
and
reach are therefore uncertain. For example, the Digital Millennium Copyright
Act, or DMCA, is intended, in part, to limit the liability of eligible online
service providers for listing or linking to third-party websites that include
materials that infringe copyrights or other rights of others. Portions of the
Communications Decency Act, or CDA, are intended to provide statutory
protections to online service providers who distribute third-party content.
We
rely on the protections provided by both the DMCA and CDA in conducting our
business. Any changes in these laws or judicial interpretations narrowing their
protections will subject us to greater risk of liability and may increase our
costs of compliance with these regulations or limit our ability to operate
certain lines of business. The Children’s Online Protection Act and the
Children’s Online Privacy Protection Act are intended to restrict the
distribution of certain materials deemed harmful to children and impose
additional restrictions on the ability of online services to collect user
information from minors. In addition, the Protection of Children From Sexual
Predators Act of 1998 requires online service providers to report evidence
of
violations of federal child pornography laws under certain circumstances. The
costs of compliance with these regulations may increase in the future as a
result of changes in the regulations or the interpretation of them. Further,
any
failures on our part to comply with these regulations may subject us to
significant liabilities. Those current and future laws and regulations or
unfavorable resolution of these issues may substantially harm our business
and
results of operations.
Legislation
regarding copyright protection or content interdiction could
imposecomplex and costly constraints on our business
model.
Because
of our focus on automation and high volumes, our operations do not involve,
for
the vast majority of our sales, any human-based review of content. Although
our
website’s terms of use specifically require customers to represent that they
have the right and authority to reproduce the content they provide and that
the
content is in full compliance with all relevant laws and regulations, we do
not
have the ability to determine the accuracy of these representations on a
case-by-case basis. There is a risk that a customer may supply an image or
other
content that is the property of another party used without permission, that
infringes the copyright or trademark of another party, or that would be
considered to be defamatory, pornographic, hateful, racist, scandalous, obscene
or otherwise offensive, objectionable or illegal under the laws or court
decisions of the jurisdiction where that customer lives. There is, therefore,
a
risk that customers may intentionally or inadvertently order and receive
products from us that are in violation of the rights of another party or a
law
or regulation of a particular jurisdiction. If we should become legally
obligated in the future to perform manual screening and review for all orders
destined for a jurisdiction, we will encounter increased production costs or
may
cease accepting orders for shipment to that jurisdiction. That could
substantially harm our business and results of operations.
Our
practice of offering free products and services could be subject
tojudicial or regulatory
challenge.
We
regularly offer free products and free shipping as an inducement for customers
to try our products. Although we believe that we conspicuously and clearly
communicate all details and conditions of these offers — for example, that
customers are required to pay shipping, handling and/or processing charges
to
take advantage of the free product offer — we may be subject to claims from
individuals or governmental regulators that our free offers are misleading
or do
not comply with applicable legislation. These claims may be expensive to defend
and could divert management’s time and attention. If we become subject to such
claims in the future, or are required or elect to curtail or eliminate our
use
of free offers, our results of operations may be harmed.
Any
failure by us to protect the confidential information of our customers
andnetworks against security breaches and the risks
associated with credit cardfraud could damage our
reputation and brand and substantially harm our
businessand results of
operations.
A
significant prerequisite to online commerce and communications is the secure
transmission of confidential information over public networks. Our failure
to
prevent security breaches could damage our reputation and brand and
substantially harm our business and results of operations. For example, a
majority of our sales are billed to our customers’ credit card accounts
directly, orders are shipped to a customer’s address, and customers log on using
their e-mail address. We rely on encryption and authentication technology
licensed from third parties to effect the secure transmission of confidential
information, including credit card numbers. Advances in computer capabilities,
new discoveries in the field of cryptography or other developments may result
in
a compromise or breach of the technology used by us to protect customer
transaction data. In addition, any party who is able to illicitly obtain a
user’s password could access the user’s transaction data, personal information
or stored images. Any compromise of our security could damage our reputation
and
brand and expose us to a risk of loss or litigation and possible liability,
which would substantially harm our business and results of operations. In
addition, anyone who is able to circumvent our security measures could
misappropriate proprietary information or cause interruptions in our operations.
We may need to devote significant resources to protect against security breaches
or to address problems caused by breaches.
In
addition, under current credit card practices, we are liable for fraudulent
credit card transactions because we do not obtain a cardholder’s signature. We
do not currently carry insurance against this risk. To date, we have experienced
minimal losses from credit card fraud, but we continue to face the risk of
significant losses from this type of fraud. Our failure to adequately control
fraudulent credit card transactions could damage our reputation and brand and
substantially harm our business and results of operations.
Changes
in regulations or user concerns regarding privacy and protection
ofuser data could harm our
business.
Federal,
state and international laws and regulations may govern the collection, use,
sharing and security of data that we receive from our customers. In addition,
we
have and post on our website our own privacy policies and practices concerning
the collection, use and disclosure of customer data. Any failure, or perceived
failure, by us to comply with our posted privacy policies or with any
data-related consent orders, Federal Trade Commission requirements or other
federal, state or international privacy-related laws and regulations could
result in proceedings or actions against us by governmental entities or others,
which could potentially harm our business. Further, failure or perceived failure
to comply with our policies or applicable requirements related to the
collection, use or security of personal information or other privacy-related
matters could damage our reputation and result in a loss of
customers.
Expansion
of our international operations will require management attention
andresources and may be unsuccessful, which could
harm
our future businessdevelopment and existing domestic
operations.
To
date,
we have conducted limited international operations, but we intend to expand
into
international markets in order to grow our business. These expansion plans
will
require significant management attention and resources and may be unsuccessful.
We have limited experience adapting our products to conform to local cultures,
standards and policies. We may have to compete with local companies which
understand the local market better than we do. In addition, to achieve
satisfactory performance for consumers in international locations it may be
necessary to locate physical facilities, such as production facilities, in
the
foreign market. We do not have experience establishing such facilities overseas.
We may not be successful in expanding into any international markets or in
generating revenues from foreign operations. In addition, different privacy,
censorship and liability standards and regulations and different intellectual
property laws in foreign countries may cause our business to be
harmed.
Maintaining
and improving our financial controls and the requirements of
beinga public company may strain our resources, divert
management’s attention andaffect our ability to
attract and retain qualified board members.
As
a
public company, we are subject to the reporting requirements of the Securities
Exchange Act of 1934, the Sarbanes-Oxley Act of 2002 and the rules and
regulations of The NASDAQ Stock Market. The requirements of these rules and
regulations will likely continue to increase our legal, accounting and financial
compliance costs, make some activities more difficult, time-consuming or costly
and may also place undue strain on our personnel, systems and
resources.
The
Sarbanes-Oxley Act requires, among other things, that we maintain effective
disclosure controls and procedures and effective internal control over financial
reporting. Significant resources and management oversight are required to
design, document, test, implement and monitor internal control over relevant
processes and to, remediate any deficiencies. As a result, management’s
attention may be diverted from other business concerns, which could harm our
business, financial condition and results of operations. These efforts also
involve substantial accounting related costs. In addition, if we are unable
to
continue to meet these requirements, we may not be able to remain listed on
The
NASDAQ Global Market.
Under
the
Sarbanes-Oxley Act and the rules and regulations of The NASDAQ Stock Market,
we
are required to maintain a board of directors with a majority of independent
directors. These rules and regulations may make it more difficult and more
expensive for us to maintain directors’ and officers’ liability insurance, and
we may be required to accept reduced coverage or incur substantially higher
costs to maintain coverage. If we are unable to maintain adequate directors’ and
officers’ insurance, our ability to recruit and retain qualified directors and
officers, especially those directors who may be considered independent for
purposes of Nasdaq rules, will be significantly curtailed.
Our
stock price may be volatile or may decline regardless of our
operatingperformance.
The
market price of our common stock may fluctuate significantly in response to
numerous factors, many of which are beyond our control, including:
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price
and volume fluctuations in the overall stock
market;
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changes
in operating performance and stock market valuations of other technology
companies generally, or those in our industry in
particular;
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the
financial projections we may provide to the public, any changes in
these
projections or our failure to meet these
projections;
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changes
in financial estimates by any securities analysts who follow our
company,
our failure to meet these estimates or failure of those analysts
to
initiate or maintain coverage of our
stock;
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ratings
downgrades by any securities analysts who follow our
company;
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the
public’s response to our press releases or other public announcements,
including our filings with the SEC;
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announcements
by us or our competitors of significant technical innovations,
acquisitions, strategic partnerships, joint ventures or capital
commitments;
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introduction
of technologies or product enhancements that reduce the need for
our
products;
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market
conditions or trends in our industry or the economy as a
whole;
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the
loss of key personnel;
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lawsuits
threatened or filed against us;
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future
sales of our common stock by our executive officers, directors and
significant stockholders; and
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other
events or factors, including those resulting from war, incidents
of
terrorism or responses to these
events.
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Some
provisions in our restated certificate of incorporation and
restatedbylaws and Delaware law may deter third
parties from acquiring us.
Our
restated certificate of incorporation and restated bylaws contain provisions
that may make the acquisition of our company more difficult without the approval
of our board of directors, including the following:
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our
board is classified into three classes of directors, each with staggered
three-year terms;
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only
our chairman, our chief executive officer, our president or a majority
of
our board of directors is authorized to call a special meeting of
stockholders;
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our
stockholders may take action only at a meeting of stockholders and
not by
written consent;
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vacancies
on our board of directors may be filled only by our board of directors
and
not by stockholders;
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our
certificate of incorporation authorizes undesignated preferred stock,
the
terms of which may be established and shares of which may be issued
without stockholder approval; and
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advance
notice procedures apply for stockholders to nominate candidates for
election as directors or to bring matters before an annual meeting
of
stockholders.
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These
anti-takeover defenses could discourage, delay or prevent a transaction
involving a change in control of our company. These provisions could also
discourage proxy contests and make it more difficult for stockholders to elect
directors of their choosing and to cause us to take other corporate actions
they
desire.
In
addition, we are subject to Section 203 of the Delaware General Corporation
Law,
which, subject to some exceptions, prohibits “business combinations” between a
Delaware corporation and an “interested stockholder,” which is generally defined
as a stockholder who becomes a beneficial owner of 15% or more of a Delaware
corporation’s voting stock, for a three-year period following the date that the
stockholder became an interested stockholder. Section 203 could have the effect
of delaying, deferring or preventing a change in control that our stockholders
might consider to be in their best interests.
ITEM
2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF
PROCEEDS
Unregistered
Sales of Equity Securities
During
the
three months ended September 30, 2007, we issued 25,100 shares of common stock
upon the net exercise of outstanding warrants to purchase 30,000 shares of
common stock. The issuance of shares on exercise of the warrant was deemed
to be exempt from registration under Section 4(2) of the Securities Act and/or
Regulation D promulgated thereunder, as a transaction by an issuer not involving
a public offering or transactions.
Use
of Proceeds
The
S-1
relating to our initial public offering was declared effective by the SEC on
September 28, 2006.
Through
September 30, 2007, we had not utilized any of the net proceeds from the
offering. We intend to use the net proceeds of the offering for general
corporate purposes, including working capital and potential capital expenditures
for manufacturing and website infrastructure equipment and new and existing
manufacturing facilities. We expect our capital expenditures to be between
$3
million and $5 million for the remainder of 2007, which will be funded by a
combination of our cash and cash equivalents, expected cash flows from
operations and the net proceeds from the offering. We expect to spend a portion
of this amount to purchase manufacturing equipment, obtain new manufacturing
facilities and on improvements to our new and existing manufacturing facilities.
The remainder will be allocated for the purchase of website infrastructure
equipment. Although we may also use a portion of the net proceeds for the
acquisition of, or investment in, companies, technologies, products or assets
that complement our business, we have no present understandings, commitments
or
agreements to enter into any acquisitions or make any investments.
Our
management will retain broad discretion in the allocation and use of the net
proceeds of our initial public offering, and investors will be relying on the
judgment of our management regarding the application of the net proceeds.
Pending specific use of the remaining net proceeds as described above, we have
invested the net proceeds of the offering in short-term, interest-bearing
obligations, investment grade instruments, certificates of deposit or direct
or
guaranteed obligations of the United States. The goal with respect to the
investment of the net proceeds will be capital preservation and liquidity so
that such funds are readily available to fund our
operations.
ITEM
3. DEFAULTS UPON SENIOR SECURITIES
Not
applicable
ITEM
4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
Not
applicable
ITEM
5. OTHER INFORMATION
Not
applicable
ITEM
6. EXHIBITS
Exhibit
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Number
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Description
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31.01
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Certification
of Chief Executive Officer Pursuant to Securities Exchange Act Rule
13a-14(a).
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31.02
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Certification
of Chief Financial Officer Pursuant to Securities Exchange Act Rule
13a-14(a).
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32.01
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Certification
of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 and
Securities Exchange Act Rule 13a-14(b).*
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32.02
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Certification
of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 and
Securities Exchange Act Rule
13a-14(b).*
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____________
*
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This
certification is not deemed “filed” for purposes of Section 18 of the
Securities Exchange Act, or otherwise subject to the liability of
that
section. Such certification will not be deemed to be incorporated
by
reference into any filing under the Securities Act of 1933 or the
Securities Exchange Act of 1934, except to the extent that Shutterfly
specifically incorporates it by
reference.
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Pursuant
to the requirements of the Securities Exchange Act of 1934, the Registrant
has
duly caused this report to be signed on its behalf by the undersigned thereunto
duly authorized.
SHUTTERFLY,
INC.
Dated:
October 30,
2007 By: /s/
Jeffrey T.
Housenbold
Jeffrey
T.
Housenbold,
President
and Chief
ExecutiveOfficer
Dated:
October 30,
2007 By: /s/
Stephen E.
Recht
Stephen
E.
Recht,
Chief
Financial
Officer
INDEX
TO EXHIBITS
Exhibit
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|
Number
|
Description
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31.01
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Certification
of Chief Executive Officer Pursuant to Securities Exchange Act Rule
13a-14(a).
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31.02
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Certification
of Chief Financial Officer Pursuant to Securities Exchange Act Rule
13a-14(a).
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32.01
|
Certification
of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 and
Securities Exchange Act Rule 13a-14(b).*
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32.02
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Certification
of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 and
Securities Exchange Act Rule
13a-14(b).*
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____________
*
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This
certification is not deemed “filed” for purposes of Section 18 of the
Securities Exchange Act, or otherwise subject to the liability of
that
section. Such certification will not be deemed to be incorporated
by
reference into any filing under the Securities Act of 1933 or the
Securities Exchange Act of 1934, except to the extent that Shutterfly
specifically incorporates it by
reference.
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