UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-QSB

 

x QUARTERLY REPORT UNDER SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended September 30, 2005

 

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR

15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

Commission file number 000-29363

 

THE PLAYERS NETWORK

(Exact name of small business issuer as specified in its charter)

 

Nevada

88-0343702

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

 

4260 Polaris Avenue

Las Vegas, Nevada 89103

(Address of principal executive offices)

 

(702) 895-8884

(Issuer’s telephone number)

 

Copies of Communications to:

Stoecklein Law Group

402 West Broadway, Suite 400

San Diego, CA 92101

(619) 595-4882

Fax (619) 595-4883

 

Check mark whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the last 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x    No o

 

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes o

No x

 

The number of shares of Common Stock, $0.001 par value, outstanding on November 11, 2005, was 19,096,977 shares.

 

Transitional Small Business Disclosure Format (check one): Yes o    No x

 



 

 

 

 

THE PLAYERS NETWORK

 PERIOD ENDED SEPTEMBER 30, 2005

 

INDEX

 

PART I. FINANCIAL INFORMATION

     Page

 

 

Item 1. Financial Statements

F-1

 

 

Condensed financial statements of The Players Network:

 

 

Balance sheet as of September 30, 2005

F-1

 

 

Statements of Operations for the three months and nine months

 

 

ended September 30, 2005 and September 30, 2004

F-2

 

 

Statements of cash flows for the nine months

 

 

ended September 30, 2005 and September 30, 2004

F-3

 

 

Notes to financial statements

F-4

 

 

Item 2. Management’s Discussion and Analysis

2

 

 

Item 3. Controls and Procedures

13

 

PART II. OTHER INFORMATION

13

 

 

Item 1. Legal Proceedings

13

 

 

Item 2. Changes in Securities and Use of Proceeds

13

 

 

Item 3. Defaults by the Company upon its Senior Securities

17

 

 

Item 4. Submission of Matters to a Vote of Security Holders

17

 

 

Item 5. Other Information

17

 

 

Item 6. Exhibits and Reports on Form 8-K

18

 

 

SIGNATURE

19

 

 



 

 

 

PART I.

FINANCIAL INFORMATION

 

Item 1.

Financial Statements

 

The Players Network

Balance Sheet

(unaudited)

 

 

 

 

September 30, 2005

 

Assets

 

 

 

 

Current assets:

 

 

 

 

Cash

 

$

250,926

 

Accounts receivable, net

 

 

44,150

 

Total current assets

 

 

295,076

 

 

 

 

 

 

Fixed assets, net

 

 

144,522

 

 

 

 

 

 

 

 

$

439,598

 

 

 

 

 

 

Liabilities and Stockholders’ Equity

 

 

 

 

 

 

 

 

 

Current liabilities:

 

 

 

 

Accounts payable

 

$

268,698

 

Accrued compensation - related party

 

 

34,650

 

Total current liabilities

 

 

303,348

 

 

 

 

 

 

Stockholders’ Equity:

 

 

 

 

 

 

 

 

 

Common stock, $0.001 par value, 25,000,000 shares authorized, 17,656,977 shares issued and outstanding as of 09/30/05

 

 

17,658

 

Additional paid-in capital

 

 

9,186,817

 

Prepaid share-based compensation

 

 

(276,000)

 

Subscriptions payable

 

 

450,000

 

Accumulated (deficit)

 

 

(9,242,225

)

 

 

 

136,250

 

 

 

 

 

 

 

 

$

439,598

 

 

 

 

F-1

 



 

 

The Players Network

Statements of Operations

(unaudited)

 

 

 

For the Three Months Ended September 30,

 

For the Nine Months Ended September 30,

 

 

 

2005

 

2004

 

2005

 

2004

 

Revenue

 

 

 

 

 

 

 

 

 

 

 

 

 

Network

 

$

 

$

17,230

 

$

56,490

 

$

58,778

 

Advertising

 

 

235,000

 

 

 

 

235,000

 

 

42,080

 

Production and other

 

 

47,076

 

 

133,164

 

 

116,927

 

 

380,164

 

Total revenue

 

 

282,076

 

 

150,394

 

 

408,417

 

 

481,022

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

Direct costs

 

 

472,939

 

 

31,084

 

 

553,503

 

 

153,039

 

General and administrative expenses

 

 

157,347

 

 

48,180

 

 

385,341

 

 

360,407

 

Consulting services

 

 

55,858

 

 

 

 

66,968

 

 

 

Share-based compensation

 

 

351,567

 

 

 

 

906,312

 

 

 

Depreciation and amortization

 

 

13,166

 

 

46,981

 

 

38,698

 

 

194,871

 

Total expenses

 

 

1,050,877

 

 

126,245

 

 

1,950,822

 

 

708,317

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net operating income (loss)

 

 

(768,801

)

 

24,149

 

 

(1,542,405

)

 

(227,295

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other (expense):

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest expense

 

 

(1,095

)

 

(1,492

)

 

(2,065

)

 

(5,089

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net income (loss)

 

$

(769,896

)

$

22,657

 

$

(1,544,470

)

$

(232,384

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Weighted average number of common shares outstanding – basic and fully diluted

 

 

17,126,876

 

 

13,572,908

 

 

16,234,758

 

 

13,599,040

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net (loss) per share - basic & fully diluted

 

$

(0.04

)

$

0.00

 

$

(0.10

)

$

(0.02

)

 

 

F-2

 



 

 

The Players Network

Statements of Cash Flows

(unaudited)

 

 

 

Nine Months Ended

September 30,

 

 

 

2005

 

2004

 

Cash flows from operating activities

 

 

 

 

 

Net (loss)

 

$

(1,544,470

)

$

(232,384

)

Depreciation and amortization expense

 

 

38,698

 

 

194,871

 

Stock issued for services

 

 

1,333,972

 

 

87,550

 

Net change in unused barter credits

 

 

 

 

5,000

 

Adjustments to reconcile net (loss) to

 

 

 

 

 

 

 

net cash (used) by operating activities:

 

 

 

 

 

 

 

Accounts receivable

 

 

69,623

 

 

(75,318

)

Other assets

 

 

 

 

2,399

 

Accounts payable

 

 

37,926

 

 

15,648

 

Accrued expenses

 

 

 

 

(3,579

)

Accrued expenses - related party

 

 

(18,798

)

 

(11,467

)

Deferred revenue

 

 

 

 

(3,048

)

Net cash (used) by operating activities

 

 

(83,049

)

 

(20,328

)

 

 

 

 

 

 

 

 

Cash flows from investing activities

 

 

 

 

 

 

 

Purchase of fixed assets

 

 

(14,819

)

 

 

Proceeds from reduction of deposits

 

 

 

 

300

 

Net cash provided (used) in investing activities

 

 

(14,819

)

 

300

 

 

 

 

 

 

 

 

 

Cash flows from financing activities

 

 

 

 

 

 

 

Advances from shareholders

 

 

 

 

14,000

 

Prepaid share-based compensation

 

 

(276,000

)

 

 

 

Stock subscriptions

 

 

450,000

 

 

 

Sale of common stock

 

 

165,800

 

 

 

Net cash provided by financing activities

 

 

339,800

 

 

14,000

 

 

 

 

 

 

 

 

 

Net decrease (increase) in cash

 

 

241,932

 

 

(6,028

)

Cash – beginning

 

 

8,994

 

 

6,799

 

Cash – ending

 

$

250,926

 

$

771

 

 

 

 

 

 

 

 

 

Supplemental disclosures:

 

 

 

 

 

 

 

Interest paid

 

$

2,065

 

$

5,089

 

Income taxes paid

 

$

 

$

 

 

 

F-3

 



 

 

THE PLAYERS NETWORK

NOTES TO FINANCIAL STATEMENTS

 

Note 1 - Basis of Presentation

 

The consolidated interim financial statements included herein, presented in accordance with United States generally accepted accounting principles and stated in US dollars, have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to make the information presented not misleading.

 

These statements reflect all adjustments, consisting of normal recurring adjustments, which, in the opinion of management, are necessary for fair presentation of the information contained therein. It is suggested that these consolidated interim financial statements be read in conjunction with the financial statements of the Company for the year ended December 31, 2004 and notes thereto included in the Company’s 10-KSB annual report. The Company follows the same accounting policies in the preparation of interim reports.

 

Results of operations for the interim periods are not indicative of annual results.

 

Note 2- Going concern

 

The Company's financial statements are prepared using the generally accepted accounting principles applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. However, the Company has had repetitive years of net losses, and has an accumulated deficit of $9,242,225 as of September 30, 2005. In order to obtain the necessary capital, the Company has raised funds via private placement offering. If the securities offering does not provide sufficient capital, some of the shareholders of the Company have agreed to provide sufficient funds as a loan over the next twelve-month period. However, the Company is dependent upon its ability to secure equity and/or debt financing and there are no assurances that the Company will be successful, without sufficient financing it would be unlikely for the Company to continue as a going concern.

 

The financial statements do not include any adjustments that might result from the outcome of any uncertainty as to the Company’s ability to continue as a going concern. The financial statements also do not include any adjustments relating to the recoverability and classification of recorded asset amounts, or amounts and classifications of liabilities that might be necessary should the Company be unable to continue as a going concern.

 

 

F-4

 



 

 

Note 3 – Fixed assets

 

Fixed assets consists of the following:

 

 

September 30, 2005

September 30, 2004

 

 

 

Computer and office equipment

$ 78,867

$ 74,185

Studio equipment

456,701

456,701

Furniture and fixtures

7,470

-0-

Leasehold improvements

28,269

28,269

Software

2,668

2,668

 

 

 

 

573,975

561,823

Less accumulated depreciation

( 429,453)

( 340,119)

 

 

 

Total

$ 144,522

$ 221,704

 

Depreciation expense totaled $38,698 and $194,871 for the nine months ended September 30, 2005 and 2004, respectively.

 

Note 4 – Interest expense

 

The Company recorded interest expense incurred from credit card finance charges. Interest expense totaled $2,065 and $5,089 for the nine months ended September 30, 2005 and 2004, respectively.

 

Note 5 – Prepaid share-based compensation

 

On July 1, 2005 and September 1, 2005, the Company issued a total of 400,000 shares of its par value common stock in exchange for services valued at the fair market value of the stock of $304,000.

 

During the nine months ended September 30, 2005, the shareholder performed services totaling $28,000 and the remaining $276,000 is considered prepaid share-based compensation. The prepaid compensation will be amortized as services are rendered to the Company.

 

Note 6 – Stockholders equity

 

In January 2005, the Company issued 260,000 shares of its common stock for cash in the amount of $65,000.

 

On January 15, 2005, the Company issued 125,000 shares of common stock for services valued at $25,000, which, the Company recorded as consulting expense as of March 31, 2005

 

On July 6, 2005, the Company issued 286,000 shares of its $.001 par value common stock to an individual upon the exercising of 300,000 cashless options, which were granted on April 25, 2005. The value of the options using the Black-Scholes pricing model was $24,555 and recorded as stock-based compensation expense during the nine months ended September 30, 2005.

 

On July 15, 2005, the Company cancelled 300,000 shares of its $.001 par value common stock previously issued in error.

 

F-5

 



 

 

On July 15, 2005, the Company cancelled 300,000 shares and issued 450,000 shares of its $.001 par value common stock pursuant to a legal settlement with a prior individual consultant. The Company has previously recorded an expense for the services in the amount of $70,620. No expense was recorded in connection with this transaction.

 

On July 15, 2005, we issued 5,000 shares of our common stock to each of William White and John Dorsett. Both individuals had previously received S-8 shares, which were returned to the Company and cancelled. We in turn issued the restricted stock as compensation for consulting services. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 15, 2005, we issued 237,000 shares of our common stock valued at $47,500, to each of Mark Bradley and Michael Berk in lieu of deferred cash compensation for the months of January through May and pursuant to the terms of their employment agreement. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 15, 2005, we issued 100,000 shares of our common stock valued at $25,000, to Morden Lazarus as a retainer for legal services in the area of gaming and international law. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 5,000 shares of our common stock valued at $1,900, to Michael Stone for services performed. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 25,000 shares of our common stock valued at $9,500, to Martin Corwin for services performed. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 31,250 shares of common stock valued at $11,875, to Ed Winfield for services performed. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 10,000 shares of common stock valued at $ 2,250, to Larry Grossman and Wayne Allan Root for partial compensation of their services performed in conjunction with the “World Series of Poker” webcast. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 3,000 shares of common stock valued at $1,350, to Charlene Sheckler as compensation for providing equipment in conjunction with the “World Series of Poker” event. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 16,000 shares of common stock valued at $17,920, to Joey Locker as compensation for camera rental during the “World Series of Poker” event. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On August 10, 2005, we issued 120,000 shares of common stock valued at $100,800, to Ron Rawson for cash proceeds to the Company. Mr. Rawson paid $0.84 per share. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On September 26, 2005, we issued 6,000 shares of common stock valued at $3,840, to Joey Locker as compensation for camera rental during the “World Series of Poker” event.

 

F-6

 



 

 

On September 26, 2005, we issued 10,000 shares of common stock valued at $6,400, to Ben Diorio as compensation for his services performed in conjunction with the “World Series of Poker”.

 

On September 26, 2005, we issued 5,000 shares of common stock valued at $3,200, to Delaura Gundle as compensation for her services performed in conjunction with the “World Series of Poker”.

 

On September 26, 2005, we issued 29,100 shares of common stock valued at $18,624, to Vegas Media Group for their post production services related to the “World Series of Poker” event.

 

On September 26, 2005, we issued 2,000 shares of common stock valued at $1,280, to Stacey Travis as compensation for her production services.

 

On September 26, 2005, we issued 2,000 shares of common stock valued at $3,840, to each of Kyle Dunnigan, Lawrence Williams, and Oliver Nejad as compensation for their services performed in conjunction with the “World Series of Poker” event.

 

On September 26, 2005, we issued 3,000 shares of common stock valued at $1,920, to Andy Flessas as compensation for his graphic design services.

 

On September 26, 2005, we issued 1,000 shares of common stock valued at $640, to Angelica Bridges as compensation for her on-camera talent services provided during the “World Series of Poker” event.

 

On September 26, 2005, we issued 11,750 shares of common stock valued at $7,520, to Lefco Video Services, which is to be paid towards a total of $10,000 being owed for equipment as negotiated by Vegas Media Group

 

On September 26, 2005, we issued 40,000 shares of common stock valued at $25,600, to Illuminate Inc., which is to be paid towards a total of $30,000 being owed for marketing and branding services done for the Company.

 

On September 26, 2005, we issued 4,000 shares of common stock valued at $2,560 to Justin Huxley and Kyle Morris as compensation for their on-camera talent services provided during the “World Series of Poker” event.

 

On September 26, 2005, we issued 750 shares of common stock valued at $480, to Jean-Charles Jimenez as compensation for his director services provided during the “World Series of Poker” event

 

On September 26, 2005, we issued 2,000 shares of common stock valued at $1,280, to Dominic Biondi and Scott McClain as compensation for their production and coordinator services provided during the “World Series of Poker” event.

 

On September 20, 2005, we issued 20,000 shares of common stock valued at $12,800, to William Arnold as compensation for his investor relations services provided to the Company.

 

During the three-month period ended September 30, 2005, the Company received Subscription Agreements from six accredited investors to purchase 950,000 shares of the Company’s $.001 par value common stock at a price of $.50 per share. As of September 30, 2005, the Company recorded subscriptions payable in the amount of $450,000.

 

 

F-7

 



 

 

There have been no other issuances of stock as of September 30, 2005

 

Note 7 – Warrants and options

 

On August 31, 2004 the Company adopted its “2004 Employee Stock Option Plan” (the “Plan”) and granted incentive and nonqualified stock options with rights to purchase 3,500,000 shares of the Company’s $0.001 par value common stock.

 

During the second quarter 2005, the Company granted options to purchase 1,625,500 shares of its common stock at a weighted average exercise price of $0.29 per share. The estimated value of the options, using the Black-Scholes pricing model, is $292,000, which is expensed as share-based compensation.

 

On July 1, 2005, the Company entered into a consulting agreement with an individual to provide business-marketing services. Pursuant to the agreement, the Company issued options to purchase 750,000 shares at a strike price $0.78 per share. The options are subject to vesting terms whereby the consultant will earn 125,000 options per quarter for a period of 18 months. The estimated value of the options using the Black-Scholes pricing model is $101,688, which the Company recorded as share-based compensation as of September 30, 2005.

 

On July 1, 2005, the Company entered into a consulting agreement with an individual to provide business-marketing services. Pursuant to the agreement, the Company issued options to purchase 800,000 shares at a strike price $0.40 per share. The options are subject to vesting terms whereby the consultant will earn 133,335 options per quarter for a period of 12 months. The estimated value of the options using the Black-Scholes pricing model is $111,948, which the Company recorded as share-based compensation as of September 30, 2005.

 

The following is a summary of information about the 2004 Stock Option Plan options outstanding at September 30, 2005

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shares Underlying

Shares Underlying Options Outstanding

 

Options Exercisable

 

 

 

 

 

 

 

 

 

Weighted

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shares

 

Average

 

Weighted

 

Shares

 

Weighted

 

 

 

 

Underlying

 

Remaining

 

Average

 

Underlying

 

Average

Range of

 

Options

 

Contractual

 

Exercise

 

Options

 

Exercise

Exercise Prices

 

Outstanding

 

Life

 

Price

 

Exercisable

 

Price

 

 

 

 

 

 

 

 

 

 

 

$

0.29 - 0.78

 

 

 

3,175,500

 

 

2 years

 

$

.364

 

 

 

1,883,335

 

 

$

0.315

 

 

 

F-8

 



 

 

The fair value of each option and warrant grant are estimated on the date of grant using the Black-Scholes option pricing model with the following weighted-average assumptions used for grants under the fixed option plan:

 

 

 

2005

 

2004

 

 

 

 

 

Average risk-free interest rates

 

 

4.25

%

 

 

0

%

Average expected life (in years)

 

 

2

 

 

 

0

 

Volatility

 

 

230

%

 

 

0

%

 

The Black-Scholes option valuation model was developed for use in estimating the fair value of short-term traded options that have no vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions including expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options. During 2005 and 2004, there were no options granted with an exercise price below the fair value of the underlying stock at the grant date.

 

The weighted average fair value of options granted with exercise prices at the current fair value of the underlying stock during 2005 was approximately $0.41 per option.

The following is a summary of activity of outstanding stock options under the 2004 Stock Option Plan:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Weighted

 

 

 

 

 

 

Average

 

 

Number

 

Exercise

 

 

Of Shares

 

Price

 

 

 

 

 

Balance, December 31, 2004

 

 

-0-

 

 

$

-

 

 

 

 

 

 

 

 

 

 

Options granted

 

 

3,175,500

 

 

 

0.364

 

Options exercised

 

 

300,000

 

 

 

0.290

 

 

 

 

 

 

 

 

 

 

Balance, September 30, 2005

 

 

2,875,500

 

 

 

0.364

 

 

 

 

 

 

 

 

 

 

Exercisable, September 30, 2005

 

 

1,883,335

 

 

$

0.315

 

 

 

F-9

 



 

 

Note 8 – Subsequent events

 

On October 10, 2005 the Company entered into a ten-year distribution agreement with Comcast Programming Development, Inc (“Comcast”), an affiliated entity of Comcast Corporation. Pursuant to the terms of the agreement, Comcast will carry PNTV’s Gaming Channel on its Digital VOD Cable Platform, which will provide programming directly related to the gaming industry and targeting the existing approximately $70 billion market. The Company will own and operate the channel 100%. Pursuant to the agreement, the Company will form a wholly owned subsidiary and grant Comcast the option to purchase up to 40% of the common stock in the subsidiary for fair market value after an eighteen-month period.

 

On October 10, 2005, the Company entered into a consulting agreement, with Shillian & Company (“Shillian”), whereby Shillian will provide financing services for a period of one year. Pursuant to the agreement, the Company will pay Shillian a $25,000 non-refundable retainer, 50% due upon execution of the agreement and 50% upon receiving a minimum of $100,000 in proceeds from the Company’s Private Placement Memorandum, or in 30 days which ever comes first.

 

F-10

 



 

 

FORWARD-LOOKING STATEMENTS

This document contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are “forward-looking statements” for purposes of federal and state securities laws, including, but not limited to, any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objections of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements or belief; and any statements of assumptions underlying any of the foregoing.

Forward-looking statements may include the words “may,” “could,” “estimate,” “intend,” “continue,” “believe,” “expect” or “anticipate” or other similar words. These forward-looking statements present our estimates and assumptions only as of the date of this report. Except for our ongoing securities laws, we do not intend, and undertake no obligation, to update any forward-looking statement.

Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and inherent risks and uncertainties. The factors impacting these risks and uncertainties include, but are not limited to:

 

increased competitive pressures from existing competitors and new entrants;

 

increases in interest rates or our cost of borrowing or a default under any material debt agreements;

 

deterioration in general or regional economic conditions;

 

adverse state or federal legislation or regulation that increases the costs of compliance, or adverse findings by a regulator with respect to existing operations;

 

loss of customers or sales weakness;

 

inability to achieve future sales levels or other operating results;

 

the unavailability of funds for capital expenditures; and

 

operational inefficiencies in distribution or other systems.

For a detailed description of these and other factors that could cause actual results to differ materially from those expressed in any forward-looking statement, please see “Factors That May Affect Our Results of Operation” in this document and in our Annual Report on Form 10-KSB for the year ended December 31, 2004.

 

1

 



 

 

Item 2. Management’s Discussion and Analysis

 

OVERVIEW AND OUTLOOK

 

We were incorporated in the State of Nevada in March of 1993. Our business for most of our existence has been the ownership and operation of a digital 24-hour gaming and entertainment network called “PLAYERS NETWORK,” which specializes in producing television programming to serve the gaming industry. We broadcast our programming directly into the guestrooms of casino and non-casino hotels on a customized private cable channel. Our format is designed to educate new players and promote casino games and activities. Our programming includes shows on basic gaming instruction, news, sports and racing, entertainment and tournaments.

 

Although we will continue the PLAYERS NETWORK, in the future we intend to focus on distributing our programming through a new Broadband Network, which was launched near the end of July 2005, and through cable television, broadcast and satellite television, Video On Demand, Pay-Per-View, DVD distribution, television syndication, radio, print, and out-of-home media including mobile devices, additional land-based locations, in-flight venues, and on-board sources. As a subsequent event to this quarter, we entered into a multi-year agreement to provide programming through a Video On Demand channel. This change in focus is expected to increase our costs, to require additional financing, and to affect our financial model in terms of margins, cash flow requirements, and other areas.

 

We have a library of 200 gambling and gaming lifestyle videos, including 30 new, originally-produced hours of programming from the 2005 World Series of Poker®, at which Players Network had exclusive rights to produce and air live programming from the event’s Lifestyle Show. The growing programming library is an asset which represents long-term revenue opportunities in advertising, sponsorship, direct sales and product integration, domestic and international program sales, broadband syndication, subscription fees and increased home video sales.

 

We have experienced several material developments during the period ended September 30, 2005.

 

Near the end of July 2005, we launched a new broadband network located on the World Wide Web at www.playersnetwork.com. We intend for this additional media to expand the reach of our gaming lifestyle media programming and to build on our track record as a producer and distributor of gaming-centric entertainment and informational programming to television syndication, Video On Demand, DVD, and on our proprietary 24-hour private network inside Las Vegas and Atlantic City gaming hotels. Through the new broadband network, we will deliver live and taped original television series, radio programs, information segments and interactive content on the broadband service. The channel’s expanded programming will include popular poker programs, reality shows, game shows, documentaries, talk shows and special events on the gaming lifestyle. For businesses, it will increasingly be used by major gaming industry brands in their marketing and promotion efforts to reach their current and future customers.

 

In connection with this launch, we produced and aired from the site of the World Series of Poker® at the Rio All-Suite Hotel & Casino in Las Vegas the first-ever live programming from the World Series of Poker®. We named this event the “World Series of Poker® Lifestyle Show.” Under the direction of Emmy® Award winning director Marty Corwin, Players Network went live six hours a day for five days to a potential audience of more than 100 million broadband-enabled subscribers worldwide. Mr. Corwin is an entertainment and sports television director and producer whose specials and PayPerView events have aired on Showtime, HBO, ESPN, ABC, NBC, CBS. He spent 10 years producing for World Championship Boxing, the NBA, NHL and Major League Baseball. As VP and Director of Television for Don King Productions, Mr. Corwin was responsible for 5 of the top 10 PayPerView events of all time including Tyson vs. Holyfield I and II.

 

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In addition to the live broadcasts, we also completed four days of production of original television programming from the lifestyle show. Created on four large-scale sets, Players Network’s programming included various talk show formats, poker educational seminars, and unique poker lifestyle entertainment that involved poker and entertainment celebrities including Jennifer Tilly, James Caan, Gabe Kaplan, Doyle Brunson, and others. On the Lifestyle Show, we presented “The Player” Awards Show bestowing awards in 10 Poker categories, including the Lifetime Achievement Award to Doyle Brunson. We believe that this event gave us access to the world’s top poker players and very favorable publicity.

 

Another material development during the quarter involved the addition of James Caan, actor, gaming enthusiast, and star of the NBC series “Las Vegas” (www.nbc.com), to our new Advisory Board. He plans to actively participate in our next phase of development. Mr. Caan appeared at our July 6, 2005 press conference and in our booth at the World Series of Poker® Lifestyle Show. In his new role with us, Caan will act as our spokesman, entertainment industry ambassador, and business development consultant. As remuneration for his services to us, we granted to Mr. Caan options to purchase 750,000 shares of our common stock at a price of $0.78 per share. These options have a cash-less exercise alternative and vest at a rate of 125,000 per quarter and must be executed within 36 months from date of vesting.

 

In August and in connection with our new division of Gaming Lifestyle Marketing, we signed a 3 year agreement with JB Entertainment Group to jointly build, operate, and market a new ticketing service business. JB has agreed to create a branded Players Network Ticketing website and we will be able to receive revenues from the bookings done through the site.

 

At September 30, 2005, we had an accumulated deficit of approximately $9,242,225, current assets of $715,598 and $303,348 in current liabilities, resulting in stockholders’ equity of $412,250. We expect operating losses and negative operating cash flows to continue for at least the next twelve months, because of expected additional costs and expenses related to brand development; marketing and other promotional activities; strategic relationship development; and potential acquisitions of related complementary businesses.

 

Recent Developments

 

In pursuing our expansion of distributing and programming in new mediums, we have had several recent and material developments which arose subsequent to the end of our third quarter. We entered into a joint venture with Vegas Media Group to co-produce new and original programming through various scheduled series, which we anticipated to start airing in November. We also signed a multi-year agreement with Comcast Programming Development, Inc., to provide our original programming though their video on demand which launched November 8, 2005. Finally, we agreed to co-produce with GWIN, Inc. and Cool Hand Root, LLC. a new original programming series featuring the businesses, CEO’s and entrepreneurs behind Las Vegas.

 

 

 

 

 

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Results of Operations for the Three and Nine Months Ended September 30, 2005 and September 30, 2004.

 

 

Three Months Ended September 30,

Nine Months Ended September 30,

 

2005

2004

2005

2004

Revenues

$ 282,076

$ 150,394

$ 408,417

$ 481,022

 

 

 

 

 

Direct Operating Costs

472,939

31,084

553,503

153,039

General and administrative expenses

 

157,347

 

48,180

 

385,341

 

360,407

Consulting services

55,858

-

66,968

-

Share-based compensation

351,567

-

906,312

-

Depreciation and Amortization

13,166

46,981

38,698

194,871

 

 

 

 

 

Total Expenses

1,050,877

126,245

1,950,822

708,317

 

 

 

 

 

Net Operating Income (Loss)

$ (768,801)

$ 24,149

$ (1,542,405)

$ (227,295)

 

Revenues:

 

 

2005

2004

 

Increase/(decrease)

$

%

For the three months ended September 30:

 

 

 

 

Revenue

$ 282,076

$ 150,394

$ 131,682

47%

 

Revenues for the three months ended September 30, 2005 were $282,076 compared to revenues of $150,394 in the three months ended September 30, 2004. This resulted in an increase in revenues of $131,682, or 47%, from the same period one year ago. The primary increase in revenues was related to our production and airing of the World Series of Poker® at the Rio All-Suite Hotel & Casino in Las Vegas, which was the first-ever live programming from the World Series of Poker®.

 

 

2005

2004

 

Increase/(decrease)

$

%

For the nine months ended September 30:

 

 

 

 

Revenue

$ 408,422

$ 481,022

$ (72,600)

(17%)

 

Revenues for the nine months ended September 30, 2005 were $408,422 compared to revenues of $481,022 in the nine months ended September 30, 2004. This resulted in a decrease in revenues of $72,600, or 17%, from in the same period one year ago. Although the three months ended September 30, 2005 showed an increase of revenues, we have not been able to achieve an increase in the year to date for the comparative period. A reason for the decrease in revenues is attributable to the advertising based content we began marketing since the first quarter of 2005.

 

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General and Administrative expenses:

 

 

2005

2004

 

Increase/(decrease)

$

%

 

 

 

 

 

 

 

For the three months ended September 30:

 

 

 

 

 

General & administrative Expenses

$ 157,347

$ 48,180

$ 109,167

69%

 

 

General and administrative expenses were $157,347 for the three months ended September 30, 2005 versus $48,180 for the three months ended September 30, 2004, which resulted in an increase of $109,167 or 69%. General and administrative expenses increased comparatively for the three months ended September 30, 2004 to the comparative period in 2005 due to our efforts being targeted towards new marketing techniques verses production, which requires a greater amount of overhead. There were also administrative expenses as a result of our original programming and production involving the “World Series of Poker” and we had further expenses related to our signing the Comcast agreement. We had additional work required to launch on November 8, 2005 with the Comcast agreement.

 

 

 

 

2005

2004

 

Increase/(decrease)

$

%

 

 

 

 

 

 

 

For the nine months ended September 30:

 

 

 

 

 

General & administrative Expenses

$ 385,341

$ 360,407

$ 24,934

6%

 

 

 

General and administrative expenses were $385,341 for the nine months ended September 30, 2005 versus $360,407 for the nine months ended September 30, 2004, which resulted in an increase of $24,934 or 6%. Overall, the increase in general and administrative expenses is not a huge increase as compared to the same period in 2004 when taking into consideration all the new business opportunities we have entered into. Most of the expenses were incurred during the last three months due to the “World Series of Poker” programming as well as the preparation required for the new Comcast agreement. Despite these large expansions in our business we were able to be more efficient in our production and marketing costs and we were able to eliminate unnecessary overhead during the overall nine months of 2005.

 

Net Income (Loss):

 

 

2005

2004

 

Increase/(decrease)

$

%

 

 

 

 

 

 

 

For the three months ended September 30:

 

 

 

 

 

Net income (loss)

$ (769,894)

$ 22,657

$ (792,551)

(103%)

 

 

The net loss for the three months ended September 30, 2005 was $769,894, versus a net income of $22,657 for the three months ended September 30, 2004, a decrease in net income of $792,551. A significant part of our loss in earnings is due to additional costs associated with production and the consulting costs

 

5

 



 

associated with the “World Series of Poker” and the Comcast agreement. Although, we have experienced a net loss for the three months ended September 30, 2005, we believe the expansion and addition of these new agreements are necessary for the growth of our business.

 

 

2005

2004

 

Increase/(decrease)

$

%

 

 

 

 

 

 

 

For the nine months ended September 30:

 

 

 

 

 

Net (loss)

$ (1,544,470)

$ (232,384)

$ (1,312,086)

(85%)

 

The net loss for the nine months ended September 30, 2005 was $1,544,470, versus a net loss of $232,384 for the nine months ended September 30, 2004, a change in net loss of $1,312,086. The significant reason for the increase in net loss was due primarily to our expansion in our business endeavors as previously discussed.

 

SUBSEQUENT EVENTS

 

On October 10, 2005 we entered into a distribution agreement with Comcast Programming Development, Inc., an affiliated entity with Comcast Corporation, which became effective on November 1, 2005. Pursuant to the agreement Comcast has agreed to carry our gaming channel on their Video On Demand service. As a result of this agreement, we intend to form a wholly-owned subsidiary, Players Network On Demand, which will provide all the operations of this aspect of our business. Comcast in the agreement has also received the option to purchase 40% of the stock in our anticipated subsidiary. Comcast can exercise this option at any time for fair market value after an 18-month anniversary of November 1, 2005, and up to three years thereafter. Comcast will bear all the distributions costs, and we will retain all the advertising revenues from the venture. Additionally, we are entitled to all the merchandise revenues for the first three years of the agreement. After three years we will share certain stipulated merchandise revenues with Comcast.               

 

On October 10, 2005, we entered into a one year agreement with Shillian Co., LLC for the purposes of locating and facilitating financing for our company in the future. Pursuant to the agreement, we must pay a $25,000 non-refundable retainer.

 

On October 11, 2005, we agreed to produce a new and original programming series with GWIN, Inc. and in association with Cool Hand Root, LLC. The programming will focus on the gaming lifestyle and Wayne Allyn Root has agreed to host the series entitled “Inside Vegas: Behind the Money”.

 

LIQUIDITY AND CAPITAL RESOURCES

 

The following table summarizes total assets, accumulated deficit, stockholders’ equity and working capital at September 30, 2005 compared to December 31, 2004.

 

 

 

September 30, 2005

 

December 31, 2004

Total Assets

$ 439,598

$ 122,767

 

 

 

Accumulated (Deficit)

$(9,242,225)

$(7,697,755)

 

 

 

Stockholders’ Equity

$ 136,250

$ 291,168

 

 

 

Working Capital (Deficit)

$ (8,272)

$ (161,455)

 

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 Our principal source of operating capital has been provided revenues from the operations, private sales of our common stock and stockholder loans. At September 30, 2005, we had a negative working capital position of approximately $8,272.

 

Although we experienced revenue decline in fiscal 2005 (17%), this may not be indicative of future operating results. We believe that period-to-period comparisons of our results of operations are not necessarily a good indication of future performance. The results of operations in some future periods may be below the expectations of analysts and investors.

 

Cash Flows. Since inception, we have financed cash flow requirements through debt financing and the issuance of common stock for cash and services. As we expand operational activities, we may continue to experience net negative cash flows from operations, pending receipt of sales or development fees, and will be required to obtain additional financing to fund operations through common stock offerings and debt borrowings to the extent necessary to provide working capital.

 

Satisfaction of our cash obligations for the next 12 months

 

A critical component of our operating plan impacting our continued existence is to efficiently manage our operations while controlling costs, our ability to obtain additional capital through equity and/or debt financing, and expansion of our services into additional hotels and casinos. In the event we experience any significant problems with our operations or cannot obtain the necessary capital to pursue our operating plan, we may have to significantly curtail our operations. This would materially impact our ability to continue operations.

 

Over the next twelve months we believe that existing capital combined with cash flow from operations will be sufficient to sustain operations as they currently exist, however, any growth or expansion will need to be coupled with a significant capital infusion from either debt or equity financing.

 

We anticipate incurring operating losses over the next twelve months. Our operating history makes predictions of future operating results difficult to ascertain. Our prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies in our industry. Such risks include, but are not limited to, an evolving and unpredictable business model and the management of growth. To address these risks we must, among other things, implement and successfully execute our business and marketing strategy, continue to develop and upgrade technology and products, respond to competitive developments, and attract, retain and motivate qualified personnel. There can be no assurance that we will be successful in addressing such risks, and the failure to do so can have a material adverse effect on our business prospects, financial condition and results of operations.

 

Summary of product and research and development that we will perform for the term of our plan.

 

We anticipate capital expenditures in excess of $800,000 to expand our operations during the next twelve months. We believe that the current cash flows generated from revenues will not be sufficient to fund our anticipated expansion of operations. We may require additional funding to finance our operations through private sales and public debt or equity offerings. However, there is no assurance that we can obtain such financing.

 

7

 



 

 

Significant changes in the number of employees.

 

We currently have four full time employees and two part time employees as well as eight contract personnel that support and operate our operations. As our operating activities increase, we may need to hire additional technical, operational and administrative personnel as appropriate. None of our employees are subject to any collective bargaining agreements; however, we have entered into an employment agreement with Mark Bradley and Michael Berk. We intend to use the services of independent consultants and contractors to perform various professional services when and as they are deemed necessary. We believe that the use of third-party service providers may enhance our ability to contain general and administrative expenses.

 

Off-Balance Sheet Arrangements

 

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results or operations, liquidity, capital expenditures or capital resources that is material to investors.

 

Going concern

 

Our financial statements are prepared using the generally accepted accounting principles applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. However, we have had repetitive years of net losses, and have an accumulated deficit of $9,242,225 as of September 30, 2005. In order to obtain the necessary capital,we have raised funds via private placement offering. If the securities offering does not provide sufficient capital, some of our shareholders have agreed to provide sufficient funds as a loan over the next twelve-month period. However, we are dependent upon our ability to secure equity and/or debt financing and there are no assurances that we will be successful, without sufficient financing it would be unlikely for us to continue as a going concern.

 

Critical Accounting Policies and Estimates

 

The preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States requires us to make estimates and judgments that affect our reported assets, liabilities, revenues, and expenses, and the disclosure of contingent assets and liabilities. We base our estimates and judgments on historical experience and on various other assumptions we believe to be reasonable under the circumstances. Future events, however, may differ markedly from our current expectations and assumptions. While there are a number of significant accounting policies affecting our consolidated financial statements; we believe the following critical accounting policies involve the most complex, difficult and subjective estimates and judgments:

 

 

share-based compensation.

 

revenue recognition

 

Share-Based Compensation

 

           In December 2004, the FASB issued SFAS No. 123 (revised 2004). Share-Based Payment, which is a  revision of SFAS No. 123, Accounting for Stock-Based Compensation. SFAS No. 123(R) supersedes APB Opinion No. 25, Accounting for Stock Issued to Employees and amends SFAS No. 95, Statement of Cash Flows. Generally, the approach in SFAS No. 123(R) is similar to the approach described in SFAS No. 123. However, SFAS No. 123(R) requires all share-based payments to employees, including grants of employee stock options, to be recognized in the income statement based on their fair values. Pro forma disclosure is no longer an alternative. The new standard will be effective for the Company in the first interim or annual reporting period beginning after December 15, 2005. The Company expects the adoption of this standard will have a material impact on its financial statements assuming employee stock options are granted in the future.

8

 



 

Revenue Recognition

 

For revenue from product sales, the Company recognizes revenue in accordance with SEC Staff Accounting Bulletin No. 101, “Revenue Recognition in Financial Statements” (“SAB 101”). SAB 101 requires that four basic criteria must be met before revenue can be recognized: (1) persuasive evidence of an arrangement exists; (2) delivery has occurred; (3) the selling price is fixed and determinable; and (4) collectibility is reasonably assured. Determination of criteria (3) and (4) are based on management’s judgments regarding the fixed nature of the selling prices of the products delivered and the collectibility of those amounts. Provisions for discounts and rebates to customers, estimated returns and allowances, and other adjustments are provided for in the same period the related sales are recorded. The Company defers any revenue for which the product has not been delivered or is subject to refund until such time that the Company and the customer jointly determine that the product has been delivered or no refund will be required.

 

Our discussion of financial condition and results of operations is based upon the information reported in our financial statements. The preparation of these statements requires us to make assumptions and estimates that affect the reported amounts of assets, liabilities, revenues and expenses as well as the disclosure of contingent assets and liabilities at the date of our financial statements. We base our assumptions and estimates on historical experience and other sources that we believe to be reasonable at the time. Actual results may vary from our estimates due to changes in circumstances, weather, politics, global economics, mechanical problems, general business conditions and other factors. Our significant accounting policies are detailed in Note 1 to our financial statements included in this Quarterly Report. We have outlined below certain of these policies as being of particular importance to the portrayal of our financial position and results of operations and which require the application of significant judgment by our management.

 

Revenue recognition: Network revenue consists of monthly network broadcast subscription revenue, which is recognized as the service is performed. Broadcast television advertising revenue is recognized when advertisements are aired. Video production revenue is recognized as digital video film is completed and accepted by the customer. Stage rentals are recognized during the rental period.

 

Impairment of long-lived assets: Long-lived assets held and used by the Company are reviewed for possible impairment whenever events or circumstances indicate the carrying amount of an asset may not be recoverable or is impaired. Recoverability is assessed using undiscounted cash flows based upon historical results and current projections of earnings before interest and taxes. Impairment is measured using discounted cash flows of future operating results based upon a rate that corresponds to the cost of capital. Impairments are recognized in operating results to the extent that carrying value exceeds discounted cash flows of future operations.

 

Income taxes: The Company applies and recognizes deferred tax assets and liabilities based on differences between the financial reporting and tax bases of assets and liabilities using the enacted tax rates and laws that are expected to be in effect when the differences are expected to be recovered. The Company provides a valuation allowance for deferred tax assets for which it does not consider realization of such assets to be more likely than not.

 

9

 



 

 

Recent pronouncements: In December 2004, the FASB issued SFAS No. 123 (revised 2004). Share-Based Payment, which is a revision of SFAS No. 123, Accounting for Stock-Based Compensation. SFAS No. 123(R) supersedes APB Opinion No. 25, Accounting for Stock Issued to Employees and amends SFAS No. 95, Statement of Cash Flows. Generally, the approach in SFAS No. 123(R) is similar to the approach described in SFAS No. 123. However, SFAS No. 123(R) requires all share-based payments to employees, including grants of employee stock options, to be recognized in the income statement based on their fair values. Pro forma disclosure is no longer an alternative. The new standard will be effective for the Company in the first interim or annual reporting period beginning after December 15, 2005. The Company expects the adoption of this standard will have a material impact on its financial statements assuming employee stock options are granted in the future.

 

FACTORS THAT MAY AFFECT OUR RESULTS OF OPERATION

 

RISKS RELATING WITH OUR BUSINESS AND MARKETPLACE

 

At this stage of our business operations, even with our good faith efforts, potential investors have a possibility of losing their investment.

 

Because the nature of our business is expected to change as a result of shifts as a result of market conditions, competition, and the development of new and improved technology, management forecasts are not necessarily indicative of future operations and should not be relied upon as an indication of future performance.

 

While Management believes its estimates of projected occurrences and events are within the timetable of its business plan, our actual results may differ substantially from those that are currently anticipated.

 

We may need additional capital in the future to finance our planned growth, which may not be able to raise or it may only be available on terms unfavorable to us or our stockholders, which may result in our inability to fund our working capital requirements and harm our operational results.

 

We have and expect to continue to have substantial capital expenditure and working capital needs. We believe that current cash on hand, anticipated revenues from operations and the other sources of liquidity are only sufficient enough to fund our operations through fiscal 2005. After that time we will need to rely on cash flow from operations or raise additional cash to fund our operations and implement our growth strategy, or to respond to competitive pressures and/or perceived opportunities, such as investment, acquisition, production and development activities.

 

If operating difficulties or other factors, many of which are beyond our control, cause our revenues or cash flows from operations to decrease, we may be limited in our ability to spend the capital necessary to enhance our operations. If our resources or cash flows do not satisfy our operational needs, we will require additional financing, in addition to anticipated cash generated from our operations, to fund our planned growth. Additional financing might not be available on terms favorable to us, or at all. If adequate funds were not available or were not available on acceptable terms, our ability to fund our operations, take advantage of unanticipated opportunities, develop or enhance our business or otherwise respond to competitive pressures would be significantly limited. In such a capital restricted situation, we may maintain a status quo operational position and curtail any expansion plans.

 

10

 



 

 

If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our stockholders would be reduced, and these newly issued securities might have rights, preferences or privileges senior to those of existing stockholders.

 

Many of our competitors are larger and have greater financial and other resources than we do and those advantages could make it difficult for us to compete with them.

 

We compete with major and independent providers of content to the hotel and casino industries. This industry is extremely competitive and includes several companies that have achieved substantially greater market shares than we have, and have longer operating histories, have larger customer bases, and have substantially greater financial, development and marketing resources than we do. If overall demand for our products should decrease it could have a materially adverse affect on our operating results.

 

If we are unable to retain the services of Messrs. Bradley or Berk, or if we are unable to successfully recruit qualified managerial and sales personnel having experience in business, we may not be able to continue our operations.

 

Our success depends to a significant extent upon the continued service of Mr. Mark Bradley, our Chief Executive Officer and Mr. Michael Berk, our Chief Operating Officer. Loss of the services of Messrs. Bradley or Berk could have a material adverse effect on our growth, revenues, and prospective business. We do not maintain key-man insurance on the life of Messrs. Bradley or Berk. In addition, in order to successfully implement and manage our business plan, we will be dependent upon, among other things, successfully recruiting qualified managerial and sales personnel having experience in business. Competition for qualified individuals is intense. There can be no assurance that we will be able to find, attract and retain existing employees or that we will be able to find, attract and retain qualified personnel on acceptable terms.

 

RISKS FACTORS RELATING TO OUR COMMON STOCK

 

Because our common stock is deemed a low-priced “Penny” Stock, an investment in our common stock should be considered high risk and subject to marketability restrictions.

 

Since our common stock is a penny stock, as defined in Rule 3a51-1 under the Securities Exchange Act, it will be more difficult for investors to liquidate their investment of our common stock. Until the trading price of the common stock rises above $5.00 per share, if ever, trading in the common stock is subject to the penny stock rules of the Securities Exchange Act specified in rules 15g-1 through 15g-10. Those rules require broker-dealers, before effecting transactions in any penny stock, to:

 

 

Deliver to the customer, and obtain a written receipt for, a disclosure document;

 

Disclose certain price information about the stock;

 

Disclose the amount of compensation received by the broker-dealer or any associated person of the broker-dealer;

 

Send monthly statements to customers with market and price information about the penny stock; and

 

In some circumstances, approve the purchaser’s account under certain standards and deliver written statements to the customer with information specified in the rules.   

 

Consequently, the penny stock rules may restrict the ability or willingness of broker-dealers to sell the common stock and may affect the ability of holders to sell their common stock in the secondary market and the price at which such holders can sell any such securities. These additional procedures could also limit our ability to raise additional capital in the future.

 

11

 



 

Since our shares are thinly traded and trading on the OTC Bulletin Board, trading volumes and prices may be sporadic because it is not an exchange, stockholders may have difficulty reselling their shares.

 

Our common shares are currently listed for public trading on the Over-the-Counter Bulletin Board. The trading price of our common shares has been subject to wide fluctuations. Trading prices of our common shares may fluctuate in response to a number of factors, many of which will be beyond our control. The stock market has generally experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of companies with limited business operations. There can be no assurance that trading prices and price earnings ratios previously experienced by our common shares will be matched or maintained. Broad market and industry factors may adversely affect the market price of our common shares, regardless of our operating performance.

 

In the past, following periods of volatility in the market price of a company’s securities, securities class-action litigation has often been instituted. Such litigation, if instituted, could result in substantial costs for us and a diversion of management’s attention and resources.

 

If we fail to remain current on our reporting requirements, we could be removed from the OTC Bulletin Board which would limit the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.

 

Companies trading on the OTC Bulletin Board, such as us, must be reporting issuers under Section 12 of the Securities Exchange Act of 1934, as amended, and must be current in their reports under Section 13, in order to maintain price quotation privileges on the OTC Bulletin Board. If we fail to remain current on our reporting requirements, we could be removed from the OTC Bulletin Board. As a result, the market liquidity for our securities could be severely adversely affected by limiting the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.

 

Item 3.

Controls and Procedures

 

As of the end of the period covered by this report, the Company conducted an evaluation, under the supervision and with the participation of the Chief Executive Officer and Chief Financial Officer, of the effectiveness of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 as amended (the “Exchange Act”)). Based on this evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures as of the end of the fiscal quarter covered by this Quarterly Report on Form 10-QSB are effective to ensure that information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms. Management of the Company has also evaluated, with the participation of the Chief Executive Officer and Chief Financial Officer of the Company, any change in the Company’s internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the fiscal quarter covered by this Quarterly Report on Form 10-QSB. There was no change in the Company’s internal control over financial reporting during the Company’s most recently completed fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting. However, due to the limited number of Company employees engaged in the authorization, recording, processing and reporting of transactions, there is inherently a lack of segregation of duties. The Company periodically assesses the cost versus benefit of adding the resources that would remedy or mitigate this situation and currently, does not consider the benefits to outweigh the costs of adding additional staff in light of the limited number of transactions related to the Company’s operations.

 

12

 



 

 

PART II - OTHER INFORMATION

 

Item 1.

Legal Proceedings

 

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are not presently a party to any material litigation, nor to the knowledge of management is any litigation threatened against us, which may materially affect us.

 

Item 2. Changes in Securities and Use of Proceeds

 

On July 1, 2005, we entered into an eighteen-month consulting agreement with James Caan which granted him 750,000 stock options at a price of $0.78. The options will vest at the rate of 125,000 shares per quarter. The options must be executed within 36 months from the date of vesting.

 

On July 1, 2005, we entered into a one year consulting agreement with Norbert Aleman to provide business and marketing services. Pursuant to the agreement, we issued options to purchase 800,000 shares at a price of $0.40 per share. The options are fully vested at the rate of 133,335 shares per quarter for an exercise period of 24 months.

 

On July 15, 2005, we issued 5,000 shares of our common stock to each of William White and John Dorsett. Both individuals had previously received S-8 shares, which were returned to the Company and cancelled. We in turn issued the restricted stock as compensation for consulting services. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 15, 2005, we issued 237,000 shares of our common stock (valued at $47,500) to each of Mark Bradley and Michael Berk in lieu of deferred cash compensation for the months of January through May and pursuant to the terms of their employment agreement. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 15, 2005, we issued 100,000 shares of our common stock (valued at $25,000) to Morden Lazarus as a retainer for legal services in the area of gaming and international law. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 5,000 shares of our common stock (valued at $1,900) to Michael Stone for services performed. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 25,000 shares of our common stock (valued at $9,500) to Martin Corwin for services performed. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 31,250 shares of common stock (valued at $11,875) to Ed Winfield for services performed. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 5,000 shares of common stock (valued at $ 2,250) each to Larry Grossmanand Wayne Allan Root for partial compensation of their services performed in conjunction with the “World Series of Poker” webcast. The shares were authorized in the previous quarter but were not issued until this quarter.

 

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On July 26, 2005, we issued 3,000 shares of common stock (valued at $1,350) to Charlene Sheckler as compensation for providing equipment in conjunction with the “World Series of Poker” event. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On July 26, 2005, we issued 16,000 shares of common stock (valued at $17,920) to Joey Locker as compensation for camera rental during the “World Series of Poker” event. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On August 10, 2005, we issued 120,000 shares of common stock (valued at $100,800) to Ron Rawson for cash proceeds to the Company. Mr. Rawson paid $0.84 per share. The shares were authorized in the previous quarter but were not issued until this quarter.

 

On September 26, 2005, we issued 6,000 shares of common stock (valued at $3,840) to Joey Locker as compensation for camera rental during the “World Series of Poker” event.

 

On September 26, 2005, we issued 10,000 shares of common stock (valued at $6,400) to Ben Diorio as compensation for his services performed in conjunction with the “World Series of Poker”.

 

On September 26, 2005, we issued 5,000 shares of common stock (valued at $3,200) to Delaura Gundle as compensation for her services performed in conjunction with the “World Series of Poker”.

 

On September 26, 2005, we issued 29,100 shares of common stock (valued at $18,624) to Vegas Media Group for their post production services related to the “World Series of Poker” event.

 

On September 26, 2005, we issued 2,000 shares of common stock (valued at $1,280) to Stacey Travis as compensation for her production services.

 

On September 26, 2005, we issued 2,000 shares of common stock (valued at $3,840) to each of Kyle Dunnigan, Lawrence Williams, and Oliver Nejad as compensation for their services performed in conjunction with the “World Series of Poker” event.

 

On September 26, 2005, we issued 3,000 shares of common stock (valued at $1,920) to Andy Flessas as compensation for his graphic design services.

 

On September 26, 2005, we issued 1,000 shares of common stock (valued at $640) to Angelica Bridges as compensation for her on-camera talent services provided during the “World Series of Poker” event.

 

On September 26, 2005, we issued 11,750 shares of common stock (valued at $7,520) to Lefco Video Services, which is to be paid towards a total of $10,000 being owed for equipment as negotiated by Vegas Media Group

 

On September 26, 2005, we issued 40,000 shares of common stock (valued at $25,600) to Illuminate Inc., which is to be paid towards a total of $30,000 being owed for marketing and branding services done for the Company.

 

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On September 26, 2005, we issued 2,000 shares of common stock (valued at $2,560) to each of Justin Huxley and Kyle Morris as compensation for their on-camera talent services provided during the “World Series of Poker” event.

 

On September 26, 2005, we issued 750 shares of common stock (valued at $480) to Jean-Charles Jimenez as compensation for his director services provided during the “World Series of Poker” event

 

On September 26, 2005, we issued 1,000 shares of common stock (valued at $1,280) to each of Dominic Biondi and Scott McClain as compensation for their production and coordinator services provided during the “World Series of Poker” event.

 

On September 20, 2005, we issued 20,000 shares of common stock (valued at $12,800) to William Arnold as compensation for his investor relations services provided to the Company.

 

We believe that the issuance of all the shares described above was exempt from the registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The shares were issued directly by the Company and did not involve a public offering or general solicitation. Each individual was afforded an opportunity for effective access to files and records of the Company that contained the relevant information needed to make its investment decision, including the financial statements and Exchange Act reports. We reasonably believe that the individuals immediately prior to issuing the shares, had such knowledge and experience in financial and business matters that they were capable of evaluating the merits and risks of their investment. Additionally, the individuals had the opportunity to speak with our management on several occasions prior to its investment decision.

 

S-8 Issuances

 

During the third quarter of 2005 we issued shares of common stock to various consultants. The following shares issued were registered in a Registration Statement on Form S-8 filed on September 13, 2005.

 

Person Issued to

Date of Issuance

Number of Shares

Value of Shares

Kool-Aid International

July 5, 2005

200,000

$-0-

Ben Port

July 6, 2005

200,000

$140,000

David Kol

July 6, 2005

286,000

$-0-

Peter Rona

July 20, 2005

450,000

$450

Ron Rawson

July 26, 2005

120,000

$45,000

Suzanne Herring

July 26, 2005

30,000

$6,600

David Kol

August 10, 2005

5,000

$4,200

Andy Orgel

August 10, 2005

7,000

$5,880

Ben Port

September 2, 2005

200,000

$164,000

Ben Port

September 19, 2005

200,000

$126,000

Wayne Allyn Root

September 19, 2005

5,000

$2,750

Andy Orgel

September 19, 2005

25,000

$16,000

Brenda Carter

September 19, 2005

5,000

$3,200

 

Cancellations

 

On July 6, 2005, we cancelled the 200,000 S-8 shares issued to Kool Aid International because we cancelled the contract with Kool Aid.

 

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On July 15, 2005, we cancelled a total of 300,000 S-8 shares previously issued to John Raczka, William White, and John Dorsett. They were issued stock under an Employee Stock Incentive Program that was never implemented. Mr. White and Dorsett received 5,000 shares of restricted common stock as described above.

 

Peter Rona was originally granted 600,000 shares of common stock for services, which were later cancelled. The Company and Mr. Rona were in dispute on what the proper amount of stock was for his services. The Company felt 300,000 shares were equitable and issued 300,000 S-8 shares, which on July 20, 2005, were cancelled. Upon Mr. Rona returning the previously cancelled certificate of 600,000 shares and pursuant to a legal settlement, the Company and Mr. Rona agreed to issue a new certificate for 450,000 S-8 shares.

 

On September 28, 2005, we cancelled 200,000 S-8 shares issued to Ben Port on September 19, 2005. The Company was authorized to issue a total of 400,000 shares to Ben Port pursuant to his two consulting agreements; however, the Company mistakenly issued 200,000 more than agreed upon and therefore cancelled the shares.

 

Options Exercised

 

On July 6, 2005, the Company issued 286,000 shares of its $0.001 common stock to David Kol upon the cashless exercise of 300,000 options at $0.28 per share. 34,000 of the options were cancelled as consideration for the issuance of the 286,000 shares of common stock.

 

Shares purchased pursuant to subscription agreements

 

During the quarter, we issued and sold of 350,000 shares of common stock to 6 indivdual accredited investors for a total purchase price of $450,000, all of which was paid in cash. We believe that the issuance and sale of the shares was exempt from registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Sections 4(2), and/or Regulation D, Rule 506. The shares were issued directly by us and did not involve a public offering or general solicitation. The recipients of the shares were afforded an opportunity for effective access to files and records of our company that contained the relevant information needed to make their investment decision, including our financial statements and 34 Act reports. We reasonably believed that the recipients, immediately prior to issuing shares, had such knowledge and experience in our financial and business matters that they were capable of evaluating the merits and risks of their investment. The recipients had the opportunity to speak with our management on several occasions prior to their investment decision. There were no commissions paid on the issuances and sale of the shares.

 

Item 3.

Defaults by the Company upon its Senior Securities

 

None.

 

Item 4.

Submission of Matters to a Vote of Security Holders

 

None.

 

Item 5. Other Information

 

Appointment of Officer

 

               Effective October 12, 2005, the Board of Directors appointed Mr. Andrew H. Orgel as the Company’s President and Chief Operating Officer. Mr. Orgel has been serving on the Company’s advisory board since February 2005.

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Mr. Orgel is a Managing Partner of Global Media Ventures, a media network development and management company. Mr. Orgel is a media industry leader with over 25 years experience in the startup, management and growth of successful, industry-dominat, consumer-driven media brands in the United States and the U.K. Mr. Orgel was part of the start-up executive team and served as Vice President, Sales and Marketing of MTV, Nickelodeon, and The Movie Channel and the original Vice President Affiliate Sales & Marketing, and late the Senior Vice-President, Programming & Production of the Arts & Entertainment Network, “A&E”. Mr. Orgel co-founded Interactive Enterprises, an interactive media company which created personal media properties with companies including Sony Pictures Television, JSkyB and Wink Communications. Interactive Enterprises joined with U.S. West (now Qwest) to create Interactive Video Enterprises where he developed a suite of television services with major retailers, manufacturers and telecommunication companies for digital broadband delivery by telephone companies. He served as President of Video Jukebox Network, which he later re-branded “The Box: Music Television You Control” which was later acquired by MTV Networks. He also was President and COO of Wisdom Media Group, where he led the company’s Television, Radio, Internet and Print media businesses in their life improvement category.

 

He currently serves on the boards of Channel Lab, LLC, QOL (Quality of Life( Medua, Inc. and Channel G. He is also an advisor to AutoNet TV and a developing global music channel, Passport M.

 

As of the date of this report, the Company has not yet formalized an employment agreement with Mr. Orgel.

 

Item 6. Exhibits and Reports on Form 8-K

 

(a)

EXHIBITS

 

                

3.1(i)**     Articles of Incorporation, filed with the Commission on February 7, 2000.

3.1(ii)**     Bylaws of the Company, filed with the Commission on February 7, 2000.

31.1*         Certification of Mark Bradley, CEO and Principal Accounting Officer pursuant to Section 302 of the Sarbanes-Oxley Act

32.1*         Certification of Mark Bradley, CEO and Principal Accounting Officer pursuant to Section 906 of the Sarbanes-Oxley Act

 

*

Filed herewith

**   Filed as an exhibit to the Company’s Registration Statement on Form 10-SB filed with the Commission on February 7, 2000, File No. 000-29363.

 

(b)

REPORTS ON FORM 8-K

Form 8-K filed on October 26, 2005; Entry into a Material Definitive Agreement and Press Release dated October 10, 2005

Form 8-K/A filed on October 27, 2005: Entry into a Material Definitive Agreement and Press Release dated October 10, 2005

Form 8-K filed on November 3, 2005: Changes in Registrant’s Certifying Accountant

Form 8-K filed on November 4, 2005; Departures of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers

 

 

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SIGNATURE

 

In accordance with the requirements of the Exchange Act, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

THE PLAYERS NETWORK

 

(Registrant)

 

 

 

 

By:/s/ Mark Bradley                                    

 

Mark Bradley,

 

 

Chief Executive Officer

 

 

(Principal Executive Officer,

 

 

Principal Financial Officer and

 

 

Principal Accounting Officer)

 

Dated: November 15, 2005

 

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